IBM's slogan?

He who knows others is wise, and he who knows himself is wise. The familiarity with an enterprise depends on its business philosophy and long-standing corporate culture, as well as its business model and products.

For one hundred years, IBM has always adhered to the goal of "making the world better" and the belief of "thinking", focusing on "change" and "innovation".

"Thinking" is the shortest advertising language of IBM in a hundred years. Among all the slogans of IBM, the five-letter "thinking" is also the most important slogan. Although it has experienced a hundred years of wind and rain, the idea of THINK is still deeply rooted in people's hearts.

1911February, Mr. Thomas Watson, the president of IBM who was in charge of IBM's advertising and sales department at that time, said at the sales meeting, "The problem that each of us faces is that thinking is not enough, thinking is the driving force for progress, and' lack of thinking' will cause millions of dollars in losses to the world." Then, he wrote the word "T-H-I-N-K" with blue crayons, which became the most inspiring slogan with only one word. Later, this slogan spread in all departments of the national cashier company. Later, it was also adopted by C-T-R, the predecessor of IBM, and eventually became the slogan of IBM.