I would like to ask, how do Internet companies use SMS to promote innovation?

The purpose of Internet companies' innovation is to guide users to buy products or download apps through promotion. However, due to different purposes, enterprises need to analyze the attributes of target member groups when sending mass SMS notifications after planning marketing activities, distinguish between quasi-members and intended members more accurately, attract new users, and then edit SMS copy in a targeted manner!

The specific application is mainly manifested in the following aspects:

1. Generate new potential customers.

SMS can be used to capture information of potential customers and contacts and merge new information with existing contact lists.

Step 2 send a reminder

Sending appointment reminders via SMS is very useful. You can also use SMS to remind meetings, seminars and other scheduled activities.

3. Inform relevant personnel of relevant details.

SMS provides instant information about early closing, late opening, bad weather, emergency or other useful information, which can save your contact time and trouble.

Step 4 collect feedback

Encourage sending text messages to your business, and customers can provide on-site feedback about your business, products or services. You can respond quickly, and communicating back and forth will help build relationships and brand loyalty, and prove that you are at the top of the communication game.

5. Collect opinions and opinions

Specially set up SMS voting and voting functions, which can attract the audience and collect relevant information at the same time.

6, as a substitute for email

Long messages can also be used as text, especially if it allows customers to benefit from a quick understanding of basic information. Most short messages are read, not every email is opened.

7. Easy to submit

Whether you request photos, videos, competitions and gifts, SMS can make it easy for your customers to access the file submission process immediately. You can also choose to capture additional information during this process.

8. Promote special commodities, new stocks and seasonal commodities.

Whether you want to send a quick reminder of weekend sales, share a special coupon or offer, or display a new product line, SMS can be fast, concise and efficient.