What is new media?

What is new media?

New media is divided into broad and narrow senses. There is nothing to say in the broad sense. What most people are discussing now, and what this question asks, is in a narrow sense. The narrow definition of new media is self-media.

The essence of new media is that everyone can be a producer and everyone is a communicator.

Analyze all new media platforms to see if they all meet this point. Like Zhihu, under the theme, everyone can answer questions (produce) and like (Zhihu likes are equivalent to forwarding and spreading), which is new media. And like Zhihu Daily, if it can only be presented after editorial selection, it is not a new media.

Traditional media are similar to newspapers, television, magazines, radio stations, etc. Most producers are relatively professional people, such as editors, producers, anchors, etc. The role of the general public is just that of consumers. For example, in a book, the author or editor plays the role of producer, and the publishing house and bookstore play the role of disseminator. And if you buy this book, you can only be regarded as a consumer.

After the emergence of new media. Everyone can play the role of a producer, and every individual can express his or her own voice through various new media platforms, such as Zhihu, Weibo, Toutiao, etc. This is the producer. When you read this article and feel that it is well written, like it and forward it to your own circle of votes or Weibo, you are actually a communicator.

The significance of new media is that everyone has a voice and everyone has the right to vote on content

Traditional media pays more attention to channels, such as an advertisement in a newspaper Or it's a subway billboard. No matter how boring the content is, it's impossible not to accept it. You have to accept it passively. As for new media, they must pay more attention to content. For example, even if it is an advertisement, even a big V will not directly put a hard advertisement on the headline of his official account. For example, Mi Meng, such as Xue Zhiqian, such as the genius red panda, such as Hu Xinshu. If you look at their advertisements, you will know. If you use hard and broad thinking to create new media, you will definitely die.

All the voting rights you have are likes and reposts. For example, on the Zhihu platform, after you like the answer, the answer will appear on your fans’ timeline. If you feel that the answer is not what the question was asked, You can even click Disagree or Not Helpful. This means that everyone has the right to vote.

What is new media? What does new media include?

New media is a media form that appears under a new technological support system, such as digital magazines, digital newspapers, digital radio, mobile text messages, mobile TV, the Internet, desktop windows, digital TV, digital movies, touch media wait.

Compared with the four traditional media: newspapers, outdoor, radio and television, new media is vividly called the "fifth media". The definition of new media by the American "Wired" magazine: "Communication by everyone to everyone."

Professor Xiong Chengyu, School of Journalism and Communication, Tsinghua University: "The emergence and influence based on computer information processing technology "New Media Industry Alliance Secretary-General Wang Bin: "New media is an innovative media based on digital information technology and characterized by interactive communication."

Jiang Nanchun, CEO of Focus Media. : "Focus means distinguishing the audience. Focus media is to face a specific audience group, and this group can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of certain products or brands." Sunshine Wu Zheng, CEO of Culture Group: "Compared with old media, the first characteristic of new media is its dissolving power - dissolving the boundaries between traditional media (television, radio, newspapers, communications) and dissolving the boundaries between countries. , boundaries between communities, industries, dissolving the boundaries between information senders and receivers, etc."

BlogBus Vice President and Chief Operating Officer Wei Wuhui's definition: "The audience can. A media form with extensive and deep participation (mainly through digital mode).” Huang Shengmin, Communication University of China: The basic elements of new media are three infinities based on the network and digital technology, namely unlimited demand, unlimited transmission and unlimited production.

——Understanding of social relations. What is certain is that "new media" is a variety of media forms based on digital technology and network technology.

"New" is most fundamentally reflected in technology, and it is also reflected in form. Some new media are brand new, better than the Internet; while some are based on the introduction of new technologies on the basis of old media. Combined media formats, such as electronic newspapers. New media is media that can provide personalized content to the public at the same time. It is a media in which communicators and receivers merge into equal communicators, and countless communicators can conduct personalized communication with each other at the same time.

In the past two years, with the rapid development of technology, new media has attracted more and more attention and has become a hot topic of discussion.

What is new media?

New media is a media form that appears under a new technological support system, such as digital magazines, digital newspapers, digital radio, mobile text messages, mobile TV, the Internet, desktop windows, digital TV, digital movies, touch media wait.

Compared with the four traditional media: newspapers, outdoor, radio and television, new media is vividly called the "fifth media". Scholars have different opinions on the definition of new media, and there is no conclusion yet.

Some communication journals have a "new media" column, but the research objects of the articles published are also different, including digital TV, mobile TV, mobile media, IPTV, etc., and some publications Blogs, podcasts, etc. are also included in the new media column. So, what exactly is new media? The so-called new media is relative to traditional media. Professor Xiong Chengyu of Tsinghua University believes that new media is an ever-changing concept.

