How to open a shop in WeChat

Wechat is backed by 900 million users, and it is a wise choice to open a store on WeChat. There are several ways to open a store on WeChat, namely WeChat official account micro mall and applet mall. Their differences are as follows:

First, the access paths are different.

Micro Mall: Open WeChat → Click Address Book → Select WeChat official account → Click the menu at the bottom of WeChat official account to enter.

Applet: Open WeChat → Click Discover → Select Applet → Record or search nearby applets or used applets.

Second, the user experience difference.

Applets have an almost original APP experience, and there is no need to install, register and uninstall, let alone independently develop different application systems and be compatible with different mobile phone models, which makes the loading faster and the experience smoother. At this point, it is also the original intention of WeChat boss Zhang Xiaolong to develop applet applications. For users, it is really simple and rude and easy to spread.

Third, users get differences.

The user traffic acquisition of small programs is mainly propagation and offline traffic import. The modes of communication are: sharing in a circle of friends and sending by WeChat friends. Offline traffic import: physical stores, product packaging and so on. These are the main access sources for applet users;

At present, there are also some small programs developed by technical teams for multipoint positioning. Similar to people near WeChat, they can also locate small programs nearby. This is also a way to promote small programs to get traffic;

The user acquisition of the micro mall mainly relies on the fan operation of the official WeChat account. For example, pay attention to WeChat official account by constantly pushing articles or carrying out related activities, and then convert it into users through fans;

Fourth, the differences in user retention.

Zhang Xiaolong's original intention of launching applets was to facilitate users, but it also added an item, Don't harass users. It means to sweep away.

This is similar to the way we use Hellobike now. We can use Alipay to scan the code without downloading Hello APP. This is similar to Didi taxi access to WeChat, and there is no need to download a special APP；;

So the user stays, and the applet gives the user a better experience;