How to promote small programs to find customers?

How to promote small programs to find customers?

(1) push

Although it sounds incompatible with the small programs belonging to the Internet, as a traditional offline channel, the promotion effect is indeed real, but it is necessary to pay attention to the accuracy of delivery, otherwise no matter how much it is delivered, the effect will not be good.

(2) Network recommendation

For the offline market, contacts are often more important than other factors, so making contacts and recommending each other through the network can often bring reliable customers, and after successfully "breaking into" the industry network, customers can often come to the door one after another.

(3) Online promotion

In addition to looking for vertical self-media cooperation in advertising, we can also use major self-media platforms to publish soft articles for promotion. In the case of insufficient manpower, you can use the media tools to publish to multiple platforms with one click, and many platforms also support the synchronization of WeChat official account articles. The key is to introduce users into the official WeChat account or official website, even if it can't be promoted, it can also have the effect of brand exposure.

(4) SMS group sending

It is easy to give people the impression of harassment, but even so, it is still popular because of its advantages of reaching out to a wide range of people and reaching the target customers directly. So the key is whether we can find the customer number as accurately as possible, such as the owner of a physical store and so on.

(5) Free agency

By recruiting free agents, it seems to provide agents with the opportunity to join for free every time they recommend customers or make a deal. But compared with the charging agent, the discount of bill of lading has no advantage, which is actually equivalent to working for you.

(6) small program promotion

Add "I also want to be an applet" or leave contact information directly on the customer's applet page. When the customer's applet is online, the potential customers among its users may contact you through this channel, and the customer's applet can also play the role of free advertising.

What details should we pay attention to when joining an agent?

(1) background test

At the beginning of joining the platform, you can ask the test account to log in to the applet background. In addition to whether the background supports drag and drop operation, we should also pay attention to whether the applet background is universal or whether different industry templates have different backgrounds to avoid the trouble after proxy.

(2) Compare competitive products

In addition to understanding the small program products of the franchise platform itself, we should also learn as much as possible about the products of competitors. After all, only through comparison can we get a good or bad result, so as to better understand the market competitiveness and technical strength of the platform and decide whether to join at one time.

(3) Updated version

On the one hand, the update frequency of applets reflects the technical strength of the platform, on the other hand, it also reflects whether the platform is willing to solve bugs and increase the functions that customers need, which is to judge whether the platform pays attention to the long-term development of word-of-mouth accumulation.

(4) agency policy

In addition to the above details, the agency policy also deserves careful study. Don't just pay attention to the agency qualification requirements and joining fees. Detailed support policies, such as regional protection, network promotion, after-sales customers, OEM brand rights, etc., are also very important for agents.

There are shops that are deeply customized based on WeChat applets, forming dozens of industry templates and hundreds of functional plug-ins, providing six worry-free support policies to help agents succeed in starting a business!

Small programs have set off a wave of entrepreneurship because of their powerful ability to empower businesses. But for agents, only by finding channels to get customers can they get dividends, and how long it takes to join the platform can they avoid being routine.