The model essay of the catering promotion plan is short.

In the early stage of activity preparation, you will need to use the planning book, which is the flow of the whole activity. How much activity plan book have you prepared? The following is the "Brief Model of Catering Promotion Scheme" compiled by me for your reference only. Welcome to read this article.

Brief introduction to the model essay of catering promotion activities (I) I. Purpose of the activities

Through the publicity before and after Father's Day, we can send warm tips and gifts to the dining customers and provide customers with other value-added services, which can impress customers, increase their emotional attention to our xx club and constantly focus on xx, thus improving our turnover, customer return rate and loyalty to our xx club brand.

Through our emotional marketing (providing value-added services), we will continue to increase the market share of our xx in Langfang catering market and keep ahead of our competitors.

Second, the activity time

20xx year x month xx day.

Third, the venue.

xxx .

Four. Activity content

1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance. The time limit is xx minutes.

Customers who come to our store for dinner on Father's Day have the opportunity to take a photo for free and give it to my father.

If a guest invites my father to our restaurant for dinner on Father's Day, he can enjoy the following preferential treatment:

(1), free photos.

(2) Send a shadow box.

(3) Send xx special dishes to commemorate Father's Day.

(4) Give gifts (ties, etc.). ).

4. If you invite dad to dinner, you can enjoy the above discount, and you can also enjoy the discount of xx for the whole order.

For fathers who celebrate their birthdays on Father's Day, our store provides free Father's Day family table sets for xx people and below.

Verb (abbreviation for verb) publicizes and creates an atmosphere.

(A), foreign advertising

1, advertising in X print media.

2. X period of TV advertisement.

3. Online advertising.

4. High-grade architectural advertisements

(2) SMS group.

Message content: Father's Day is coming, and all staff of xx wish your father or you as a father health and happiness! The same father in Amanome can enjoy a free family package! There are more surprises! Reservation phone number:

(3) By arranging various advertisements (pictures, words) in different locations inside and outside the store, all-round and three-dimensional publicity will be carried out to create a strong Father's Day cultural atmosphere in the store. The specific work arrangements are as follows:

1, the water mark outside the store, to remind customers at the first time.

2. In-store advertising and atmosphere creation:

(1), x booths.

(2), inkjet picture xx.

(3) Special Father's Day menu.

(4) Free Father's Day family package.

(5), the form is soft.

(6) Background music: "Go home often to see" and "Father" are played in cycles.

(7) Employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of the father in their hometown or the hardships and difficulties of being a father, and pave the way for the later touching!

3. On-site interaction:

(1), send father and son (female) heart-to-heart dishes. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Voice-over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We'll deliver it or give it to you then.

(3) A toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father who is far away from home a happy holiday and good health!

(4), (after the toast) said: leaders, my assistant and I present a song "Father" to the elderly guests at the scene, and wish you and your father a happy Father's Day and good health again! (Push the atmosphere to a climax)

Matters needing attention about intransitive verbs

1, propaganda manuscript, words and expressions should be appropriate, accurate and in place. If there are too many of them, they will be false. If it is not enough, it is impossible to have feelings with customers and it is difficult to impress customers.

2, the content of Father's Day activities should be fully trained to reach a familiar level.

3. Father's Day promotion cannot be enjoyed at the same time as other promotions.

Father who comes to our store for his birthday on Father's Day must make an appointment in advance.

When celebrating my father's birthday in our store or inviting him to our store for dinner, we should organize the management to say a word of blessing for my father.

6. Ensure that Father's Day specialties have sufficient raw materials.

Brief introduction of catering promotion plan (2) Commodity sales are divided into off-seasons, and hotel products are no exception. For different enterprises, the off-season time allocation is naturally different. After the popularity of the Lunar New Year, the overall sales volume of our hotel declined, which is also the contradiction between the off-season and the peak season in the hotel business. In fact, weakness is only relative. As long as you work hard and run on your competitors, you can still have more room for improvement in your sales share in the case of a decline in overall market sales. In view of the arrival of the off-season, this marketing plan is formulated.

I. Purpose of the event

1. Expand the tourism market through cooperation with travel agencies, tourist attractions and taxi companies.

2. Directly or indirectly promote potential customers inside and outside the hotel, stimulate secondary consumption, strive for more repeat customers, and urge customers to eventually become old customers and vip guests of the hotel, and finally increase the sales of the hotel.

Second, the activity time

20xx x month x day to 20xx month x day.

Third, the departments involved.

Sales Department, Catering Department, Front Office Department, Housekeeping Department.

Fourth, the theme of the event

Warm spring carnival season, greeted with courtesy.

Verb (abbreviation of verb) activity plan

(1) Promote in various ways to make the off-season not dull.

Method 1: Contact the local travel agency in advance to attract them to introduce customers to our hotel in the form of commission.

The specific operation is as follows: introduce the person in charge of the travel agency of the team customers to our hotel, pay the commission of X yuan per room, and settle the account in cash on the same day.

Method 2: form an alliance with various tourist attractions for mutual benefit.

The specific operation is as follows: after reaching an agreement with various tourist attractions, all guests who hold our hotel vouchers can use them as cash when they stay in our hotel for consumption. (Vouchers are valid during the activity, and will be invalid upon expiration. Vouchers can't be discounted and used to offset the consumption of hotel rooms and restaurants. ) or you can enjoy tickets and consumption discounts when you spend money in various alliance tourist attractions with our hotel coupons (depending on the agreement of each scenic spot).

Method 3: Contact the taxi company to provide long-term cash rebate for taxi drivers who are sent to our hotel to check in customers.

The specific operation is as follows: give the driver a discount card of our hotel with the license plate number on it. Guests can enjoy the discount with this card when registering, and get the cash commission of xx yuan from the owner, and settle the account at the end of the month or cash it immediately.

(2) Give customers preferential treatment and expand the incentive plan.

Offer 1: Any individual traveler who stays for X times in a row at the current retail price in the current month can give away a general order or a general standard X room for free. Or social individuals who stay for X nights in a row will get X bottles of mineral water.

Offer 2: Book a luxury room or a landscape room for 20xx years, x months or x months in advance, and confirm and pay the corresponding deposit in time to enjoy the crazy discount of X discount on retail price. (Specific operation method to be determined)

Offer 3: Cooperation with banks. Guests with designated bank credit cards can get a hotel X voucher when they swipe their cards at the hotel.

Offer 4: Use one day a week to get a few rooms as special rooms.

Sixth, advertising

1. Make vouchers and discount cards printed with the hotel profile and geographical location, pay for the consumption instructions, and show the unique corporate culture.

2. Advertise road signs in nearby tourist attractions and railway stations, targeting transit or visiting enterprises and government officials.

3. During the activity, the preferential policies will be played on the electronic screen all day.

4. Painting or pop publicity in front of the hotel.

VII. Advertising Budget

The distribution of advertising budget is as follows:

1, and the production cost of vouchers is controlled as: X yuan.

2. The production cost control of the discount card is: X yuan.

3. The advertising cost of scenic spots is controlled as: X yuan.

4. The cost control of pre-store inkjet printing is: X yuan.