Where is the cleverness of the advertisement "Drink Dong Peng's special drink when you are tired and sleepy"

Brand slogans such as "Drink Dong Peng's special drink when you are tired and sleepy" and "Fight sober when you are young" are also stuck in young people. Youth, self-improvement and unremitting struggle are the elements of young people's attitude towards life and growth. Dong Peng's special drink constantly outputs advertising language in brand promotion, affirms the spirit of active struggle, encourages and calls people's struggle state, which has aroused the feelings of a large number of young people.

Dong Peng drinks outdoor advertisements, which makes the brand symbol of "Drink Dong Peng's special drink when tired" deeply rooted in people's hearts, constantly expands the influence of brand image and brand spirit, and helps drivers, overtime workers, travelers and sports people to refresh themselves, relieve fatigue, increase energy and awaken their work and life. On this hot summer day, Dong Peng's special drink is "struggling" with young people!

Extended data

1, focusing on subway station traffic and cultivating young consumers.

In outdoor advertising, the accurate positioning of traffic and target groups determines the final advertising effect. The subway advertisements launched by Dong Peng Teyin this time all selected high-traffic sites, aiming at positioning accurate crowds, strengthening brand symbols and enhancing brand image and influence. For example, Chengdu South Railway Station and Chunxi Road. Contract the subway station with brand walls and post advertisements, so that passengers can immerse themselves in the energy storm that Dong Peng drinks specially as soon as they enter the subway.

2. Haitou mobile bus advertisement to deepen brand influence.

Bus has become the main form of outdoor advertising media with its advantages of extremely large number of passengers, wide coverage and long operation time. As a mobile advertisement, buses carrying the slogan "Drink Dong Peng's special drink when you are tired" shuttled through the streets of the city and entered the lives of all kinds of people, while fixed bus shelters continued to educate consumers. The combination of the two will deepen people's brand impression of Dong Peng's special drink.

3, three-dimensional T card display, strengthen brand memory

In addition, Dong Peng's special drinks also have high-speed T-brand advertisements. Drivers have always been one of the target consumers of Dong Peng's special drinks. When people drive on the highway and see the eye-catching advertisement of Dong Peng's special drink, they will associate it with "anti-fatigue driving and drinking Dong Peng's special drink when tired and sleepy". The expressway has a wide field of vision and a large traffic volume. Moreover, due to the nationwide nature of expressway vehicles, putting high-speed T-brand advertisements can even achieve the good effect of "doing regional advertisements and getting national effects".