Do you know why Fetion lost the "war" between Fetion and WeChat?

Do you remember Fetion? Nowadays, people are using Fetion, and even one or two-year-old children will use their parents' mobile phones to make voices. The following small series takes you back to Fetion and takes a look.

Fetion was first produced in 2007. It is the "integrated communication service" launched by Mobile. It realizes the seamless connection between Internet and mobile network on mobile phones and computers. Log in to Fetion client, you can chat with friends for free anytime, anywhere, send free short messages indefinitely, and use traffic to join multi-party voice calls. It was really a great innovation in the early days. Relying on the resource advantages of mobile users, it has achieved good results, with more than 500 million registered users. For a time, schools and units liked to use Fetion as a notification tool for office communication. I also used a mobile phone number when I was in college, because at that time, some notifications of qq in always online were not necessarily invisible, but after joining Fetion Group, group owners could send notifications in groups, and everyone received them by SMS, and the effect was better. 20 1 1 years later, the birth of WeChat, an important competitor, subverted the understanding of traditional social software. With the continuous development and progress of WeChat, Fetion gradually faded out of people's field of vision and talked about its own understanding.

At that time, one of the most commonly used communication methods for most consumers was SMS, but because SMS was limited by one word, and SMS was charged by article. In that era when roaming was expensive and telephone charges were expensive. SMS is the most economical way to communicate, and a "free" will firmly tie countless mobile users to the chariot. 500 million registered users, in that year's mobile communication market, was definitely a super overlord. Moreover, in the field of short messages, any opponent needs to look up. Therefore, Fetion, born in 2007, initially took free SMS as a selling point and rushed to the peak of user volume. Fetion is a software based on short messages, but with the rapid development of communication, short messages gradually declined, and the basic business of Fetion gradually weakened, and users no longer insisted. Of course, Fetion itself has many problems. In 2006, Fetion went online and immediately became popular. This product is similar to the simplified version of QQ. At that time, QQ was still very popular, so when it was first launched, Fetion became an "artifact" for mass messaging, but it was still very difficult to shake the status of QQ. Sure enough, Fetion is going downhill 20 1 1, and WeChat has just been launched. 20 13 On September 23rd, Alibaba announced the promotion of social APP in a high profile, which is considered to break Tencent's monopoly in the field of mobile IM in the future. For Fetion, Fetion has caught fire and mobile phone equipment can't keep up. At that time, if the mobile phone system quit Fetion, because there was no push service, you could only see the message in the short message, and you had to log in to reply, so the integrity of the message could not be guaranteed. At the beginning, Fetion blocked other operators, which means that you can send short messages to friends who use mobile numbers for free on the computer side, but if you send them to Unicom or reply to this notice sent by your friend's short message, you will have to charge, or a dime. This mode of making money is too easy, but at the same time, a large number of users will be lost over time. In addition, the internal relations of traditional large state-owned enterprises are complex, and it is not easy to do and operate Internet products well without the opening of Internet companies.

Many people on the Internet attributed the direct cause of Fetion's fall to the chaotic organizational structure of Fetion itself. The operation, research and development, sales and support of a product need systematic cooperation, belonging to 36 independent subjects. As a result, Fetion is a complex system with multiple stakeholders and multiple stakeholders. Of course, compared with WeChat, an innovative product, it is also hard to blame for sticking to rigid traditional thinking. At that time, if you registered to use Fetion with the mobile phone number of an operator other than the mobile phone number, it would not be available. How does this narrow mobile user priority principle retain customers in the contest with WeChat? On the other hand, despite the help of Tencent products, many people attribute the success of WeChat to paying full attention to the user experience, setting functions around users and optimizing operations.

At first, it was said that WeChat and QQ address book were done together, but it seems that the decision-making layer finally chose WeChat. As for why WeChat attracts users quickly, visual inspection is not the original of WeChat, and there have been similar applications abroad. Voice should be regarded as a relatively novel way of communication when WeChat first came out (I believe that there will definitely be voice IM applications in China at that time, but the huge user base of QQ will soon let more people know and understand this way). Most users are used to using text to communicate on mobile devices, so a novel way is bound to attract users.

Send messages to friends through Fetion PC client, free of charge, but send messages to Fetion friends through SMS, and charge SMS fee. The charging standard is the same as all brands (such as M-Zone). With the overall transfer of PC to the mobile Internet, WeChat and Mi Chat have sprung up everywhere. The strategy of not charging according to the number of articles and the flow rate has made the advantages of Fetion disappear, and it has also completely cracked down on the short messages existing in Fetion-no short messages, what Fetion? But at this stage, although Fetion has also launched a mobile client, it still can't get rid of the shackles of short messages and can't cross the PC to the mobile terminal. The biggest disadvantage is that you have to spend 1 cent to confirm the invitation. In addition, the mobile phone client does not have a webpage login mode, but exists in the form of software, unlike qq, which can be used for login. Before it was launched, as an IM tool, there was already a strong enemy QQ. Before the launch of Fetion, there were about 500 million users. Many users who need to use IM tools are used to QQ mode, and using QQ has become a habit. Coupled with the huge user base of QQ, QQ is a must-have for everyone who needs to surf the Internet. This makes QQ an indispensable part of many network users, and slowly makes users rely on QQ. These may be the reasons why Fetion will fade out of people's sight. No way, things are always developing, and you will be eliminated if you don't make progress.

Bian Xiao still misses the time when I used Fetion, because every message sent at that time was not just a simple word like "Oh" or "Hmm", and all the messages sent before could be treasured, because all the WeChat messages sent at that time were sent by heart. How time flies! I didn't know that babies with Fetion should be small fresh meat, haha ~