Types of through trains

It is a brand-new Taobao promotion search bidding model integrated by Yahoo China and Taobao under Alibaba Group. His bidding results can be displayed not only on Yahoo search engine, but also on Taobao (in the form of brand-new pictures and words). Each product can set up four schemes, each scheme has 200 keywords, and the seller can freely price each bidding word, and can see the ranking position of this category of baby on Yahoo and Taobao, and pay according to the actual click volume (the lowest bidding price for each keyword is 0.05 yuan, the highest bidding price is 99.99 yuan, and the lowest price increase is 0.0 1 yuan).

Tailor-made for Taobao full-time sellers. 2, through keyword bidding, pay per click, and accurately promote goods and services.

Charging method

1. Deposit in advance when opening an account: deposit in 500 yuan when opening an account for the first time. When joining, it is prepaid (similar to prepaid phone bills, no service charge), and the prepayment is all the seller's promotion fee. 2. Pay-per-click: the buyer searches for a keyword, and the baby with this keyword will appear in the booth in Taobao for training. When the buyer clicks on the baby you promoted, the cost will be deducted. According to the price you set for this keyword, the deduction is equal to your next bid multiplied by his quality score, divided by your quality score plus 0.05438+0. 3. Through train display mode: According to the bidder's quotation, each page has 13, and so on, and then it is scored according to category keywords, which is closely related to bidding. The two are complementary.

show

1. On Taobao, the through train appears on the right side of the baby search results page (1 1 advertising space) and at the bottom of the baby results page (5 advertising spaces). Search pages can be turned back page by page, showing bits and so on. Exhibition form: picture+text (title+introduction).

(1), other display locations: the shopkeeper sells on the "Bought Baby" page, the shopkeeper sells on the "My Collection" page, and is ranked as the best seller on the "Logistics Page" and "Daily Focus".

(2) Through train activity: the best-selling goods at the bottom of Taobao homepage; Hot items under each sub-channel, etc.

(3) Display position of the through train at the bottom of Tmall page: When searching for keywords or clicking search categories, the display position is in the four positions of "best seller" at the bottom of the search results page, and so on.

2. clean out treasure to train is a promotional tool tailored for Taobao sellers. Let Taobao sellers easily promote their treasures on Taobao and Yahoo search.

shellfish

(1) Excellent advertising space:

Taobao, Yahoo China, and many other places have advertisements, and the traffic is huge.

(2) The advertisement is highly targeted:

Only people who search for your baby can see your advertisement, and the conversion rate is high.

(3) Pay per click:

Pay per click. The show is free. Powerful anti-malicious click technology, the system runs 24 hours to ensure that the click is real and effective.

activity

There is a Taobao activity area in Taobao training system, where you can register all kinds of Taobao promotion activities. The basic process is at the backstage registration entrance, and there are requirements for participating in activities. The seller can register a baby for an activity at most. Then the Taobao clerk who has passed the audit will choose the most suitable baby from all the registered babies to participate in the activity. After the audit, Taobao clerk will inform the selected sellers separately to make them ready. You can continue to pay attention to the activities in the Taobao activity area in the through train system, because there are many activities, and you can definitely find activities that suit you.

Through train users can also participate in more Taobao promotions, as well as irregular through train users' exclusive Taobao single product promotions. After joining the through train, you can sign up for various promotional activities.

Deductive principle

Deduction fee = next bid * next quality score/my quality score +0.0 1 yuan (deduction fee is less than or equal to the product of my bid and time investment percentage).

What are the dimensions that affect the comprehensive ranking quality score of through train?

1) Keywords: When adding keywords, please select keywords related to the category, attribute and title of the baby, so that the quality will be higher.

2) Baby information: Baby's own category/attribute/title/picture/details page and other information should be consistent with the buyer's search intention. For example: put the baby in the most relevant category for promotion, and abide by the rules of Taobao commodity release; When uploading the baby, fill in the relevant attributes carefully. When the baby attribute is more in line with the buyer's search needs, the higher the quality score. Therefore, the more complete the attribute, the higher the overall quality score of the baby.

3) Baby titles and pictures: Enhance the attraction of the baby itself, such as improving the quality of pictures and details pages and increasing the click rate.

4) Information such as customer feedback or use feeling of promotional information.

5) Related factors of other babies.

Quality score update time

You added or modified the current promotion information, and the quality score was updated for half an hour;

The update time of the quality scores of all keywords in the account is 24 hours;

If some of your promotional information is suspended for a period of time and then re-promoted, the quality score will be recalculated.

Automobile clearance

1. We must understand and pay attention to category attributes and quality scores.

You must know popular keywords as reference and learn from them.

You must know how to use a lot of long tail keywords.

We must understand the relationship between ranking position and buyers' clicks.

5. Sales volume and high conversion rate need to be optimized before launching.

6. It must be clear whether the through train is for sales or traffic.

7. We must pay attention to several commodities. Due to limited financial resources,

8. Explosives need to plan a case of 800 keywords.

9. Be sure to focus on categories and keywords with both hands, and don't relax.

10. The conversion rate and return rate must be tracked and tested first.

1 1. We must divide different periods and regions according to our own situation.

