How e-commerce users use short message marketing

Using SMS marketing to do promotional activities

Activities include: store celebration, holiday promotion, holiday promotion, seasonal promotion, new product promotion, clearance promotion, member promotion, non-member promotion, etc. ......

To celebrate the sixth anniversary of our store, all the goods in our store, such as leather shoes, wool leather clothes and high-grade leather shoes, are subject to a 65% discount from xx to xx. The activity address is xxxxx. Please contact xxxxx store name for details.

Solution: The above promotional information can also be customized in other versions. Most of this information can be used in stores in our physical stores, not in the field of e-commerce. The relative intended audience can be summarized as local mobile phone users and local consumer groups, because the whole activity has a specific address and local popularity. Thereby improving the conversion rate of customers.

Example 2: Give mooncakes as gifts in Mid-Autumn Festival and xxxx Tmall flagship store. From now on, anyone who buys more than 299 yuan in our store will receive a box of xx brand moon cakes worth 99 yuan, and there will be an iPhone6S lottery for you to collect. For details, please visit Tmall Search: Store xxX, flagship store xxxX.

Solution: It is necessary to make clear whether the gift is worth the money according to the different seasons and festivals, which can also improve the reading rate and conversion rate of SMS marketing, such as sending moon cakes on Mid-Autumn Festival, zongzi and apples on Christmas Eve, etc. In short, it must meet the definition.

Solution 2: Why use brands to achieve the effect here? For most consumers, the brand effect is still obvious, so sending similar well-known products can be more recognized by customers.

Solution 3: Why use iPhone6S as a gimmick? Like most people, Apple is now a popular comment, which stimulates customers' desire to buy. Most people think so. They should have been able to use what they bought, but there were gifts, and finally they could smoke iPhone6S for free. Why not?

Example (3): National Day double top ten bloodletting, genuine export, xx brand-name wallet, XX brand-name handbag, xxx brand-name travel bag, etc. They are all sold at reduced prices, not to make money, but to break through the sales of Double Ten. Come on, send exquisite travel washing bags and get the activity code of travel bags: 10085206,10 June 65438+.

Solution: Why use words like bleeding and property price jumping off a building? Such words seem to be more gimmicky, and some people even want to see the details.

Solution 2: Don't make money? Get out of here! /Really? False, whoever doesn't make money will starve to death. The above-mentioned businesses have made it clear that they don't make money just to achieve sales. At most, it is about the concept of earning more and earning less. So if the merchant chooses to earn less to increase sales, then his money will still be earned back.

Solution 3: If you have the capital, you can consider giving away a travel washing bag with a cost of around 3 yuan for free. In terms of value, 3 yuan can customize a more abusive one.

Solution 4: With active code, the authenticity can be improved. What consumers think is that they can get it for free with this exchange code. Anyway, it's free, so as to improve the traffic and page views of the store. If you buy other goods, SMS marketing is still relatively successful. Seize the expiration date of the redemption code, make consumers feel nervous, and remind themselves not to forget the date and time of this activity during working hours.