How to get closer to customers

How to get close to customers

How to get close to customers? In the current society, if you can handle all kinds of relationships harmoniously, to a certain extent, you will be invincible, and even it is not a problem to call for rain and spread beans to become soldiers. Then, let's share how to get close to customers. 1

Salespeople's methods to maintain customers' feelings. 1. Don't blame many people for being polite.

Gifts can also be gifts, which all come down to gifts. For customers, basic etiquette and communication are necessary, such as greeting customers on holidays, phone calls and text messages, and offering condolences on birthdays and special occasions. This is the minimum.

as long as these things can be done, you can't guarantee how good your customers are, but you can only ensure that your customers can't pick out your faults and you have nothing rude. In a word, this can basically maintain the guest's feelings and ensure that you have no mistakes.

gifts, too, don't cost much, but with good intentions, sending goose feathers thousands of miles away is just to warm one's heart. Especially for uncooperative customers, it is even more valuable to put aside utilitarianism and give greetings and gifts persistently. If customers have no demand, they will think of you first.

Mr. Peng and his wife from 36-degree media are well-known in the industry. Every holiday, they always receive their greetings and souvenirs, or auspicious ornaments, or zongzi tea. They never want to return, but they are indispensable. There is no one in the industry who does not feel their warmth.

it cannot be said that good customer sentiment is a magic weapon for its success. From the boss down to the employees, the company treats people and things with a strong human touch, and the relationship between customers and customers has always been very harmonious, so that old customers can cooperate with the company for a long time.

Salespeople's ways to maintain customers' feelings. Second, they will be kind.

"People respect me one foot and I respect others one foot", which is a common principle of interpersonal communication in China. No one wants to owe human feelings. If they owe them, they must pay them back. The only way to make customers owe you a favor and repay you is to sell goods to you desperately.

There are many small brands with little fame and outstanding quality, but some dealers have never given up, that is, the brand chamber of commerce will do favors and make the dealers embarrassed to give up.

There are many professional managers who start businesses and are poor, but there are many loyal old customers who buy his account and contribute money to help him do business, which is also the credit of human feelings.

Let customers always feel indebted to you, and consider how to repay you everywhere. Why worry that your brand is not valued and its sales are not good? Will do human feelings, there are great skills.

on the one hand, you should be able to speak, and customers like to listen to what you say, and think of customers everywhere.

you don't have to curry favor with customers, but at least customers don't hate you, so there will be opportunities for cooperation. As the saying goes, a good word is warm in three winters, and a bad word is bitterly cold. Saying what customers like is the cheapest investment in maintaining customer sentiment, so why not do it well?

On the other hand, to let customers know the efforts and support you have made for him or your company, everyone likes to be valued by others and treated well alone. For example, the proportion of materials is 2%. If you win 25% for your customers, will your customers still scold you?

ordinary people will tell customers that our matching ratio is 25%, and smart salespeople will say that we helped you get 25%, the same distribution ratio, so customers must be grateful for the latter. Of course, this should not be too artificial, it is best to be natural, otherwise it will be counterproductive.

methods for salespeople to maintain customers' feelings III. Paying attention to promises and keeping promises

Paying little attention to promises is bound to be discredited. What customers hate most is that they can't do it and are fooled. Many salespeople often give customers a lot of promises in order to please them and achieve their goals, but they don't want to admit it afterwards and don't implement it. In the end, I don't know how many people turn against them.

So, don't promise anything easily, so that customers will trust you more and more. On the surface, they may have a bad relationship with you, or even complain, but they will recognize it from the heart. After all, their cooperation with you is practical.

I had a colleague who was a sales expert. When asked how he gained the trust of customers, he said that he basically refused customers. Because customers' requirements are basically against the company's policies and principles, refusing customers shows the seriousness of the company's policies. On the other hand, he also actively tries to solve problems for customers, thus gaining customers' goodwill and trust and promoting sales. How to bond with customers 2

communicate with customers for the first time in sales

1. Conversation process.

when you meet for the first time, you need to grasp the flow and rhythm of the conversation. Sales should be a pleasant chat, it is also a technology, and it is a combination of actions based on customer psychology and customer purchase decision-making process. Sales has its inherent laws and can be learned. The study found that successful sales are often similar!

