How to obtain customer information resources for beauty salons and daily chemical stores

1. Background analysis: Whenever holidays come, beauty salons also usher in the best time for promotions. Each beauty salon will not lose a good sales opportunity. Each major beauty salon shows its capabilities and wants to take a piece of the cake. However, nowadays, the promotion methods of beauty salons are becoming more and more similar. How to plan the activities of beauty salons? 2. The core theme of the activity: Beauty is not born, beauty requires action; beauty is not empty words, beauty needs to be witnessed. 3. Purpose and significance: Reshape the image of the beauty industry through promotional activities, expand the influence and credibility of merchants, and improve the external image of beauty salons. Merchants can promote their products in activities, gain potential consumer groups, and expand their popularity. Participation and fun are unified to show beautiful life. Learn beauty skills and common sense, and have a clear understanding of the beauty you need. Let us have a higher level of understanding of beauty and sublimate perceptual beauty to a certain height of rational beauty. Beauty is not limited to the beauty of the appearance, but pays more attention to the beauty of the soul. Successful things popularize beauty knowledge and make beauty deeply rooted in the hearts of the people. Eliminate beauty misunderstandings and switch from pleasing others to being kind to yourself. Advocate an elegant life, make going to beauty salons a fashion, and improve women's life taste. Promote new services and increase sales. 4. Event time: Start planning and preparation one month in advance. 5. Service scope: The service targets are women over 16 years old. 6. Advertising strategy Brand building and marketing promotion are combined with equal intensity. Integrate various resources to form an integrated force. Brand building responds to market needs and forms a powerful system project. Advertising must be targeted to prevent dispersion of power. The advertising content should highlight "differentiation", that is, it should highlight the beauty salon's professional leadership in a certain field and distinguish it from other beauty salons. The advertising style should be grand, romantic, and shocking. 7. Media selection: newspaper soft articles, hard advertisements, TV commercials, outdoor advertising (including outdoor billboards, light boxes, temporary outdoor advertising), beauty salon front door posters, community promotion network 8. Promotion plan, brand building, newspaper advertising: Outdoor advertising: launch large-scale advertising in the city center Advertising signs, and bus stop advertising. Outdoor advertising can quickly establish the brand image of a beauty salon. Beauty salon posters: Image posters advertising in front of the beauty salon, such as arch bridges and flower columns. Elevator advertising: Office workers in high-end business buildings generally belong to the middle-to-high-end income class. Elevator advertisements should be placed in the elevators of the building (strive to have simple text, exquisite workmanship, and impactful images to attract the attention of elevator users immediately. , and can leave a deep impression for a long time) Industry publication advertising: such as beauty magazines. Use online promotion, websites, forums, emails... Marketing activities should be carried out simultaneously with brand image building. The primary target group of the marketing campaign is women over the age of 16, so that all citizens of Shenyang know that for beauty treatments, go to Xueya. 9. Activity methods In the formulation of the beauty salon’s National Day activity plan, promotional methods such as discounts, discounts, special offers, gift promotions, membership promotions, and free trials have become increasingly popular. For beauty salon Eleven promotions, it is crucial to choose a promotion method that suits your beauty salon. There are roughly three categories of beauty salon promotion methods: one is price discounts and discounts, which are usually reflected in membership-based beauty salons. Many beauty salons implement price discounts through a points system. The second is to give care and gifts, which are often associated with holiday promotions. For example, during the National Day, many beauty salons will give away some small gifts. The third is theme promotion. Some high-end beauty salons will hold some salons and open some beauty courses. This kind of promotion is generally more suitable for larger beauty salons.

