Activity plan for small beauty salons

In order to ensure that things or work go smoothly, it is often necessary to prepare a plan in advance. The plan is a detailed process to solve a problem or a project, or a subject. How to write a plan to be more effective? Below is the activity plan for a small beauty salon that I compiled. I hope it will be helpful to everyone. Activity plan for small beauty salons 1

At the end of the year, major beauty salons are also busy and start planning the annual terminal appreciation party. As the name suggests, the purpose of the thank-you party is to further close the relationship with customers and lay a good foundation for the next year's business. We have compiled the key points of the beauty salon's year-end appreciation party plan for you, for reference only.

1. Effectively invite customers

One month before the event, hang "Terminal Club" themed banners and posters outside the store, place and display terminal conference prizes in the store, and display products on The exhibition cabinet highlights the brand of the event and creates an overall atmosphere for the terminal event.

Whether you can effectively invite customers directly affects the success or failure of the terminal. For beauty salons with a good customer base, it is recommended to sell invitation letters and attend the conference with free products and services. Firstly, it can determine the number of people and reduce the cost burden of the meeting. Secondly, it can cultivate the mentality of end customers to pay first, which is conducive to promotion at the event site.

For beauty salons that do not have a very good customer base, it is undoubtedly more practical and effective to send invitations for free. You can invite customers by bringing in new customers from old customers or by placing orders in the community. Generally speaking, inviting customers should be based on the actual situation of the beauty salon. Whether it is "selling" or "gifting", "selling" first and then "gifting", or a combination of "gifting" and "selling", all need to be fully considered before implementation.

2. Make detailed plans

Three days before the terminal meeting, the list of participants should be basically determined. For the old customers on the attendance list, call up the files to fully understand the customers' current consumption situation in the beauty salon. For new customers, we must pay attention to guidance and make sales plans in advance as much as possible based on the information fed back by their receipts: such as age, occupation, etc. Based on the information summary, consider the main lecture content and creative process of the terminal meeting, and formulate a detailed thank you meeting plan.

The main purpose of the beauty salon's year-end appreciation party is to connect with customers and thank the beauty salon's old customers. In actual operations, beauty salons often have these misunderstandings in year-end thank you meetings:

1. The goal is not clear, and it is not clear what you really want?

When many beauty salons plan a thank-you party, they not only hope to make customers happy, but also want to promote the sales of the beauty salon, and also want to expand the influence of the beauty salon. However, if they want to do everything, Well, nothing actually gets better. A thank you party must have a fixed theme, either thanking customers or offering discounts on beauty items. Only with clear goals can a successful appreciation party be organized in a targeted manner.

2. Over-reliance on lecturers, terminal meetings are not equal to lectures.

Some beauty salons tend to rely too much on lecturers for their thank-you meetings. During the entire thank-you meeting, there is no other content support other than listening to the lecturer. This kind of thank-you meeting cannot arouse the goodwill and interest of customers, and the level of participation is not enough.

3. The planning is not detailed and details are missed.

A thank-you party requires many details to be considered. The specific procedures, materials to be prepared, publicity methods, venue arrangements, etc. all need to be prepared in advance. Paying attention to the details is an essential factor for the success of the terminal meeting. How good is the acoustics at the venue? Are documents prepared for inviting customers? Is the meeting process interconnected? Are the preparations complete and sufficient? These require beauty salons to carefully and comprehensively plan and execute every aspect.

4. The order promotion time and intensity are not enough or the commercial color is too strong.

A successful terminal thank-you party must make customers feel comfortable and should not be too commercial and offend customers.

Activity plan 2 for small beauty salons

1. The purpose and significance of beauty salons holding year-end appreciation parties:

Generally speaking, beauty salons have the following purposes for year-end appreciation parties:

1. Be grateful to customers - the end of the year is a busy season for all industries, and customer loyalty should be strengthened in various ways to give back to old customers.

Cultivate the relationship between customers and beauty salons in a pleasant atmosphere, and encourage customers and employees to become friends.

2. Full customer coverage - lock in 90 old customers in one meeting, so that customers will not be lost.

3. Double the performance - drive sales, improve the performance of the beauty salon, and achieve great results in a short time.

4. Consumption upgrading - in 30 days, B customers will upgrade to A customers, and C customers will upgrade to B customers. Through communication at the terminal meeting, we will guide and educate customers on consumption and health and beauty concepts.

5. Innovate - promote new products and projects to give customers a sense of freshness.

6. Recruit a large number of new customers - 80% of old customers introduce new customers to us, retain old customers through various promotional activities, and develop new customer sources.

7. Absolute transactions - more than 80 transactions for old customers, and more than 50 transactions for new customers

8. Delineate employees - employees can generate more than 3 times the income in 30 days, which is conducive to the stability of the team. The influence of supervisory teachers can strengthen the sales awareness of beauticians and improve their sales ability.