"On the basis of today's network, there are extensions, wireless mobile issues, and the emergence of other new media forms related to computers. These can all be said to be new media."

Some experts also pointed out: "As long as the basic elements of the media are different from traditional media, it can be called new media. Otherwise, at most it will be a deformation or improvement based on the original basis."< /p>

"The current new media should be defined as media forms that appear on the basis of telecommunications networks - including the use of wired and wireless channels." Some scholars define new media as "interactive digital composite media" .

Compared with traditional media, new media naturally has its own characteristics. In this regard, Wu Zheng believes: "Compared with old media, the first characteristic of new media is its dissolving power - dissolving the boundaries between traditional media (television, radio, newspapers, communications), dissolving the boundaries between countries, and Boundaries between communities and industries, dissolving the boundaries between information senders and receivers, etc.”

Zhou Jin pointed out that new media can truly establish a connection with the audience. At the same time, it is also interactive and cross-time and space. At the same time, new media has brought many new concepts and models to the media industry, such as the increasing professionalization of programs and the shift from the seller's market to the buyer's market.

Guo Weihua believes: "The biggest difference between new media and traditional media is the change in communication status: from one-to-multipoint to multi-point to multi-point." "Analyzed from the perspective of communication science, new media communication has four characteristics - everyone can engage in mass communication; 'information' has nothing to do with 'meaning'; the audience's initiative is greatly enhanced; mass communication is 'niche' ".

Some researchers put forward from another perspective: "New media publishes information at almost zero cost, and it is free for a large audience. This poses a challenge to the production cost of news products of traditional media." Zhang Yuqiang also said, "London "Bombing Case" proposed the multimedia integration trend of new media for individual cases.

"Citizen William Dutton took photos on his mobile phone and 'reported' the disaster scene conditions on a friend's blog in a way that was almost a live picture. These photos quickly entered the news headlines of major TV networks .

In this 'report', mobile phones, blogs, the Internet and 'podcasts' worked closely together to firmly grasp the power of 'first time, first scene', and new media forms and The combination of media tools shows great power."

What are the characteristics of new media?

In this regard, Wu Zheng believes: "Compared with old media, the first characteristic of new media is its dissolving power - dissolving the boundaries between traditional media (television, radio, newspapers, communications), Dissolving the boundaries between countries, communities, and industries, dissolving the boundaries between information senders and receivers, etc." Zhou Jin pointed out that new media can truly establish a connection with the audience; at the same time, it also It has the characteristics of interactivity and cross-time and space. At the same time, new media has brought many new concepts and models to the media industry, such as the increasing professionalization of programs, the shift from the seller’s market to the buyer’s market, etc. Guo Weihua believes: “New media and traditional The biggest difference between media lies in the change of communication status: from one-to-many-point to many-point-to-multipoint. "Analyzed from the perspective of communication science, new media communication has four characteristics - everyone can engage in mass communication "Information" has nothing to do with "meaning"; the initiative of the audience is greatly enhanced; the "nicheization" of mass communication". Some researchers put forward from another perspective: "New media releases information at almost zero cost, and the target audience is Free, which poses a challenge to the production cost of news products of traditional media." Zhang Yuqiang also used the "London bombing case" as a case to propose the multimedia integration trend of new media. "Citizen William Dutton took a mobile phone photo and posted it on a friend's blog The disaster scene was 'reported' in a way that was almost like a live broadcast. These photos quickly entered the news headlines of major TV networks.

What exactly is new media?

From Understanding "new media" from three perspectives: time, technology, society

Time: The media that are more recent in time can be called "newer" media: the Internet is a new media compared to television; television is relatively new. Newspapers are new media;

Technology: cheaper, more widely disseminated, more commonly used, and other media with innovative technologies mentioned by many of the above respondents can be considered new media;

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Society: The most important reason why new media is new is the innovation of social role.

First of all, let me declare: New media, as a technology, does not have the ability to change society. Part of social change. It is the result, not the cause. As a slogan: Weibo changes everything. It is wrong to use Weibo as the subject.

So, The following three points can be used as standards to distinguish old and new media in terms of social functions

1. Whether it can be conveniently used by more people

This proposition contains two elements: More people, and convenience.

More people: When more people use newer media, and more and more people use newer media. For example, When the usage of TV exceeds that of newspapers, and more and more people are accustomed to watching TV news, TV is a new media compared to newspapers; when the usage (importance) of the Internet exceeds that of TV, and the Internet gradually begins to replace TV , becoming the source of information for more and more people. Compared with television, the Internet is a new media.