2. establish a relationship.

when you meet for the first time, you should pay attention to creating a good first impression (establishing a relationship with customers). If there is no relationship, there will be no sales. The internationally renowned copyright course "Action Sales" holds that to sign an order of $5,, a relationship worth $5, must be established first. What is a relationship? The core of the relationship is trust and interest! Salespeople should pay attention to establishing and sublimating the relationship with customers in every visit

After all, no one wants to talk about business with people who are unfamiliar, who look uncomfortable, who are not punctual and trustworthy, unprofessional, untrustworthy and uninterested! ! ! The way to build relationships is to use some interpersonal skills, such as: positive attitude (smile/sunshine/humor); Sincere praise; Customer-centered; Address appropriately; Show interest or talk about topics of mutual interest; Listen ...

3. Pay attention to questions.

In particular, it should be reminded that if it is complex sales (such as B2B), the focus of the first meeting should be to establish relationships and ask in-depth questions (listen to customers), and learn about customers' "needs, budgets, schedules, suppliers (competitors) contacted, decision-makers and decision-making processes" through questions ... Never talk about the company and products at the first meeting like non-professional salespeople.

When you meet for the first time, you should spend 7% of your time and energy on building relationships with customers and asking questions (especially asking questions to care about customers' needs). As for the exhibition, you only need to skim through it (you can talk about your company, products/solutions in detail in future exhibition visits).

Ways to find customers in sales

Common ways to find customers include exhibition directory, chamber of commerce directory, association directory, newspapers and magazines, outdoor billboards, industry websites, industry forums, search engines, leaflets, customer introductions, friend introductions and so on.

1. Check the company contract to see which industries are the top three in your product sales. Then you first develop customers in these three industries.

2. After selecting three industries, you will circle the 1 most likely customers, and then focus on them during this time. Delineating 1 customers is based on their own analysis and after making 1 customer calls, they are selected.

3. You focus on tackling 1 customers, because your energy is limited, and the way of gaining customers with extensive cultivation and low income is not suitable for the probation period assessment. This is one of them. The second is to save yourself. What should you do if the probation period ends and 1 key customers don't bill? It's easy, after all, you have spent a lot of effort to understand the basic situation of these companies, and you tell stories to your boss.

4. With the help of the boss, help you complete the sales. The customer has made a little progress, please ask the boss to meet the customer and speed up the promotion. There are too many benefits. At least ask the boss to know what you are doing as a whole, and let the customers praise your diligence (because you say that the company is loosely managed, which means that you are herding sheep to sales and looking at the performance at the end of the month). How to get closer to customers 3

Ways for salespeople to get closer to customers 1. Talk more about "we" and talk less about "me"

Salespeople will give each other a psychological hint when they say "we": salespeople and customers are.

ways for salespeople to get closer to customers. 2. Write down customers' requirements in time

. Carry a notebook with you, and write down the time and place and the name and title of the customer during the visit; Write down customer needs; Promise the customer what to do; Time of next visit; When the salesman listens to the customer while taking notes devoutly, a feeling of being respected also arises in the customer's mind, and the following sales work may be smoother.

ways for salespeople to get closer to their customers. Third, keep the same conversation style.

In the long run, it is difficult for articulate salespeople to maintain excellent performance, and their ideas are quick and eloquent, and their speech is as fast as shooting a machine gun regardless of the object, which is easy to arouse customers' disgust. And those salespeople who are good at asking and listening, and who adjust their speaking speed and style with different customers, will become excellent salespeople.

Ways for salespeople to get closer to customers Fourth, the clothes of salespeople

are only a little better than customers. A salesman's suit and briefcase can reflect the company's image, but sometimes it depends on the person being visited. Too much difference in dress between the two sides will make the other side uncomfortable, which will invisibly open the distance between the two sides.

If building materials salesmen often visit designers and construction management personnel of general contractors, the former of course needs shirts and ties to show your professional image; It is not appropriate for the latter to wear the same clothes, because the environment of the construction site is limited, and it is impossible for the staff to pay attention to the clothes. If you wear too good clothes to run to the construction site, don't say that it may be difficult to even find a place to sit in the office when talking to customers. Experts say: The best dressing plan is to dress "a little better" than customers, which can not only show respect for customers, but also not open the distance between the two sides.

ways for salespeople to get closer to customers 5. Never put the phone down later than customers

Many salespeople hang up before the other party hangs up, especially when talking to familiar customers on the phone. Always putting down the phone later than the customer shows respect for the customer.

ways for salespeople to get closer to customers. 6. Don't answer the phone when talking with customers.

Answering the phone when talking with customers, despite the permission of customers in advance, customers feel: "It seems that the person on the phone is more important than me, why did he talk for so long?" Therefore, the salesman never answers the phone during the first visit or important visit. Call back after the meeting.