9. Lock in the future - 80% of customers are firmly locked in, and the huge industry influence creates the local popularity of the beauty salon.

10. Revitalize the dormant customers - 80% of the sleeping customers are activated to consume again

2. Various ways to hold the beauty salon’s year-end appreciation party

Activities Format: Gala entertainment, thank you, preferential policies, recharge consumption, drive crowds, draw, and dinner

In terms of activity format, the entire meeting can be connected together by various entertainment programs, and sales content such as discounts, promotions, new products, projects, etc. Integrate into the game to increase fun and easily achieve sales goals.

3. Themes of various beauty salon year-end appreciation parties

Activity themes: Thanksgiving Appreciation Party, Member Carnival Day, Health Culture Festival, Beauty and Health Forum, Beauty Art Festival, etc.

IV. Design plan for the year-end appreciation party of the beauty salon

(1) Main purpose of the activity: Determine the true purpose of the activity and clarify hopes. Customer appreciation, gratitude meetings, cultural festivals, corporate promotions, expert forums, and new project promotions.

(2) Activity goals: Establish the standards and performance amount to be achieved by the activity, store image and customer accumulation level. It must be digital, standardized and measurable.

(3) Activity content: Develop corresponding activity content according to the theme of the activity, which can be in a single form or in a combination.

(4) Activity promotion methods

1. Internal promotion:

(1) Hanging banners and pasting advertisements in the beauty salon to attract customers ;

(2) The beautician preaches to customers and delivers event information.

(3) Hang an advertisement for the beauty salon’s annual activity plan to allow customers to learn more about the store’s annual activity plan.

(4) Use the SMS platform to send text messages to customers to inform them of the activity plan.

(5) The beautician calls the customer for telemarketing.

2. External publicity

(1) Conduct promotional activities outside the store.

(2) Distribute leaflets and invitation letters for publicity.

(3) Carry out online advertising.

(4) Advertising media, newspapers, television and radio stations.

(5) Outreach association publicity.

(6) External marketing promotion by marketing publicity personnel.

(5) Meeting policies

1. Pre-meeting marketing - Determine preferential policies for activities before the meeting, preparations in advance and target performance.

2. In-meeting marketing - formulate meeting activity plans, activity details, and event promotions.

3. Post-meeting marketing - preferential policies and implementation methods for customers who have not completed transactions after the meeting.

(6) Participating objects of the activity

The main participants of the activity have the following roles: organizer (beauty salon), participant (customer), implementer (beauty salon, Equipment side, audio provider, performer), promotion side (advertisers, radio stations, journalists, me), support side (manufacturers, experts, partners).

(7) Event supporters

Event supporters mainly refer to beauty salon product suppliers and some affiliated parties. A good meeting must have strong support from the manufacturer, and it will have a greater advantage in attracting customers.

(8) Event time

The year-end appreciation party of the beauty salon is usually arranged at the end of the year, that is, at the end of December. Many people will also arrange it on New Year's Day of the next year, or Before and after the Spring Festival, all walks of life have to hold various customer activities, especially some supermarkets, which carry out promotional activities in advance. In order to allow customers to spend their money in their own beauty salons in advance when making other purchases, the time is arranged at 12 month and January.

(9) Materials and accessories required for the activity: Activity plan 3 for a slightly small beauty salon

1. Purpose of the activity

The beauty salon’s year-end appreciation meeting will be based on Strengthen customer loyalty in the form of old customers, drive sales and improve beauty salon performance.

Through communication at terminal meetings, we guide and educate customers on consumption and health and beauty concepts. Use various promotional activities to retain old customers and develop new customer sources.

2. Activity theme

Beauty salon 20xx gratitude party

3. Activity time

January xx, 20xx to xx day

4. Publicity methods:

1. Hang banners outside the store for publicity, with the purpose of attracting customers.

2. Production of promotional leaflets and invitation letters.

5. Activity process and content

(1) Preliminary preparations

1. Host’s speech

2. Speech from the owner of the beauty salon ) (Guest leader’s speech can be added)

3. Invitations, gifts (more than 100 copies), invitation words and activity process cards.

4. Production of beauty salon promotional videos

5. Identification of various personnel. (Performers, award-giving personnel, service personnel, organizers, group leaders, general leaders)

6. Venue-related matters. (Time, location, fees, dining matters, accommodation matters, travel routes, venue layout, stage sound effect settings, materials and personnel in place)

7. Time connection. (check-in time, meeting time, party time, accommodation time, play time, return time, post-maintenance)

8. Program preparation. (Programs can be produced inside the beauty salon)

9. Safety inspection and safety assessment

(2) Sign-in time and matters

The sign-in seats are confirmed and the sign-in service is completed The people are in place, the background music (elegant and progressive) starts, the photography is in place, and the guests enter the venue one by one to sign their names;

The service staff leads the guests to sit down one by one, the tea boy sees the opportunity to pour tea, and the beauty salon owner gives a full reception.

