What are the ways and methods of enrolling students in education and training institutions?

The competition in the education industry is fierce, and it is difficult to recruit students. Since the development of educational institutions, many enrollment methods have been accumulated, which are generally divided into online and offline categories. The following briefly introduces the methods of enrollment in education and training institutions. Offline:

Take Tutui as the representative, hire the bill issuer to the school gate, crowded large supermarkets, middle and high-end communities, large-scale event sites and other places to distribute leaflets and enrollment brochures to the precise target customers, and combine some small gifts and information books to form an effective bill collection. For interested customers, you can invite free experience activities later. Online: mainly based on SEO, SEM and WeChat enrollment

1.SEO

SEO refers to search engine optimization. As a conventional means of drainage, the content has a long tail effect. Organizations doing SEO can build their own websites, and then continue to optimize them, ranking the website search keywords. Under the premise of selecting keywords and choosing industry big words, they should also match some long-tailed words.

The competition in the education industry is fierce, and the SEO competition of self-built websites is equally fierce. This is a long-term job, but it can get a steady stream of free search traffic. Because of this feature, SEM should be done at the same time.

2.SEM

Marketing for search engines, in a nutshell, is to put advertisements in search engines by bidding, write creative ideas for keywords, and charge for matching keywords by clicking. The advantage of this method is that it can get customers directly and quickly, but the disadvantage is that the marketing budget needs to be allocated to each keyword reasonably, and the competition is fierce and the budget is difficult to control.

Although the competition between the above two methods is fierce, the logic of obtaining customers is clear and effective, and we can't give up investment.

3. Wechat enrollment

Wechat has 1 billion activities, and it is also social software. We basically spend several hours on it every day. Wechat enrollment can be presented through interactive activities in WeChat circle of friends through small programs, activities such as group fights, praise from relatives and friends, preferential activities, etc., or through experience classes and low-cost classes as drainage classes, and with WeChat official account, friends circle, WeChat group and personal number as supporting enrollment marketing games.

short books and small programs can provide institutions with experience classes and group recruitment marketing games, and cooperate with WeChat robots, AI micro-classes, communities and other functions to achieve low-cost enrollment.