12. The corresponding promotion activities must be combined with the through train.

Visual optimization strategy for improving through train click-through rate

Shape specification: it is the specification on the rectangle and border, and it is also the specification on the internal label of the picture content. For example, some of the circular symbols used in the above picture can be tried, but not too much. About shapes, there are also sharpening and blurring. Sharpening can make the deformation clearer, and blurring can make the scene look more layered. In other words, in order to highlight the baby, the unnecessary content is blurred. This can form a contrast and achieve the effect of highlighting the baby.

As for the shape, like the drop-shaped label, round label or foot-shaped label shown below, you can use it, but don't overdo it. This is also a shape specification.

Color echo: similar color matching is easy to appear, just like the effect in the picture below, but it is too similar, which will lead to adhesion between the background and the product. If the contrast color is used well, it will achieve good results.

Concise copy: The copy we sometimes see is piled up, disorganized and very messy, which reduces the brand sense, just like the picture in the red box below. On the contrary, the picture copy in the blue box on the right is simple and clear, and the image sense of the product is more orderly through the organic combination and division of shapes. We try to convey information, not pile it up.

Clear picture: The picture on the left looks unclear, while the picture on the right is much better.

Brand emphasis: on the through train map, sometimes you will see big-name clothes, but without logo, there can be no commodity brand or store brand, and customers may not be interested in going in. On the contrary, those with shop brands, once well-known or familiar, will go in and have a look.

Unified style: the picture on the left gives us a messy feeling, not a very high-end feeling. The style on the right is more uniform, like a magazine. E-commerce Home Through Train is a cooperative project between E-commerce Home and Yiwu Chuangneng Information Technology Co., Ltd. It is an e-commerce home, which provides free sharing courses for members through the selection of club members. This course is taught by Professor Cai. Courses include: 1, principles and steps of e-commerce. 2, e-commerce wedge rule. 3, e-commerce borrowing rules. 4. E-commerce 2:8 law.

How to apply for an e-commerce home through train

1, an enterprise or individual industrial and commercial household without independent legal personality.

2. Non-decision makers have no independent decision-making ability.

3. Bad attitude towards e-commerce.

4. The product does not conform to the online direct selling mode. Fortune Express is that Hangzhou Weiku Information Technology Co., Ltd. provides its platform users with more and more valuable services such as electronics, chemicals, machinery, instruments and meters, and increases the development potential of B2B e-commerce. Let suppliers and buyers not only "meet" on the platform, but also significantly improve the matching rate between them and improve the transaction rate.

Fortune through train is an innovative service based on the service content and profit model of B2B platform in the past, which helps customers to accurately market and provide all-round e-commerce services.

Compared with the previous simple integration of supply and demand information of buyers and sellers, Fortune Express serves customers one-to-one, analyzes customers' competitors, product keywords and major markets, and promotes customers' products from various channels. And through the analysis of buyers' buying behavior, the promotion and demand are more accurately matched. Lottery through train is a professional Internet lottery service platform under Shenzhen Tian Yi Xun Technology Co., Ltd., which sells welfare lottery tickets and sports lottery tickets issued by the state. It is one of the earliest online lottery buying platforms in China.

The lottery through train has signed cooperation agreements with welfare lottery distribution centers and sports lottery management centers in various provinces and cities, selling all kinds of lottery tickets issued in the mainland as agents, including national lottery tickets such as winning or losing football, choosing 9 games, single game, two-color ball, super lotto, 3D, three-in-one, seven-star lottery, prize money in the 11th National Games and other popular lottery tickets in various places.

Shenzhen Yitianxun Technology Co., Ltd. is a wholly-owned subsidiary of Shenzhen Baoan Shajing Wanxin Group. Headquartered in the bustling Central Road of Baoan Shajing, the Group is a large group company with total fixed assets of over 100 million yuan, mainly engaged in plant development, commercial building rental and property management. Under the leadership of the Ministry of Science and Technology and the Guangdong Provincial Party Committee and Government, the Guangdong Provincial Department of Science and Technology took the lead in launching and implementing the "Guangdong Rural Information Through Train Project" in 2003.

The official website of the Guangdong rural information through train project-the three rural through train, pays attention to the current politics, people's livelihood, finance and science and technology in the three rural areas, and builds a "one body and two wings" website cluster with dozens of professional through trains and nearly 20,000 local through trains as its wings, forming a "three rural" network public media, a gathering place of information resources, and a source and communication channel of "three rural" discourse.

The newly published magazine "Through Train for Agriculture, Countryside and Farmers" is dedicated to eliminating the information gap between urban and rural areas and influencing opinion leaders in the field of agriculture, countryside and farmers. It is unique among similar magazines, a unique mainstream publication in the field of agriculture, rural areas and farmers, and an influential benchmark in the media. Tailor-made for global hotel supplies network suppliers, so that suppliers' products rank first. It is more conducive to hotel buyers to find through train products.

1. Members participating in the through train must be manufacturers, brand holders and agents.

2. The products participating in the through train must have sufficient inventory or independent production capacity, and indicate the inventory quantity or independent production capacity in the product introduction.

3. Members participating in the through train need to submit at least 5 products.

4. The products participating in the through train must have three exhibition drawings or detailed drawings from different angles.

5. Only VIP/ Senior Member/Certified Member can declare the through train.

6. Members who participate in the through train must submit the scanned copies of the formal three certificates (annual copy of business license, positive organization code and tax registration certificate), and can participate only after examination.

7. The products participating in the through train must meet the quality assurance standards.

8. Products participating in the through train must have after-sales support.

Entrusted procurement is a special service of through train. The procurement efficiency can be greatly improved.