So how can beauty salons choose promotional methods? The following are various promotional methods collected. The beauty salon Eleven activities are now used as examples for reference only: Beauty salon Eleven activities: consumption points, gifts, promotions, consumption points are A method used by beauty salons to give back to old customers is to allow old customers to receive some gifts from the beauty salon after spending a certain amount of money to encourage customers to continue spending and bring them a kind of spiritual comfort. How to use: The beauty salon first sets a certain number of points. Customers who reach a certain amount of points will get certain points, and then they can get products, gifts, treatments, etc. from the beauty salon, and can also participate in other preferential activities. Special reminder: The amount is not necessarily too high, you can make small rebates or large rebates. Occasion docking: suitable for all kinds of beauty salons. Beauty Salon Eleven Activities: Prize Promotion After a customer purchases a certain product or a product at a certain price, the beauty salon can use a promotional method to encourage customers to consume. How to use: Beauty salons can give away some small gifts such as eyebrow pencils, silk scarves, handicrafts, etc. to customers; they can also conduct lottery promotions, such as setting up lottery activities for a certain period of time in the store. The final amount will be used to encourage consumption through prize draws. Special reminder: The difficulty of this promotion method is how to choose attractive and low-cost prizes. Occasion docking: suitable for all kinds of beauty salons. Beauty Salon Eleven Activities: Membership Promotion Membership promotion is a marketing model that attracts and cultivates loyal consumer groups in the form of a club and gradually establishes a customer database, thereby bringing long-term and stable income to the beauty salon. Usage method: There are two forms of membership: one is to sell membership cards, and customers can become long-term members of the beauty salon after paying a certain membership fee, and fully enjoy various membership benefits and services; the other is to give away membership cards, and customers After spending a certain amount within a certain period, you can be gifted a membership card and obtain membership status. Occasion docking: Membership cards are generally suitable for beauty salons with a certain operating strength and scale. They are generally suitable for large and medium-sized brand chain franchise stores, beauty lifestyle stores, beauty concept stores or flagship stores. Beauty Salon 11th Activities: "Mobile SMS" Warm Promotion "SMS" can be said to be very popular now. It has rapidly soared from an interpersonal communication tool to a marketing upstart. Merchants are interested in the large SMS coverage, high message acceptance rate and strong emotional color. , low cost, simple implementation and other characteristics. In current business activities, text messages are widely used to communicate with customers, make appointments, send promotional information, etc. It is understood that people still recognize text message promotions, especially when they see very formal, can bring them discounts, and friendly text about promotional activities, they feel good. In addition, the number of text messages for promotional text is small and there are few merchants. As the saying goes, "rare things are more valuable", so the content of promotional activities is deeply remembered. Usage method: The beauty salon compiles the promotional information into SMS content and sends it to regular customers through SMS. Of course, don’t forget the National Day blessings. Special reminder: The content of the text message must be well grasped, concise, clear and focused. Occasion docking: suitable for all kinds of beauty salons. Beauty Salon Eleven Activities: Curve Promotion "Promotion Package" This promotion method is usually launched by chain beauty institutions. The head office first integrates a "promotional set", which usually includes cleanser, massage cream, facial mask, toner, cream and other products necessary for basic care in a beauty salon. The size of a single product is generally around 100 grams, and the price of the whole set is relatively cheap. Then the head office sends a large number of marketing personnel to other chain networks, and through channels such as contacting companies with more female employees, promotes the brand to potential customers who have never used the brand, including company and brand introduction, product and technical service features, and promotional package selling points. The situation of local franchise stores, etc. Since promotional sets are generally cheaper than similar products in the daily chemical line, and you can also enjoy professional beauty services, this is actually a curved promotion method. The ultimate goal is of course to successfully attract customers and increase sales. Usage method: During the National Day, many enterprises and units will issue employee benefits. You can achieve the purpose of cooperation by contacting these enterprises. It doesn't matter whether it's a product or service voucher. People nowadays are paying more and more attention to face. This approach will be more innovative, more fashionable and healthier than distributing some livelihood materials. Special reminder: It is best to understand the age structure and gender of the company's employees before contacting them, and then formulate promotional content based on the actual situation.

Occasion docking: Beauty salons with certain operating power and scale are generally suitable for large and medium-sized brand chain franchise stores, beauty lifestyle stores, beauty concept stores or flagship stores. Beauty salon's National Day activity: "Napkin bags" to promote beauty. Printing brand information on napkin bags for promotion is a method commonly used by many industries, especially the catering industry, and is no longer new. But if promotions are printed on it, instead of the traditional promotional cards often issued by beauty salons, it will be very effective in publicity. Napkin bags are simple to make, low cost, and not as complicated as imagined. Even small and medium-sized beauty salons can operate them. According to some beauty salons that have adopted this promotional method, the "napkin bag" promotion has a very good return rate. Usage method: The main task is to contact the printing company to print the outer packaging. As for the printing content, you can make it according to the needs of your own beauty salon. Special reminder: The choice of paper should not be arbitrary, it should be in line with the positioning of your own beauty salon. Occasion docking: suitable for all kinds of beauty salons. The purpose of beauty salon promotions is to increase turnover. Therefore, for beauty salons, any means that can promote turnover is a good promotional means. Therefore, promotion is not limited to a certain form, and beauty salon merchants can also use combination promotion methods. For example, some beauty salons usually carry out discount promotions, give away gifts, and hold related theme activities. The National Day is a good opportunity for beauty salons to promote sales. In order to do a good job in beauty salons’ National Day promotions, beauty salons must determine appropriate gifts and services based on their actual situation. Consumers choose beauty salon items in a targeted manner, so the beauty items presented as gifts should also be targeted, otherwise, the promotion will lose its meaning. 10. Budget (omitted) 11. Things to note before the overall event: 1. In-store: product display stand, small balloons, promotion plan postings, beauty cards, hanging flags and customer file cards. 2. The layout outside the store (banners, big balloons, display boards, roll-ups) 3. Promotional plans, preferential policies 4. Product training: the team leader is responsible for training 5. Personnel matching: arrange cashiers and warehouse management , Delivery 6. Invitation letter distribution: number, area, person, quantity (appropriate rewards can be given) 7. Mentality adjustment: the beauty salon holds a pre-event meeting, makes requirements, and is familiar with the entire meeting process 12. Attention in the overall activity Matters: 1. How to arrange (division of labor among participants) 2. Requirements for beauticians (refer to beauty salon management regulations) 3. Requirements: everyone should perform their duties, obey the arrangements, and assign responsibility to each person 4. Enter the state, cooperation of personnel 13. Overall Things to note during the activity: Summarize the activity and praise advanced individuals. Source: