How to evaluate the current hot hedonic economy?

If I were to add two keywords to 20 16 and 20 17, I would choose "knowledge paying" and "* * * enjoying the economy".

These two things have mushroomed, especially "enjoying the economy", from taxis to Didi, from public bicycles to bicycles, from hotels to Airbnb.

Some people say it's good to enjoy the economy, because we can experience good service and even better experience at lower cost.

When Didi first went online, it was outrageous to call it Didi and deduct subsidies. And * * * enjoys a bicycle, saving the money to buy a bicycle, and one yuan can ride for an hour.

Before reading "What * * * enjoys the economy without telling you" written by Tom Slie, I also stood in the circle of * * * enjoying the economy, and benefited from Didi, * * * enjoying bicycles and Airbnb, and experienced good service.

But after reading "I didn't tell you about * * * enjoying the economy", I have to admit that the viewpoints and examples mentioned in the book do exist in reality, which makes me look at * * * enjoying the economy more objectively.

First of all, Tom Slie once questioned that "* * * enjoys the economy". Because "enjoyment" and "economy" are two contradictory words. To some extent, enjoyment means selfless public welfare, while economy means business transactions and selfishness.

Tom Slie gave the example of Airbnb. Airbnb was originally initiated by three people. They rented some inflatable beds cheaply to provide accommodation for others. To their surprise, they received many emails from applicants.

Then they started a "business" of sharing a house with others. In 20 1 1 year, Airbnb has 50,000 houses, and in 20 12 years, this number has more than doubled. Until 20 15, it had10.2 million apartments, while the largest hotel company in the world had only 700,000 rooms.

But with its development, Airbnb's initial definition of "* * * enjoyment" has been very few. For example, the original intention of Airbnb is to share a room with strangers and live a local life.

But now * * * rooms only account for a negligible part of Airbnb, and most people will choose independent rooms or independent buildings. I have used Airbnb many times, and I choose an independent building, that is, a person owns a house or a house.

Not only that, Airbnb's original "* * * enjoyment" was to let ordinary people rent to strangers when the room was idle, but now most of the landlords appearing on Airbnb are not ordinary people, but professional landlords, and they all have multiple listings.

Coincidentally, I booked rooms on Airbnb so many times, and all the landlords I met were professional landlords. They have many houses, most of which are living well, and Airbnb is just one of their investments.

"What * * * enjoys the economy without telling you" also gives a data: in San Francisco and Berlin, the number of landlords with multiple houses accounts for more than 40% of the total; In London and Los Angeles, they account for 50%; In Barcelona and Rome, most of them are landlords with multiple houses. In Istanbul with 7,000 houses, the proportion of landlords with multiple houses is not less than 80%.

These professional landlords with multiple listings also contributed most of the income to Airbnb. In other words, when you go to Airbnb to book accommodation, you basically book the house of a professional landlord. Real "* * * enjoy" housing, may be left unattended.

So Tom Slie, the author, said that this is no longer * * * enjoying the economy, but has become a commercial activity that is not regulated by many parties.

These economic platforms, whether Airbnb or Uber, are of the same origin. Basically, a group of talented young people got into trouble in their own lives, then built a platform to solve the problem, and then they hoped to turn it into a business. With the help of venture capitalists, they established a successful growing company.

Then you may ask, what does their business have to do with me? I can still enjoy better service at a lower price. In fact, it is.

Take Airbnb for example. If you are a citizen of Paris now, you should not welcome Airbnb very much. Why?

According to the data provided in the book, in Paris, Airbnb has a big market with 40,000 houses. Why are there so many houses? The main reason is that many investors try their best to buy apartments and rent them out through Airbnb to make money. Therefore, there are fewer properties left for ordinary Parisians in the market and the prices are higher.

Then look at a set of data. In the summer of 20 14, 66,320 Airbnb tourists came to stay in the popular Marais district of Paris, and the number of tourists was more than 64,795 residents living here.

Can you also talk about Airbnb's entrepreneurial concept of "living locally"? The number of tourists has surpassed that of local people, and this is the life of tourists. So the answer is obvious. The so-called "enjoying the economy" may crowd out resources that should belong to you.

Secondly, if you suffer in enjoying the services provided by the economy, you will not be able to get the corresponding protection. Airbnb doesn't need to pass fire, sanitation and safety inspections like hotels. Whether your safety can be effectively guaranteed is a question mark here.

Finally, what is the basis for us to judge whether the economic platform is good or bad? The answer is grading. For example, we call Didi, and when drivers take orders, we will subconsciously look at their star ratings. But unfortunately, "What I didn't tell you about enjoying the economy" tells us that this score is not necessarily reliable.

When most of the scores are high, you need to be vigilant, which may be problematic. Why is there such a high evaluation? Because companies will filter evaluation information, they will filter those evaluations that they feel are inappropriate or biased.

So how to judge whether there is deviation and evaluate it, and then choose filtering? The answer is decided by the people in the company. So, the answer is clear. It's like you are a lawyer and a judge, and all the supervision and execution rights are in your hands. What's the point?

As consumers, we may also have reservations when making comments. First, fear of retaliation. After all, I gave a bad review to a treasure, and the other party's revenge is not unheard of. After receiving bad reviews, Didi drivers sent countless abusive text messages to consumers.

Second, we have a "he is not easy" mentality. Subjectively, we think that it is individuals, not companies, who provide services to us, so we think that even if there are some minor problems, we will give a better evaluation on the whole.

Therefore, even if you see an unfiltered evaluation, this evaluation may have moisture. In addition, it is basically evaluation and screening.

As this book says, we have to admit that in these short years, the economic enjoyment has changed from the generosity of "what is mine is yours" to the selfishness of "what is yours is mine".

Even if these companies start their platforms with a sharing attitude at first, gradually, they will use these companies to promote the deregulation of personal wealth and focus on financial interests. Even though they talked about anti-consumerism at the beginning, these expanding economic companies embarked on the road of consumerism just like the companies they subverted.

Naturally, we can't completely deny the changes that the * * * economy has brought to our lives, but we should jump out of the circle in time and look at those things behind the * * * economy. It's good for you and me.

Pay attention to personal growth WeChat official account: Lin Shangshang Management (ID:living4ever)