How can enterprises improve user stickiness?

1. First, pay attention to the page design of the website.

Looking at a website is like looking at a person. If the person you meet for the first time is sloppy, your impression of him will definitely be greatly reduced, and so will the website. If I log on to a website and see that the content is in a mess and I can't find what I am looking for, then I think this website is extremely unfriendly to users. Who will make friends with an unfriendly person?

When doing page design, we must consider the characteristics of the website. First, the page design needs to be clean (of course, it should conform to the characteristics of the industry), and second, the core content of the website should be placed in the most conspicuous position. In this way, users can find what they want in the shortest time, thus improving users' use efficiency and user experience. Finally, it can improve the stickiness of the website.

2. Second, the page opening speed

I often hear many people say, "That website is very good, but it is very slow to open, so it is rarely visited now." This is a big mistake, and users are often lost in this way. At present, there are thousands of websites in Qian Qian, and the skip rate of netizens is high. The requirements for browsing the web are becoming more and more detailed. If a website takes longer to open a page than a single blink of an eye, it will definitely be closed.

The opening speed of the website is a very important factor. The rapid opening of the website has left a very good impression on users, making them operate smoothly and quickly, enabling users to browse more pages without getting bored, bringing pleasure, strengthening users' hearts and urging users to pay attention repeatedly.

3. Third, the frequency and quality of website updates.

Speed and innovation are the characteristics of the Internet. Netizens visit your website because they want every visit to be valuable and bring something new, even a vision. Always keep the content old and new. New content is always 3/4 ahead of outdated content. If you keep this level, you won't be too tired and you won't lose netizens. Maintain execution. That's the king.

After the website is built, the core idea is to continue to pay attention to the content of the website. Internet users browse (first impression principle) Internet users browse mainly to find useful information for themselves, and the appropriate content is always the only thing for you and the Internet users. Only in this way can we attract netizens. Only when the content of the website is good can it really stick to users and maximize the stickiness of the website.

4. Fourth, good guidance

Your visitors should immediately know which pages to visit and how to view them. To achieve this goal, you can highlight the most useful or relevant pages at the top of the website, and provide a detailed website map at the bottom of the page, showing all the contents you have provided.

Many websites like to put the landing guide in the most important position of the website, which greatly affects users' viewing, but some websites put the landing guide in a small corner or even on the inside page, which is a tragedy for users. If the landing guidance is not in the most suitable position, I am afraid that patient customers may not take action. As a whole, the website must make the user's direction clear, which will not lead to disorientation and closure of the website.

5. Fifth, your business information

New visitors should immediately know what your web page is about. You can use a slogan, slogan or a brief introduction to describe who you are, or you can just use a picture-but you need to firmly establish your identity, otherwise people will be attracted by other things and leave coldly.

In addition, make sure the phone number is displayed at the top of the website and set up a contact page somewhere on the website. This is a sign of open communication, and your users will certainly welcome this move. In addition, search engines like to see contact information and appropriate website maps.

Every brand is unique, and it will take a while for a new website to find a perfect strategy to retain its audience. The above-mentioned tricks to increase viscosity are all good starting points.