What are the new media?

New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media". \ r \ n \ r \ nWired magazine defines new media as "all-to-all communication" \ r \ n \ r \ Professor Xiong Chengyu of Tsinghua University School of Journalism and Communication: "The emergence and influence of media forms based on computer information processing technology." \ r \ n \ r \ Associate Professor Chen Yongdong in the field of new media of Shanghai Theatre Academy: "New media is media and various application forms relative to traditional media. At present, there are mainly Internet media, handheld media, digital interactive media, vehicle-mounted mobile media, outdoor media, new media art, etc. \ r \ n \ r \ Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication." \ r \ n \ r \ Jiang Nanchun, CEO of Focus Media: "Focus is to distinguish the audience. Focus Media faces a specific audience group, which can be clearly described and defined, and this group happens to be the leading consumer group or heavy consumer group of some goods or brands." \ r \ n \ r \ Peng Hao Yun, Media Manager of Shanghai Lake Media Department: "New media is a media form that displays information content through mobile terminals represented by mobile phones based on wireless communication technology after newspapers, radio, television and the Internet, and its application forms mainly include mobile Internet portal, mobile newspaper, mobile TV, mobile social network, mobile Weibo and electronic reading." \ r \ n \ r \ nWu Zhi, CEO of Sunshine Culture Group: "Compared with the old media, the first feature of the new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers and communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on." \ r \ n \ r \ nWei Wu Hui, vice president and chief operating officer of BlogBus, defines it as: "The audience can participate extensively and deeply in the form of media (mainly through digital mode)." Huang, Communication University of China: The basic elements of new media are three infinity based on network and digital technology, namely, infinite demand, infinite communication and infinite production. -Understanding at the level of social relations. \ r \ n \ r \ What is certain is that "new media" is a variety of media forms based on digital technology and network technology. "New" is fundamentally embodied in technology as well as in form. Some new media are brand new, such as the Internet. There are also some media forms that combine the old and the new after introducing new technologies on the basis of the old media, such as electronic newspapers. \ r \ n \ r \ New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators, and countless communicators can spread to each other at the same time. \ r \ n \ r \ nIn recent two years, with the rapid development of science and technology, new media has attracted more and more attention and become a hot topic. The prosperity of new media in the industry has further strengthened the academic research on it. In 2005, there were dozens of articles on this topic in the core journals of news communication, which analyzed the new media from different angles. \ r \ n \ r \ Scholars have different opinions on the definition of new media, and no conclusion has been reached so far. Some communication journals have "new media" columns, but the research objects of articles are different, such as digital TV, mobile TV, mobile media, IPTV and so on. Some publications also include blogs and podcasts in the new media column. So, what exactly is new media? \ r \ n \ r \ The so-called new media is relative to the traditional media. Professor Xiong Chengyu of Tsinghua University believes that new media is a constantly changing concept. "On the basis of today's network, there are extensions, wireless mobile problems, and other new media forms, all related to computers. This can be said to be new media. " \ r \ n \ r \ Some experts also pointed out: "As long as the basic elements of media are different from traditional media, it can be called new media. Otherwise, it is at most a deformation or improvement on the original basis. " "The current new media should be defined as the media form that appears on the basis of telecommunication network-including the way of using wired and wireless channels." \ r \ n \ r \ Some scholars define new media as "interactive digital composite media".