How to leave a "first impression" on customers by sending short messages in groups?

How to leave a "first impression" on customers by sending short messages in groups? As the saying goes, "the first impression is the most important". Generally, the reading time of short messages is only a few tens of seconds, among which the role of short message copy is very critical, and the concise theme can leave a good influence on customers, so we should make more efforts in the preparation of short message content!

First, guide customers.

In the content of mass SMS, we should tell customers the content and main points of SMS, and be concise, especially what we can do for customers or the product performance can effectively solve the thorny problems faced by customers. We can put ourselves in the customer's shoes and think about what I need most. Put the interest points and interest points of prospective customers. It is forbidden to send short messages in the same group, boasting about product performance or service advantages, which will bring bad results.

Second, the SMS signature should be formal.

It is best to use the company name or brand name when sending short messages to customers, such as second technology. On the one hand, telling customers who sent the short message plays a good role in publicity, and it is also a means to establish a brand and shape the corporate image. On the other hand, the word-of-mouth accumulated by the company, as well as the quality of the short messages you sent before, can make customers continue to get a good impression, thus gradually increasing the click-through rate.

Third, avoid typos or sensitive words in the content.

For misspelled text messages, customers' impression of you will be greatly reduced, and try to avoid some words such as "vomiting blood" and "losing the meeting". However, businesses here should also pay attention to some industry-sensitive words, such as pornography and gambling, endangering national security and so on. Otherwise, the account will not only be banned, but also bear legal responsibility.

Fourth, create an emergency atmosphere.

Here is to add an urgent "vocabulary" to the short message, giving the customer an illusion. If you miss it, it will be gone. However, we should also pay attention to certain limits here and not make false propaganda.

Fifth, testing is crucial.

If you plan to send a lot of short messages, then testing is essential. Although a small number or hundreds of short messages can be sent, it does not represent the effect of sending a large number of short messages. We will test them here from time to time.

Tips: When sending short messages to customers, don't spread the net widely. You can send different contents for different types of customers, which can not only reduce the cost of short messages, but also improve the effect of mass short messages.