How to do a good job in mail marketing?

Mail marketing, the advantages of mail marketing are fast spread, wide spread and low cost. The weakness is that many enterprises, many online merchants know that the cost of email marketing is low, so the return of email marketing is very small, and people are slowly rejecting these advertising mailboxes. You can refer to the following points: see if you can improve the success rate.

First, don't send emails indiscriminately.

Maybe you have a lot of mailboxes, and your source may be a website, a field, or more unexpected places, but don't send them indiscriminately. Not everyone is interested in your product. Be sure to find customers for your products, so as to improve the conversion rate and not cause resentment.

Second, your theme.

Don't think that people open emails for your purpose. You are wrong. Your aim is to get people to buy your products. At least remember the product. Effective clicks can help you judge the data. You should have a suitable theme, don't tempt others to open it, for example, hello, old friend! This is the information you want! This kind of theme is very bad. When you click on it, you will immediately feel rebellious.

Third, the sender's address.

As above, hiding the sender will make people feel that you are doing something shameful, and doodling the sender is more handsome and profitable. This is meaningless, and it is based on good faith, just the basic point.

Fourth, the content of the email.

If all the above are passed, this piece should be regarded as the key. The content of e-mail should be sent according to different people. We can divide customers into three types, those who don't want to buy, those who want to buy and those who have already bought. We have to send different emails to three kinds of people, such as people who don't want to buy, and turn them into people who want to buy.

Fifth, email attachments.

When you send an email, for example, if you are in real estate, you will probably add an attachment when you send an email to a client. Unless agreed, the average user will not continue to open it because you have an attachment. Therefore, our mail should be as concise as possible. Files that can be sent in TXT format should not be sent in DOC format. Try to use JPG pictures instead of PSD.

Sixth, don't send it frequently.

Don't send it frequently, like a discount. If you give a discount every day, people will not cherish your opportunity to give a discount. If you send email every day, people will get used to it or get bored, and then ignore it. If so, you will lose such customers.

Seventh, get close to your customers.

In the content of the email, you should know how to approach your users. Although the email is sent in bulk, you should make the customer feel that you sent it to him, so you will have a sense of superiority. For example, the beginning is no longer "hello", but "hello", which will narrow the distance between you and your customers.

Eighth, the mail format.

Affordability is a very practical thing. Many habits will change after a long time in the workplace. Maybe you are an entertainment website, but you should keep a formal letter format, because not all people related to entertainment news may be lively and rigid. They like to behave themselves, and it is difficult to adjust their opinions. We might as well not adjust them, just like the reason that only mineral water is put in the party without drinks.

Ninth, strike while the iron is hot.

If your email is the kind that needs to be answered, you should take advantage of the enthusiasm of customers and directly sell products.

Tenth, use free things.

Use free things to attract your customers, no one will refuse free things, and free things will generally not cause you losses. It is better to make good use of this to attract customers and open the door to communication.