Xiaomi Mi Chat stopped service on February 19. What is the reason for stopping?

The famous poet Temes once said? Sea breeze has no feelings. It just took some bugs and left others. The sea breeze is blowing, who is the survivor? ?

In today's fierce Internet market, a true portrayal of the law of the jungle is staged every day. In Ran Ran, some enterprises have declined, while others are on the rise.

Recently, Xiaomi Michao announced that it will stop service on February 19.

It is reported that on February 2, 20021year 12, Mi Chat will stop account registration and message sending and receiving; February, 20265438 19 12, stop the login of Mi Chat and shut down the server. At that time and beyond, Mi Chat will not be able to log in.

At the beginning of Xiaomi's establishment, Xiaomi mobile phone, Mi Chat and MIUI system were all regarded as Xiaomi's by Lei Jun? Triathlon? .

The launch of Mi Chat was even earlier than WeChat, and it quickly accumulated a large number of users in the early days.

Lei Jun once said that he and Tencent were betting on the time difference. If Tencent didn't respond until a year later, the winning rate of Mi Chat was 50%. If Tencent responds in two or three months, Mi Chat may die 100%.

Not long after Michao was launched, Tencent launched WeChat, which rose rapidly with the advantage of QQ users. Today, Mi Chat has gradually declined.

The reason why Xiaomi Mi Chat stopped serving is because the competition in the Internet market is becoming increasingly fierce, and it is difficult for Mi Chat to seize the mobile communication market.

In fact, the closure of Mi Chat is not sudden. As early as two years ago, Mi Chat may have been closed, but Xiaomi did not give up completely, but released a new Mi Chat in June 2065438+2008.

The brand-new Mi Chat not only optimizes the chat interaction, but also expands the broadcast content and interesting games. Xiaomi's strong behavior is rice chat? Extend life? Two years later, I didn't expect to fail. ?

In addition, the advantages of WeChat are becoming more and more obvious, and? Buddhism? Compared with Mi Chat, WeChat is still running forward.

In Q3 of 20 18, WeChat and its monthly active accounts reached 10825 million. Two years later, the monthly active accounts of WeChat and WeChat still increased by127.5 million. Facing the advantages of WeChat, Buddhism? It is difficult to make achievements in the IM market.

But for Xiaomi, smartphones, AIoT and consumer products account for the bulk of Xiaomi's revenue, which is the bulk. Internet service revenue only accounts for a small part, and Mi Chat is just one of the products.