Convenient: The declining cost of use is one of the reasons why new media replaces old media. The importance of the Internet truly transcending television does not begin when the Internet enters the living rooms or bedrooms of thousands of households, but begins when it enters everyone's pocket. People do not need to carry piles of newspapers and brick-like books with them, nor do they need to be fixed on the sofa or bar. They can obtain information at any time, making newspapers, magazines, and television lose their dominance.

2. Whether it contributes to more open and fair discussion and dissemination

This proposition contains two elements: openness and fairness, discussion and dissemination

Openness and fairness: The production of news from traditional media (newspapers, television) requires a process from topic review, to collection and editing, to review. It is difficult for the public to participate in the selection of information and the preparation of reports. Media practitioners can decide what needs to be seen and from what angle. The Internet enables information to be better preserved across time and space constraints. Information can also be searched and disseminated more widely;

Discussion and dissemination: The writing power of the Internet, especially Web 2.0, is in the hands of users. Users are both recipients and disseminators of content, and they can also be producers. who. In the Internet age, users, not editors, can decide what to say on which platform, from what angle, and to whom.

What is new media and what are its main application areas?

At present, new media technology is mainly used in information release systems.

Overview of new media

New media is a media form that appears under a new technical support system. Such as digital magazines, digital newspapers, digital radio, Internet, desktop windows, digital TV, digital movies, touch media, etc. Compared with the four traditional media: newspapers, outdoor, radio and television, new media is vividly called the "fifth media".

American "Wired" magazine's definition of new media: "Communication by everyone to everyone."

Professor Xiong Chengyu, School of Journalism and Communication, Tsinghua University: "In computer information processing Media forms that emerge and are influenced by technology.”

Wang Bin, Secretary-General of the New Media Industry Alliance: “New media is an innovative media based on digital information technology and characterized by interactive communication. . ”

Jiang Nanchun, CEO of Focus Media: “Focus is to differentiate the audience. Focus Media is to face a specific audience group, and this group can be clearly described and defined. This group happens to be certain people. The leading consumer group or heavy consumer group of a product or brand”

Wu Zheng, CEO of Sunshine Culture Group: “Compared with old media, the first characteristic of new media is its dissolving power—dissolving tradition. Boundaries between media (television, radio, newspapers, communications), dissolving the boundaries between countries, communities, industries, dissolving the boundaries between information senders and receivers, etc.

Definition by Wei Wuhui, Vice President and Chief Operating Officer of BlogBus: "A media form in which the audience can participate extensively and deeply (mainly through digital mode)."

Huang Shengmin, Communication University of China: Composition The basic elements of new media are three infinities based on network and digital technology, namely unlimited demand, unlimited transmission and unlimited production. ——Understanding at the level of social relations.

What is certain is that "new media" is a variety of media forms based on digital technology and network technology. "New" is most fundamentally reflected in technology, and it is also reflected in form. Some new media are brand-new, such as the Internet; while some are media forms that combine the old and new after introducing new technologies on the basis of old media, such as electronic media. newspaper.

New media is media that can provide personalized content to the public at the same time. It is a medium where communicators and receivers merge into equal communicators, and countless communicators can conduct personalized communication with each other at the same time. media.

The following is some overview of our company in this regard

Dingke New Media

In the past two years, with the rapid development of technology, new media has become more and more popular. The more people pay attention to it, the more it becomes a hot topic of discussion. With the continuous improvement of current computer technology and the deepening of its application, combined with advanced foreign industry experience, new media that are very popular in public places have emerged.

New media has become an indispensable subsystem for banks, star hotels, smart buildings, schools, *** and other public places. At present, many domestic banks, star hotels, smart buildings, etc. The LCD screens at the elevator entrance of the building and other places all use stand-alone DVD and VCD playback modes, and all released content is professionally produced and released by advertising companies. This has many disadvantages. Using new media, you can easily build a large-scale intelligent building platform that is centralized, networked, professional, intelligent, and focused, and provides powerful professional media services such as information editing, transmission, release, and management.

In response to the current information dissemination needs, Dingke's new media control and playback system is designed with forward-looking, expandable, advanced and practical ideas, and adopts centralized control and unified management to combine video and audio signals, pictures New media information such as and rolling subtitles are transmitted to the display terminal through the network platform and broadcast with high-definition digital signals, which can effectively cover building lobbies, conference rooms, offices, reception areas, elevators, passages and other places with dense flow of people. Real-time information such as welcome information, conference guidance, event notices, product feature introductions, weather forecasts, promotional materials, rolling subtitle programs, etc. can be released immediately, delivering the freshest information to the audience at the first time, and according to different regions and audience groups, achieve hierarchical and partitioned management, and release information in a targeted manner.

In addition, from an economic perspective, considerable advertising revenue can also be obtained