“Leap to the Future of Gaming” Game Overseas Salon: Huawei AppTouch helps developers start their global journey

Recently, Huawei AppTouch, Huawei (Nanjing) Artificial Intelligence Innovation Center, and Nanjing Cultural Industry Association Game Committee successfully held an offline salon event at Huawei Nanjing Research Institute. With the theme of "Leaping into the Future of Gaming—Yunyun Collaboration Helps Games Go Global", this salon comprehensively interpreted Huawei's HMS ecosystem and how Huawei Cloud enables games to go overseas from multiple dimensions such as game development, cloud deployment, distribution, and operation. An in-depth discussion was conducted on how AppTouch can leverage its own resource advantages, how to release the potential of the platform to help developers quickly access the global market, and promote the high-quality development of the game industry.

AppTouch joins hands with global partners to help developers quickly access the global market

According to the "2021 Global Mobile Game Market Competitiveness Report of Chinese Enterprises" recently jointly released by Newzoo and Gamma Data " shows that the actual sales revenue growth rate of China's independently developed mobile online games in overseas markets in 2021 reached 21.8. Against the background of the sharp slowdown in the growth rate of the global mobile game market this year, it can be said to be a remarkable achievement.

The rapidly growing overseas market has brought broader development space to Chinese game developers. But at the same time, the complex environment and diverse cultural backgrounds of overseas markets have left developers confused. How to achieve localized operations? How to ensure overseas compliance? How to achieve revenue growth and rapid global deployment. Issues such as this have always troubled developers.

In view of the relevant pain points of developers, the AppTouch Operations Director shared the theme and had in-depth exchanges with on-site developers and partners on the current development status, platform features and advantages of AppTouch.

AppTouch focuses on the fields of games and application distribution, integrating global mobile operators, car companies and other resources to help developers quickly access the global market. At present, AppTouch business has covered more than 40 countries and regions in the four major operating regions of Europe, Central and Eastern Africa, Latin America, and Asia-Pacific, with more than 60 cooperative operators. As of December 2021, it has reached more than 400 million users globally.

_One-point access, global distribution: Developers only need to upload their application once through AppGalleryConnect to achieve global distribution in AppGallery (Huawei App Market) and AppTouch at the same time.

_Support multiple brands of smart terminals: AppTouch can support multiple brands of mobile phones, cars and other smart terminal devices, helping developers reach more users around the world.

_Global settlement one-stop service: Huawei has a professional global tax/finance platform that can provide complete data analysis capabilities and global self-service settlement services.

_Localized operations: Huawei has deployed multiple regional operation centers overseas, with more than 2,000 experienced operators, of which more than 50 are local employees who are familiar with the local market. Through localized operation services, Help developers solve difficult product localization problems.

_Multi-channel promotion: Through close cooperation with local operators, AppTouch has a variety of local promotion resources, such as: operator-customized machine pre-installation, business hall outlet promotion, free downloads, and SMS marketing, etc. , which can help developers reach hundreds of millions of users efficiently.

AppTouchVIPService, the next overseas “gold rush”

According to the senior product manager of AppTouch, AppTouch currently provides two cooperation models: application intermodal transportation and VIPService intermodal transportation. Among them, App Intermodal covers traditional single-payment models such as paid downloads and in-app purchases; while the unique AppTouchVIPService aggregates high-quality content from developers and provides users with periodic subscription services.

By joining AppTouchVIPService, developers can not only provide players with a more enjoyable "immersive game experience" with free downloads, no ads, and no in-app purchases, but they can also increase subscription revenue sharing based on the original monetization model to accelerate commercial monetization.

In order to promote the income generation of developers who join the AppTouchVIPService, AppTouch has set up an independent first-level entrance in the client to provide more exposure support for the content through the VIP area. It also provides VIP exclusive logos and targeted distribution to subscribers. Services such as coupons promote application traffic and consumption, as well as more three-dimensional cooperation support such as operator cooperation packages.

In terms of actual cases, take the casual game "BikeBlast" as an example. After joining AppTouchVIPService, its revenue increased several times from December 2020 to November 2021 in the past year. For another casual game, "StickmanRopeHero", the revenue growth rate is as high as dozens of times. (Data source: Huawei internal and AppAnnie)

The revenue of the above two games has increased significantly. The reason is that first of all, AppTouchVIPService helps developers diversify their income sources, that is, it is available to ordinary users. Single payment revenue, and subscription sharing revenue from member users; secondly, the exclusive traffic exposure of subscription content has successfully attracted more periodic subscriptions from target users, and also provided developers with a relatively more stable source of subscription revenue.

In order to further protect the rights and interests of AppTouchVIPService partners and improve the VIPService subscription user experience, AppTouch has now launched a VIPService premium content incentive policy:

_Incentive measures: Provide VIPService premium content Incentive fund of $10,000/model

_Selection method: Open registration, the AppTouch team will conduct a comprehensive evaluation based on the content’s income, downloads and other data and rating information. If you pass the evaluation, you can participate in the incentive plan

_Effective time: 2022.1.1-2023.12.31

_Content scope: Globally released content

In the future, AppTouch will continue to use "diversified distribution" as its paddle and " "Ecologically win-win" is the sail, and we will join hands with application developers in games and more categories to explore more possibilities of application nuggets on a global scale, and work together to build a win-win situation.