Online enrollment and drainage promotion method

The answer to the online enrollment and drainage promotion method is as follows:

First, online enrollment.

1, public comment on enrollment.

As an important traffic source of parent-child and teaching and training industry, Volkswagen Meituan platform has always been a battleground for military strategists in the same industry. It is an important way for customers from other channels to seek third-party evidence, which can not only bring traffic to the campus, but also endorse the campus. However, if the organization fails to better display the brand, campus image and information, it will not only waste traffic, but also make wedding dresses for peers.

2, WeChat friends circle enrollment.

It is a good choice for institutions to do brand promotion, enrollment promotion and friends circle advertising. Institutions can call on employees and parents of old students to help forward enrollment information, or they can cooperate with third-party companies to deliver it accurately. Generally speaking, customers who are active and confident through WeChat advertising have a very high conversion rate.

3. wechat community enrollment.

At present, it is more common to gather potential customers together through a WeChat group, and at the same time generate interactive emotional connection (interactive marketing), and transform the members of the group into institutional students through various marketing means. However, the establishment and operation of the community need to be well planned, otherwise it is easy to turn a group into a dead group.

4. Sign up from the media.

For example, Tik Tok, Today's Headline, WeChat official account, Zhihu and so on. Many organizations use live broadcast in Tik Tok for publicity, and they can also answer parenting questions, teaching questions and create content. In today's headlines, Zhihu and other platforms, to brush the brand exposure.

Second, offline enrollment.

1, push enrollment.

Distribute leaflets and benefits in surrounding schools, communities and other areas with dense target customers. In advance, we should pay attention to investigating the time when people are relatively concentrated in various places, select some small gifts that children will like, and guide parents to leave information and gain benefits.

2. Cross-industry cooperative enrollment.

The cooperation between training institutions and other businesses also plays a vital role in enrollment promotion, such as the acquisition of resources, the way of brand promotion and the way of saving costs. We can integrate resources through various ways and means of cooperation, so as to achieve the overall enrollment goal of the campus.

Cross-industry cooperative enrollment is divided into many sections, such as: activities, lists, sponsorship, venues, key customer employees, publicity and so on. Institutions can cooperate in various ways to promote publicity and drain it to the campus.

3. Rent a place underground.

The common ones are the gate, the entrance position of the community, the elevator position, the entrance and exit of the parking lot, the express box, the advertisement of the bus station, the advertisement of the bus line, the advertisement of the subway station, etc. Advertising space like this is generally contracted to a media company, which is responsible for it. You can find resources by contacting the local media.