(The music switches according to the guests' entry)

(3) Party stage - promotion of the overall image of the beauty salon

After the guests have entered, the music gradually decreases, the lights cut in, and first Carry out 3-5 minutes of atmosphere setting;

To introduce the guests’ anticipation, the host enters, the applause stops, the music stops, the chase light cuts in, and the host enters the lyrics.

(4) Beauty salon owner’s speech stage – Speech at the beauty salon manager’s appreciation meeting

The beauty salon owner comes on stage, music cuts in, chasing lights cut in, the scene is quiet, real-time applause, leadership After speaking, the host cuts in.

The meeting part ends, the closing words of the meeting are given, the music cuts in, the stage of introducing the artistic performance begins, the lights cut in, and the atmosphere is heightened.

(5) Stage of artistic performance——. Staff style display

The artistic performance begins, the music cuts in, the lights cut in, the host enters, and the artistic host delivers a speech.

Then the beauty salon employees performed on stage to let customers recognize the versatile beauticians and deepen their impression of the beauticians.

(6) Start the lottery session

This lottery activity is to strengthen the interaction with customers, so that customers can actively participate in the activities, give back to customers sincerely, and let customers feel the beauty salon It’s also a good time for promotion.

(7) Dinner stage

Dinner service staff are in place, guests and leaders enter, and toasts are given. The meal can be determined according to the situation.

6. Customer Invitation Letter to Year-End Appreciation Party

Dear Customers:

Hello! The 20xx anniversary gratitude party jointly organized by the beauty salon and the company sincerely invites you to visit!

20xx is coming to an end. In order to thank you for your company all the way, our store will hold an annual thank you party on December xx, at which time there will be a wealth of gifts;

There is also a chance to win big prizes! You don’t have to pay anything, as long as you can participate, there will be gifts and big prizes waiting for you! The beauty salon welcomes you! Activity plan 4 for small beauty salons

1. Learn from the credit card main and supplementary card system and implement the "membership registered card" model

The method is that each membership card only needs to be topped up with a membership card With a recharge amount of RMB 10, you can apply for one registered card, and each membership card can apply for up to 5 registered cards. Holders of name cards can enjoy the same treatment as members, but the number of purchases or validity period is directly proportional to the face value. The registered card can be recharged and overdrafted. The overdraft limit shall not exceed 100 of the face value. The overdraft limit shall be borne by the main card holder. The beauty shop shall notify the main cardholder based on the consumption amount of the main card and the sum of all overdraft limits before the value reaches the critical limit. The holder needs to recharge, otherwise the use will be suspended.

The advantage of this method is that your members can use the beauty membership card as a gift (different from borrowing the membership card during the use process, because that is "borrowing", this is "giving", in interpersonal relationships The difference in relationships is huge), you can increase cash flow while also expanding the number of associate members, which is especially useful for customers who think that their consumption needs are limited but need to improve their interpersonal relationships, such as those who originally used treatment cards. Interest in the membership card will increase, and old members will bring in new spending.

2. Promote the "women consume, men spend money" model

An undeniable fact is that the wealth in today's society is still more in the hands of men, and they often A woman who cares for or cares about herself is very willing to pay, especially when it comes to women's beauty.

Your store can promote membership cards as gifts from men to the women they like (of course, this project must be properly packaged and promoted), thus expanding the customer base and cash flow. , and you will find that as long as the people and methods of promotion are appropriate, this new customer group is easier to open their pockets than ladies.

3. Cross-industry alliance and joint promotion

It is to unite the clothing, leather bags, shoes and hats, cosmetics and other industries related to the customer's consumption, and select products from each industry A suitable company should form a business alliance (not too far away from the two current beauty shops). As long as the customer becomes a member of one of the members, he will be a member of all members of the entire alliance merchant and enjoy various discounts provided by the alliance members, etc., similar to It has the function of various bank credit cards, but it is different from the general form of bank credit cards and is more professional and geographically concentrated.

This move can *share customer resources, expand the prospective customer base, reduce promotion costs and increase the popularity of the beauty shop in the long run. This method is not new, but the results show that it is very effective in many cities and industries, and the characteristics of different people's operations will be different.

Fourth, learn from the conference marketing model and use free training and networking activities to promote membership cards and other in-store products

You can often hold some free beauty, housekeeping, and children's services in your two stores For free training lectures or social activities such as education, start by mobilizing old members to bring their relatives and friends to participate, and slowly expand the scope to form word-of-mouth communication. During the event, you can naturally promote membership cards and other in-store and your brand concepts, which can expand the new customer base. , enhance the popularity and reputation of the beauty shop.

None of the above methods require huge advertising investment. What is more important is customer communication and long-term persistence. Of course, taking advantage of the opportunity of store celebrations and proper publicity can be implemented faster and more effectively. I believe your store already has enough experience in operating advertising methods and store activities, so I won’t go into details here.