How do wine salesmen run the market?

Making red wine is marketing. It is not an easy task to do a good job in sales. It is a comprehensive test of people's abilities in all aspects. To do a good job in red wine business, we can start from the following aspects:

1. To do business, we need to strengthen our own quality construction, deeply understand the product information and connotation of red wine, and then we can be well-prepared in the face of customers' questions and doubts, show good professional quality and give people a professional impression;

2. Doing wine business is similar to other sales and marketing work, which requires good interpersonal and communication skills. Developing the market requires salesmen to run more and communicate more, so as to deepen the emotional communication of customers and obtain good market expectations;

3. A qualified marketing person should have the marketing idea of cleaning, clearly sort out and classify the customers in the region, analyze the demand and market accurately;

4. While paying attention to maintaining old customers, we should strengthen the exploration of new customers, exploit the influence of old customers, develop their surrounding customer groups and increase customer stickiness.

Extended materials:

Marketing refers to a series of measures taken by enterprises to transmit information about products or services to target consumers, stimulate and strengthen their purchasing motivation, and promote this purchasing motivation to be transformed into actual purchasing behavior. Marketing is not a well-known noun concept, which was not put forward by any scientist. Such as marketing public relations/marketing. Its emergence evolved in the development and progress of the market. It refers to the promotion and introduction of the performance and characteristics of a product, which is to make consumers accept, recognize and buy. It is a means and way of sales and marketing.

The key factors that determine effective marketing mainly include the following aspects:

First, market research and analysis

How to collect and sort out information? It is reflected in the importance of market research in marketing. What information should be collected by enterprises and have an impact on their marketing? I basically summarize it into four aspects: first, the information of the enterprise itself (confidant), second, the information of competitors (knowing each other), third, the information of partners (customers and logistics), and fourth, the information of customers and markets (end customers and consumers). The information about your own company may be clear, but how much can you know about your opponent's information company? What does the opponent's information include? How do you get this information? How to get it? This requires marketers to master the skills of market research and analysis. Pay attention to market research and analysis, and we can't help but take the marketing strategy behind closed doors without investigating and understanding. This has failed cases and lessons in many well-known enterprises.

why do many advertisements that seem to be very creative have no sales force? Why do many very tacky advertisements have vitality? This is caused by the lack of market research, subjective judgment and misunderstanding of consumer demand. Therefore, we must understand consumers' ideas, opponents' ideas and dealers' and customers' ideas through market research, instead of thinking of ways behind closed doors. No investigation, no right to speak.

second, effective product planning and management

one of the main factors that determine the victory of the war is weapons and equipment. The advanced nature of weapons has always been an important factor to win the war, but it is not an absolute factor. There are also many classic cases in history in which the weak prevail over the strong. Product-oriented factors in marketing. Products are an important weapon for effective promotion and an important part of marketing 4P.

an effective product marketing strategy combination, namely product line design, is an effective weapon to effectively attack competitors and improve the profitability of enterprises. The product strategy combination should include: how to improve the technological research and application of the enterprise's own products? How to refine and package the product concept? How to adjust the product sales structure and combination? The purpose of enterprise survival is to make a profit. The ways to improve the profit of enterprises are: first, the product price is higher than that of competitors; second, the efficiency of enterprises is higher than that of competitors, and the cost control is better than that of competitors; third, the product sales structure is better. The fundamental difference between marketing and sales is that sales are selling products. Marketing is continuous to sell the price. How to sell your products at a higher price than your competitors requires effective marketing and effective product mix.

Third, terminal construction and personnel management

In the war, there were three key elements, namely, weather, geographical location and human harmony. As the saying goes: the weather is not as good as the geographical position, and the geographical position is not as good as people. It is important to choose the timing of the battle, but it is more important to occupy favorable terrain and positions. In marketing, terminal construction is like grabbing a position. To occupy a favorable terrain, position. Construction work. The terminal is the position to carry out the marketing war. If you want to destroy your opponent, you must occupy a favorable position and destroy your opponent's effective strength.

it is reflected in the fact that the terminal sells more than the opponent. If you score one more goal, your opponent will score one less. Personnel management is reflected in the strength contest in marketing. The factors of victory depend on the number of troops, quality, skills, leadership, morale, team spirit and so on. Principle of Art of War: If you want to stay ahead of your opponent, you must be 1.7 times stronger than your opponent to gain absolute advantage. Therefore, in the terminal construction, domestic mobile phones, home appliances and other enterprises analyzed their disadvantages in products and technology at the beginning of the war, and they all adopted the tactics of increasing sales promotion personnel at the terminal and carrying out crowd tactics to defeat foreign brand enterprises. Nowadays, in the competitive situation of channel homogenization and product homogenization, the terminal has become a new competitive point. More and more enterprises pay attention to it, which is the power of the terminal.

fourth, promotion planning and publicity

that is, marketing tactics. War pays attention to strategy and tactics, strategy is the policy of marketing, and tactics is how to do it. Product, price, channel and promotion in marketing 4P. The first three aspects can be summarized as strategy. Only through sales promotion can we promote the implementation and execution of the strategy. Promotion involves products, prices, channels and so on.

sales promotion is like a war. First of all, we must formulate a battle slogan. A famous teacher should have a unified theme. The second is to occupy favorable terrain, choose the best store and seize the best position. Third, concentrate our forces and overwhelm our opponents with absolute superiority. Fourth, the product mix is in place and the weapons are well equipped. Fifth, resources are in place, advertising is in place, and resources, weapons and equipment are put in place reasonably. So is effective marketing. By learning effective marketing, we will find that winning the battle is actually very simple. As long as you learn to master the skills and essentials of marketing and understand the essence of marketing war. Strengthen the execution in the work. I'm sure I can surpass my opponent.

Resources: Marketing-Baidu Encyclopedia