Why did the hammer mobile phone fail?

1. Lao Luo's so-called design concept and user experience are actually not as effective as he said and solve the pain point. In my opinion, it is to exaggerate a small improvement or function n times and focus on publicity.

The competition in the mobile phone industry is fierce. . With predators like Apple and Xiaomi in it, it is difficult to find the right point to differentiate and reach the G point of the user, so as to choose the hammer.

3, the funds are not enough to play mobile phones, an industry that needs hardware and software. I starved to death before I could build a customer base.

The problem is, as a system that has just started, its function is definitely very imperfect. If the promotion focuses on TNT OS instead of mobile phones, it will definitely lead to user disappointment, which will lead to negative comments.

On the other hand, if the mobile phone is the focus of publicity, and the so-called "productivity innovation" is not mentioned at all, but TNOS is positioned as an accessory function of the mobile phone, then TNOS will be the finale of the mobile phone conference. In this case, functions such as voice interaction, bullet message and office suite will also have good demonstration effect. Coupled with the unique functions of the hammer mobile phone, TNT OS is likely to become the turning point of the hammer.

A trivial desktop system, as long as it is an accessory function of the mobile phone, is icing on the cake and will become a highlight of the mobile phone; On the contrary, a good mobile phone system, as long as it intends to occupy the desktop, it is overreaching and will become a defect of mobile phones.

This week, I watched Lao Luo's various press conferences again, but I was still a little embarrassed: he is indeed a visionary and thoughtful entrepreneur in mobile phone interaction, and it is unfair to judge people by the success or failure of the enterprise. But his failure is an inevitable sacrifice for the transformation of Android system to some extent. Just like HTC and Samsung.