What is virtual operator?

Virtual operator (VNO? Virtual network operator) refers to a partner with one or more capabilities (such as technical capabilities, equipment supply capabilities, market capabilities, etc.). ) and form a cooperative relationship with telecom operators in a certain business or several businesses. Telecom operators hand over their services to virtual operator for development according to a certain proportion of interests, freeing up their own strength to do the most important work, while telecom operators themselves directly develop users. Let's follow me to find out.

What is virtual operator?

Virtual operator is like an agent. They are from three basic operators: China Mobile, China Unicom and China Telecom. Pay in one lump sum? Part of the communication network is sold to consumers through its own billing system, customer service number, marketing and management system.

At the end of 20 13 and the beginning of 20 14, the Ministry of Industry and Information Technology successively issued virtual operator licenses to two batches of 19 private enterprises, including Yin Tian Communication, Zhejiang Lianlian Technology, JD.COM, Hu Axiang, Lian Xin, Wei Bei Communication, Wang Wan, Dixintong, Sharing Online Network Technology, Telephone World Digital Chain Group and bus online Holdings Limited.

main feature

The emergence of virtual operator is precisely because of the update and development of telecommunications technology, the increasing demand of users for telecommunications services and the surge of telecommunications services, which leads to the change of the role of telecom operators. The appearance of virtual operator has changed the previous telecom operation mode.

In order to maintain the core market competitiveness,

At the same time, it maintains a low-cost and high-efficiency operation state, focuses on the construction and maintenance of the core network, and resells a large number of value-added services and functional services to more professional enterprises for cooperative operation. Users have higher and higher requirements for business quality and service, and virtual operator came into being.

From the perspective of business operation, virtual operator does not have a network, but provides services to customers through the lease and use of the network, and puts more energy into the fields of new business development, operation, promotion and sales, so as to provide users with more professional services.

From the perspective of the development of China telecom industry, the development of traditional telecom operation industry is still in a relatively growing period, especially the new situation such as the separation of China telecom and the re-layout of telecom industry, which will make the telecom industry pay more attention to new network construction and new business operation.

Exclusive number segment

? 170? No. Is unique. Virtual operator. 170? The first four digits of segment 1 1 mobile phone number are used to distinguish basic operators, among which? 1700? China Telecom resale number logo? 1705? Moving for China? 1709? For China Unicom. Moreover, the customer service in virtual operator also continues the numbering rule of basic operators from 10020 to 10039.

With the approach of April 20 14, there are more and more news from virtual operator. According to Fei Xiang. Com, Suning Internet's 170 mobile phone number card has been published, which can be said to be the first virtual operator mobile phone SIM card.

? I am very excited about the appearance of Suning Internet 170 mobile phone number card. This is a great era in virtual operator, and it is also the beginning of mixed economy in China's communication industry. The trailer of 170 mobile phone number officially opened to all mobile phone users, let's look forward to the business and service of 170 mobile phone number. ? Zou, secretary general of virtual operator Development Research Center, said? 170 mobile phone number service comes from? Integrated voice and SMS functions? Arrive? Traffic management penetration? Virtual operator will launch diversified services such as Liuliubao, international cards and personal customization, so that 170 mobile phone users can enjoy it. ?

For virtual operator 170 mobile phone number SIM card, Zou suggested that a QR code label should be printed on 170 mobile phone number SIM card to let 170 mobile phone users know about virtual operator. 170 The company name and customer service number of virtual operator are printed on the SIM card of the mobile phone number to facilitate after-sales service. Virtual operator can choose to make a personalized SIM card with 170 mobile phone number and print it.

What's the use of virtual operator?

Simply put, consumers can get more diversified services from virtual operator, and at the same time, they are expected to get more? Free? Service.

In order to compete, it is entirely possible for virtual operator to launch free products and then make profits through other services, just like Internet companies play on the Internet.

Take Alibaba as an example. After becoming virtual operator, can users who use their mobile phone numbers play? Come and go? The traffic is completely free.

Secretary-General of China virtual operator Industry Alliance believes that virtual operator can focus more on enterprise market and market segments. For example, Suzhou Snail, which focuses on mobile games, can let its users play their mobile games for free, so as to gain more users, and then make up for the free traffic cost through advertising and other services. This kind? Games+mobile phones+traffic? Our management model is a subversion of the traditional charging model. In addition, Internet companies have also injected fresh vitality into the telecommunications market. ?

Zou believes that this will eventually bring a new round of changes in the telecommunications industry, and it also means the arrival of the free era in the telecommunications industry.

Eight factions

Strait school

There are many big names here, including Suning, Gome, Dixintong, Yin Tian, Music, Telephone World, Ai Shide and so on. They have been in the communication circle for many years, have a deep cooperative relationship with operators and a rich mass base, and their existing business resources are the best match with the requirements of virtual operator, so doing virtual business is an advantage. They were the fastest, and the music language fired the first shot.

Internet gangs

Headed by 360 and Baidu. The two companies haven't got the license yet, but they have reached an agreement with the operators. At the moment when internet thinking is prevalent, their struggle will undoubtedly push the competition to a fever pitch. ? Black boy? 360 is good at playing free cards, and the industry has witnessed its invincible in the anti-virus market. It is definitely bad luck to enter the field of mobile resale this time.

Dianshangpai

Represented by Alibaba and JD.COM. The analysis pointed out that it is intended to obtain the entrance of the mobile platform and improve the O2O ecology.

Terminal faction

Such as Xiaomi, Lenovo, Foxconn, Haier, Hisense and so on. They are in the third list held by China Telecom. These intelligent terminal manufacturers are plotting to transform from simply providing hardware to integrating software and hardware.

Finance school

Represented by Ping An Insurance, Minsheng Bank and Medium-term Group. Among them, the participation of Ping An and people's livelihood surprised the industry. According to the analysis, it is intended for mobile payment and mobile finance, and how to provide convenient payment and financial services based on mobile devices is its focus.

Industry faction

Refers to those companies that serve users in specific industries, such as Beijing, Hu Axiang and Lian Xin, Share Communication, Midline Communication, Three Five Interconnections, Yangtze River Times, etc. Phoenix Assets, Stellar Beauty and HNA, which will soon be licensed, can also be included in this faction.

CP/SP school

Represented by North Latitude Communication, Far Special Communication and Langma Information. They were born in telecom value-added services, active in the mobile internet with mobile phones as the window, and have close relations with operators. Snail movement that plays mobile games can also belong to this school. The company has acted quickly, and held its first cooperator meeting last weekend, which sounded the horn of all-round March with many content providers.

Tariff standard

Ali communication

On June 3rd, 20 14, Ali Communications officially announced the tariff plan of paragraph 170: ladder pricing, and Internet access, voice and SMS are converted into traffic charges, and the lowest price war trick of 0. 125 yuan /M is offered. However, the feasibility of this new model needs to be tested by the market.

The specific tariff plan of Ali Communication 170 is: no service charge, no monthly rent, no caller ID fee, no roaming fee, and national free answering. SMS and call are converted into traffic charges, where 1 minute call =0.75MB traffic, 1 SMS =0.5MB traffic.

In the first month, users can start in 0 yuan and automatically charge according to the 1 yuan refueling package: 0-37 yuan, and charge 1 yuan for every 5M traffic; 37-77 yuan room, every 6M 1 yuan; 77- 127 yuan, every 7M 1 yuan; If it exceeds 127 yuan, it will be charged 1 yuan every 8M. If the bill is less than 1 yuan, the change will be erased.