What is the customer classification of China Merchants Bank?

At present, it is an industry rule for banks to classify customers, because classification can help banks do targeted business. So what is the customer classification of China Merchants Bank? In this regard, please look down.

What is the customer classification of China Merchants Bank?

The classification of China Merchants Bank customers is the system of basic customers, wealth management customers (mid-range customers such as gold cards and sunflower customers) and high-end customers (private banks), so we can enjoy what kind of services when our assets reach what level. Of course, sunflower, sunflower drill and private bank all belong to the high-end customer system of China Merchants Bank, so the services they get are also differentiated and targeted.

Historically, on June 5438+ 10, 2002, China Merchants Bank launched the Golden Sunflower financial service system for middle and high-end customers with assets of more than 500,000, making Golden Sunflower financial service the first financial service brand for high-end customers in China. In August 2007, China Merchants Bank launched a private banking service system for 10 million asset customers to create top-level service quality for private banking customers; In April 2009, China Merchants Bank officially launched the Golden Sunflower Diamond brand, which only serves diamond customers with financial assets exceeding 5 million yuan.

To sum up, this is the customer classification system of China Merchants Bank.