How to improve the conversion rate of marketing SMS and let SMS replace it?

1. Some enterprises will classify users in advance when sending short messages in groups, classify users into different types according to the user data collected in the past, and then customize different solutions according to different types of users during promotion. However, some enterprises do not subdivide when sending short messages in groups, and directly send the content to users in groups. But why do some enterprises classify users and the promotion effect is still not good? One of the biggest problems is the inaccurate classification of users. Only when enterprises classify users more accurately will the promotion effect be better!

2. It is also important for enterprises to choose the right time when pushing SMS. If the enterprise randomly selects a time when pushing short messages, and fails to notice whether the user is resting or working during this time period, and fails to consider whether this time period is suitable for promotion, it will inevitably affect the promotion effect of the enterprise. Therefore, when sending short messages in groups, enterprises must consider the sending time of short messages, reduce sending during users' work, and send more during users' rest time. Only at this time, users will have more time to know the details of the activity and participate in the activity.

3. The content of short messages written by enterprises is unattractive, which will also affect the conversion rate of mass short messages promotion. This requires enterprises to pay attention when writing short messages, the theme of short messages must be very clear, and the content of short messages needs to be very attractive to attract users to click and view, so as to achieve better transformation.

4. The transformation of mass SMS is good, and it is also related to the platform chosen by the enterprise. Some enterprises will take price as the selection standard when choosing platforms, while others will attract users through low prices. Enterprises must be cautious after cooperating with such platforms. Such platforms often balance the price difference by deducting fees and other behaviors, which will cause certain losses to the promotion of enterprises. Therefore, when choosing a platform, enterprises should still regard the channel quality of the platform as an important standard.