How to promote the official WeChat account?

How to promote the official WeChat account can refer to the following ten points:

I. Publicity of off-site content

1. Register a self-media account.

Go to some self-media platform registered accounts with large traffic to post articles, such as today's headlines, 1 information, Sohu from the media, Baidu Baijia, blogs and so on. , keep the article updated, and add the promotion information of WeChat official account to the article.

Step 2 post in the forum

Second, the industry website submission

You can also contribute to the websites of some vertical industry media, such as titanium media, tiger sniffing, 36Kr and so on. If these vertical industry media contribute, many websites will reprint your articles, so that brands and micro-signals can get higher exposure.

Third, WeChat group red envelope promotion

Since the appearance of WeChat red envelopes, many people have started to use WeChat red envelopes for marketing. Similarly, this can also be used to promote micro-signals.

After some WeChat groups are familiar with it, you can make a red envelope promotion of WeChat. Send a red envelope in the WeChat group and let the group friends help forward your official WeChat account articles to the circle of friends, thus increasing the spread of the official WeChat account.

Fourth, QQ group users mining.

The keyword search in qq group can better find the potential user groups with accurate attributes by combining the industry attributes of the enterprise itself. At the same time, the opening of qq account and WeChat has greatly increased the convenience of user transformation. You can import Qq users in batches through qq email and friend invitation. Through small-scale experiments, it is proved that it has certain feasibility and return rate.

Verb (abbreviation of verb) video promotion

If you can make videos, you can also plan to make some funny videos and upload them to video websites such as Youku, Tudou and iQiyi. Remember to add your own micro-signal QR code to the video for attention.

For example, network celebrities papi sauce and fellow uncles all promoted their short videos on Weibo, and also promoted their micro-signals and posted QR code pictures at the end of the videos.

Sixth, recommend it with WeChat trumpet.

In the case of no money and resources in the early stage, you can register WeChat trumpet to go to the WeChat group and QQ group where the target population is concentrated, interact with users, add more accurate friends, and then slowly recommend your corporate micro-signal to them, and turn these WeChat friends into micro-signal users.

Seven. Promotion based on LBS

This is also the simplest method, that is: personalized signature. Set the induced personality signature. Then check the people nearby, and you can be seen by others. If your signature attracts others, you may get attention. Bian Xiao is not talking about theory. Someone has tried. Less than an hour after the beginning, it attracted about 120 people. All I do is set a personalized signature, and then occasionally check the people nearby.

Eight, enterprise advertising resources and marketing resources

Through leaflets, posters, product packaging, business cards and other forms, WeChat official account QR code can be well displayed and disseminated. Especially for enterprises and businesses with offline stores, it can attract users to realize repeated purchases. Through customer care and service for public accounts, special promotion and other forms, users will become loyal users.

Nine. Activity promotion

Do some activities and share them through the official WeChat account. Doing WeChat activities can be said to be a very good way to promote it. Activities can be big turntable, scratch card, click on the lottery, etc.

X.H5 promotion

Design an H5 that conforms to the positioning of WeChat official account, and promote micro-signals. Those with skills can do it themselves, and those without skills can be handed over to third-party companies for production.