Why are there so many touching advertisements in Thailand?

Why can Thai advertisements be popular all over the world?

1、

First of all, Thai humor

Thai advertisements attach importance to humor and creativity, but compared with the restrained and low-key humor in Europe and America, Thai humor is obvious and exaggerated. Thais are good at seeing the ups and downs of life from the little things in life!

Secondly, the civilian population.

Civilization is another important reason why Thai advertisements have great vitality.

Replace idolatry with popular recognition, replace celebrity endorsement with popular interpretation, and dilute commercial flavor with human touch. Based on the concern for society and people, this form of returning to civilian aesthetic art is one of the cores of the strong competitiveness of Thai advertising.

In Thai advertising, there are few stars and supermodels, and more people use real people or ordinary pawns to naturally pull blunt advertising products into the lives of ordinary people, thus arousing the resonance of the broad audience.

3. Clever integration of lyricism and storytelling

Advertising is an important tool for human beings to communicate their emotions. The charm of some advertising ideas comes from consumers' affirmation of the beautiful human feelings conveyed by advertisements, and their recognition of human feelings such as friendship, love, care and respect conveyed by advertisements.

Therefore, the creativity of Thai advertisements is often rooted in a dramatic story frame, which fully mobilizes various lyric factors and enhances the appeal of advertisements.