How to strengthen family planning publicity work plan in the new era

1. Guiding ideology

Thoroughly implement the spirit of the 18th National Congress of the Communist Party of China and the Third, Fourth and Fifth Plenary Sessions of the 18th Central Committee, adhere to the basic national policy of family planning, strengthen political awareness, Awareness of the overall situation, core awareness and alignment awareness, with a comprehensive and accurate interpretation of the spiritual essence and profound connotation of the Central Committee's "Decision" as the main line, create a strong atmosphere for study, publicity and implementation, guide party and government cadres at all levels to correctly grasp the population situation, and strengthen the ability to do a good job in the new era A sense of responsibility, mission and urgency in family planning work; guide relevant departments to perform their duties conscientiously and form a good situation of jointly managing family planning; guide the health and family planning system to strengthen their confidence in reform and continuously improve policy levels and work capabilities; guide the society All walks of life should raise awareness of national conditions and policies, better understand and support family planning work, and provide good public opinion support and social environment to maintain moderate fertility levels, enhance family harmony and happiness, and promote long-term balanced development of the population.

2. Basic principles

——Positive publicity. We must abide by political disciplines and propaganda disciplines, give full play to the role of major media and new media, vigorously carry out theme propaganda, achievement propaganda, model propaganda and new population culture construction, carry forward the main theme and spread positive energy.

——Serving the grassroots. Close to reality, life, and the masses, adapt measures to local conditions, highlight characteristics, highlight the satisfaction and sense of gain brought by the reform to the masses, and enhance the pertinence and appeal of publicity work.

——Integrate resources. Actively mobilize the publicity resources of the health and family planning system and consolidate and strengthen the publicity team. Strengthen communication and coordination with publicity departments and major media, and build a work pattern of large-scale cooperation, large-scale publicity, and high-quality products.

——Innovative development. Actively adapt to the new situation and new requirements, strengthen concept innovation, carrier innovation, content innovation and mechanism innovation, improve the level of publicity, expand coverage, and enhance effectiveness.

3. Main tasks

(1) Strengthen learning and training. Health and family planning administrative departments at all levels should formulate work plans for studying and publicizing the spirit of the central government's "Decision" and clarify activity arrangements, time schedules and implementation of responsibilities. Strengthen high-level advocacy for party and government leaders, and coordinate the inclusion of the Central Committee's "Decision" into the learning content of the central groups of party committees at all levels, into the teaching courses of leading cadres in party schools and administrative schools at all levels, and into the schedule of situation report meetings. Strengthen learning and training within the health and family planning system, and learn and publicize the spirit of the Central Committee's "Decision" through various forms such as special study sessions of the Party Committee (committee), cadre training courses, counseling reports, publicity month activities, etc. Open columns in major media, industry newspapers, and official websites to reflect the good experiences and practices of various regions in learning and publicizing and implementing the spirit of the Central Committee's "Decision", promote mutual exchanges, and improve ideological understanding.

(2) Guide public opinion well. Health and family planning administrative departments at all levels should proactively accept interviews from the media, hold press conferences at an appropriate time, comprehensively interpret the central government's major decisions and arrangements, coordinate with major media to promptly reflect the new results achieved by the comprehensive two-child policy and service management reform, as well as the positive response from society, and report in depth Vivid practice of grassroots family planning work. Pay attention to the use of new media for publicity, run the portal website of the health and family planning department, open official Weibo, WeChat, and client, produce and broadcast special promotional videos, public service advertisements, etc., reprint and push important articles in a timely manner, and amplify positive voices.

(3) Deepen theoretical research. With the help of scientific research institutions, universities, demography societies and other platforms, we can conduct in-depth research on the rich connotations of the basic national policy of family planning, deeply interpret the strategic deployment of promoting long-term balanced development of the population, and enhance the confidence in the road, theory and system of population development with Chinese characteristics. Organize experts and scholars to write theoretical articles and series of comments, take the initiative to speak out, publicize policies, resolve doubts, and gather political knowledge. We use forms that are popular with the masses to compile the study and propaganda outline for the central government's "Decision" and the comprehensive two-child policy reading book, making it easy to understand and down-to-earth.

(4) Prosperous population culture. In accordance with the requirements of the "Opinions of the Central Committee of the Communist Party of China on the Prosperity and Development of Socialist Literature and Art" (Zhongfa [2015] No. 27), make full use of literature and art forms to publicize the family planning policy and advocate scientific and civilized marriage and family concepts. Unite literary and art workers to provide guidance and support for their literary and artistic creations on population and family themes. Continue to run the China Population Culture Award and the health and family planning culture promotion platform to provide a platform for exchange, display and promotion of outstanding works.

(5) Improve the publicity carrier.

Health and family planning administrative departments at all levels should learn and publicize the spirit of the Central Committee's "Decision" and integrate it into the fifth phase of the new trend of marriage and childbearing into thousands of families, mobilize social forces and enhance brand effect. Make full use of key commemorative days such as the “5.29” Family Planning Association Member Activity Day and the “7.11” World Population Day to carry out extensive social propaganda on the spirit of the Central Committee’s “Decision”. Adapt to changes in family planning work situations and tasks, and promptly launch promotional slogans that are relevant in form, content, and concepts. Further leverage the main channels of systematic media such as China Population News, Health News and Population and Family Planning Magazine to expand the coverage and influence of excellent cultural products at the grassroots level.

(6) Stabilize the publicity team. In the reform of health and family planning institutions, provincial, prefecture-level, and county-level health and family planning departments must rationally set up relevant institutions to enrich family planning publicity work. Township (street) family planning offices must be equipped with full-time and part-time publicity staff to undertake tasks such as publicizing family planning policies and regulations, and guiding villages (residents) to do a good job in family planning publicity. Give full play to the characteristics of Family Planning Association members who are rooted in the grassroots and oriented to the masses, and carry out extensive mass publicity and education and population cultural activities. Focus on giving full play to the role of public figures, experts and scholars in policy interpretation, public opinion guidance and cultural construction, and build a dynamic publicity team that combines full-time professionals with multi-party participation.

4. Safeguard Measures

(1) Strengthen organizational leadership. Adhere to the working mechanism in which the main leaders of the health and family planning administrative departments at all levels bear overall responsibility, and the leaders in charge are responsible for the specific work, and the family planning related departments and publicity departments work closely together to achieve the same research, deployment and implementation of family planning publicity and business work. . Actively seek the support of the party committee and government, incorporate family planning publicity into local social publicity work plans, and integrate it into the overall deployment of local ideological and political work and spiritual civilization construction.

(2) Strengthen departmental coordination. Strengthen cooperation with publicity, press, publication, radio and television, education, culture, Communist Youth League, Women's Federation, Party School, etc., give full play to the role of Family Planning Association, Population Welfare Foundation, Population Culture Promotion Association, Demographic Society, etc., and enhance work synergy.

(3) Strengthen financial investment. Increase investment in publicity funds to ensure the implementation of family planning publicity funds. Expand fund-raising channels, encourage social forces to invest in population cultural undertakings, and improve the supply capacity of family planning promotional materials and services.

(4) Strengthen supervision and implementation. Incorporate family planning publicity work into the assessment of the target management responsibility system, into the activities to create advanced units for high-quality family planning services, and into the fifth phase of the new trend of marriage and childbearing into thousands of families, as an important part of supervision and inspection. All localities must conscientiously implement the spirit of these opinions based on actual conditions, and our committee will organize supervision and inspections in a timely manner.