Selling cars, selling houses and selling themselves, how can these car companies not help themselves?

This year, the sudden epidemic storm swept the world, and the global car companies were sorrowful. Car companies all over the world have done their best to get them out of trouble. What cards have car companies played?

Cyrus

Due to the real estate market in China, when China automobile brands encounter financial problems, housing has become the lifeline of enterprises. The ST Haima announced the sale of Jinniu Road 145, Haikou City, with a total area of 42 17.05 square meters. Considering the current average price of Haikou 1.5 million yuan/square meter, I believe the total price is not low.

However, the plight of hippocampus is not the first time. The loss of hippocampus in 20 17 years was16.37 million yuan, and the loss in 20 18 years was 994 million yuan. By last year, Haima achieved an operating income of 4.69 billion yuan by selling 300 properties, and the net profit attributable to shareholders of listed companies was 85 million yuan, barely turning losses into profits. However, it is this wave of Sao operation, and Haima has also been ridiculed by consumers as a real estate enterprise that is dragging its feet.

How embarrassed is the hippocampus? Let's look at the sales data. The cumulative sales volume of Haima Automobile from June to April was 3,967 vehicles, down 48.73% year-on-year. Although Haima can make a profit by OEM Tucki G3 before 202 1, 12, 3 1, we can also see that Tucki obtained the automobile production qualification by acquiring Yuefudi a few days ago. After the contract expires, Tucki has a hard condition that he will not renew the contract with Haima. Will Haima continue to sell houses then? How many rooms can Haima sell?

Sell production base

Speaking of Lifan, many people may scoff at Lifan's car making, but have you ever wondered how Lifan grew up step by step? Lifan has always been inspirational. In fact, Lifan was founded because the motorcycle market in China was not mature enough at that time. At that time, the absolute price of a Honda motorcycle was as high as 20 thousand yuan, while the domestic Jialing and engineering engines were more than 6 thousand yuan. At this time, the founder of Lifan saw the business opportunity and established Lifan. In the process of growth, Lifan overcame all kinds of difficulties and competitors' blockade, and finally Lifan took an advantage in the motorcycle market and gradually gained a foothold in the market. Lifan's ambition to taste the sweetness has also increased, and Lifan has embarked on the road of transforming the automobile market.

However, at the wrong time, Lifan Motor just started to encounter financial crisis. Compared with motorcycles, building a car is much more difficult in technology and core technology, which also doomed Lifan to be extremely bumpy on the road of building a car. To make matters worse, in 20 16, Lifan was exposed to cheating on new energy vehicles. Through inspection, it was found that 2,395 new energy vehicles of Lifan Co., Ltd. did not meet the subsidy conditions, involving a total of1.1.40 billion yuan from the central financial subsidy fund. In view of the public opinion turmoil at that time, the relevant departments decided to deal with it seriously, not only canceling the relevant subsidies, but also canceling Lifan's 20 16 annual central financial subsidy pre-allocation qualification.

Frustrated Lifan not only missed the outlet of new energy, but also had a far-reaching impact on the company. The financial report was released in June 5438+last year 10. According to the data, the net loss in the first three quarters of 2065438+2009 was 2.633 billion yuan, and the profit decreased by 2064.56%. The financial report in the first half of the same year shows that its current liabilities have reached 654.38+09.283 billion yuan.

In order to solve the dilemma, Lifan transferred its passenger car production base to Chongqing Liangjiang New Area Land Reserve Reconstruction Center at a price of 3.3/kloc-0.50 billion yuan. 2065438+February 2009, Lifan sold 0/00% equity of chongqing lifan Automobile Co., Ltd. to Che Hejia (Li), and obtained a total of 650 million yuan. Lifan automobile, which is transferred by both the production base and the company, may be the dream of building a car from the beginning.

Betray yourself or your family members.

Selling yourself is superficial compared to selling a car base and a brand. Qoros Automobile is a high-end independent brand jointly built by Chery and Israel Automobile Group. Although the first model Qoros 3 received rave reviews at the beginning of listing, the adjustment direction of Qoros 3 did not please the Chinese people, and the sales volume was far less than the evaluation.

The sluggish sales led to the loss of Guanzhi for years. In 2065,438+07,65,438+02, Baoneng Group invested 6.63 billion yuan to acquire 565,438+0% shares of Qoros Auto, becoming the largest shareholder. Today's Guanzhi is no longer the Guanzhi jointly developed by Chery and Israel Group at that time, but more a capital-driven and interest-oriented enterprise.

Look at the latest model of Qoros Auto-Qoros 7. Compared with the original Guanzhi 3, with its strong product strength, it won the reputation of "applauding and not being a seat". Even if it is not a seat, the current Guanzhi 7 has not even appeared. What cards can be reversed in one fell swoop?

Collective salary reduction

Coincidentally, look at France. In order to avoid the complexity of future merger with FCA, PSA said it would avoid using the credit provided by the French government. On April 22nd this year, CEO Carlos Tavares announced that he planned to reduce his fixed salary by 35% this year by reducing his holding of 50,000 shares. In addition, the other three members of the company's management Committee will also receive a pay cut of 25% this year. PSA said that the company's management has given up 335,000 shares with a total value of 4 million euros.

Tea elder brother's words:

These car companies are still struggling to survive, but how many car companies in the third and fourth lines have closed down because of this epidemic? During the epidemic, the global economy declined and the automobile market also declined. For these car companies that can still work hard for their own survival, we should praise them. And those car companies that have fallen because of the epidemic can only pray for a comeback one day, so we are destined to meet again.

However, after talking for so long, a question still lingers in Brother Cha's mind. Seeing the car companies above who were forced to sell their houses in order to continue selling cars, and then looking at Hengchi Automobile, a second venture of Evergrande Group, Cha Ge was puzzled. Selling cars to make money or selling houses to make money?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.