What is the Shanghai spirit?

The spirit of Shanghai City is to consider the overall situation and work together. Actively participate and strive to be the master. Work hard and work tirelessly. Be serious and responsible and fulfill your duties. Three years later, the dream of hundreds of millions of Chinese people has finally come true. Looking back at the Shanghai Expo Road, there are so many touching stories. In order to realize the century-old dream of the Chinese people, 16 million Shanghai citizens showed their social responsibility to integrate into the world and pursue excellence and the passion of the times with the spirit of ownership, showing the spirit of building a "world city" A kind of urban spirit that Shanghai is refining! From seniors in their 60s to students, everyone came to cheer for the World Expo. Looking back a hundred years ago, the World Expo, which was launched in Europe a century and a half ago, has been regarded as a stage to showcase economic and social achievements and comprehensive national strength. The Chinese people, who diligently pursue the great rejuvenation of the Chinese nation, are eager to write a colorful page in the history of the World Expo. "Success!" When 65-year-old Yang Genming received the good news of his successful bid for the World Expo from TV, he jumped up like a child and high-fived his wife in celebration! For China's victory, and for my own regretless choice. At the beginning of the year, after the news of China's bid to host the 2010 Shanghai World Expo was announced, Yang Genming, who lives in Shanggang Qi Village, was excited for a while: This is a great thing, not to mention that the location of the World Expo is right at his doorstep! An idea came to his mind: ride alone all over the world to cheer for the World Expo! On March 12, Lao Yang embarked on a long journey wearing a green vest to promote the World Expo and carrying more than 10 kilograms of luggage. Passing through Sichuan, arriving in Sanya, passing through Guangdong, and crossing Fujian, Lao Yang's solo "Shenbo trip" was a arduous journey. When climbing the 4,200-meter Xuebaoding Mountain in northern Sichuan, Lao Yang put on the 7 jackets, 6 pairs of pants, and 4 pairs of socks he brought with him, but it was still cold. In order not to freeze, he pushed and rode. He just didn't dare to stop; in Yunnan Zhuiyao Mountain, it took him 4 hours to climb uphill. When going downhill, the wheel of the car hit a big stone, and the front wheel was 2 centimeters away from falling into a deep ditch... It took 88 days. After traveling more than 7,000 kilometers, Yang Genming returned to Shanghai, 8 kilograms lighter. The white silk he brought back was densely covered with the official seals and postmarks of 298 provincial and municipal governments he passed along the way; the thick guestbook contained Chinese, Tibetan, Buyi, Yi, Zhuang, Lahu, Qiang Wen and Naxi hieroglyphs, every sentence is a wish for the success of the Shanghai World Expo. "Seeing that many people have learned about Shenbo from me, no matter how hard or tired I am, it still feels sweet." While Yang Genming was climbing on the rugged mountain road, a group of college students were also cheering for Shenbo. In August, the School of Communication and Art of Tongji University and several other units launched a national college student visual design competition. The theme of the 2010 Shanghai World Expo "Better City Makes Life" became one of the topics. In just 3 months, entries came in like a snowflake, and the organizing committee received 4,927 entries in total! During those days, students from the School of Communication and Art became more and more engaged, visiting libraries and visiting bookstores across the city in search of reference materials. Some even carried cameras and walked around the streets in search of "materials." In order to rush for time, I often went outside the school in the middle of the night to find a shop to print my works. "Everyone is holding back their energy and must present their best works - cheer for China's application for the Expo!" As the date for the announcement of the results of the application for the Expo approaches, a new idea has emerged: putting some of the selected works together The collection was published in a volume and sent to the bidding venue to let the world know the Chinese people's ardent expectations for hosting the World Expo. Time was so tight that the staff of the competition organizing committee worked more than 10 hours a day and couldn't make it. Fortunately, a group of students from Tongji University came to serve as volunteers. In just 5 days, a portfolio of 100 selected posters was compiled. quick! Be sure to print it out before the China Expo delegation sets off. The comrades of the organizing committee took the manuscript to find the president of the publishing house, but the president had just gone out to do business. Chase! The taxi drove around half of Shanghai, made several mistakes, and finally "caught" the president. Special things are done. In just 7 days, a collection of 500 posters exuding the fragrance of ink was released. More than half a month ago, this splendid collection of posters flew to Monte Carlo with the China Expo delegation. A total of 500 picture albums were distributed at the bidding venue, adding fuel to the success of China's bid for the Expo.

It is precisely because of the active and active participation of countless citizens with an attitude of ownership that Shanghai, China’s application for the World Expo has become so deeply rooted in the hearts of the people. From corporate support groups to volunteers, the success of the World Expo is everyone’s wish. China, especially the city of Shanghai, has become the focus of global attention. By holding an Expo with the theme of "City" in such a legendary land, people all over the world have reason and confidence to look forward to new surprises and splendor. Therefore, in the big family of Shenbo, such a team was born - the corporate support group. China Telecom, Baosteel Group, General Motors, Carrefour, Roche...these well-known large domestic and foreign companies all appeared on the stage of the Expo as masters. In March this year, when the "China's Corporate Support Group for the 2010 Shanghai World Expo" was established, the first batch of 44 large companies to join solemnly promised on the banks of the Huangpu River: Bidding for the World Expo is not only a matter for the government, but also a matter for enterprises. Enterprises will give full play to their own advantages and strengths to support and participate in the Expo. Roche Pharmaceuticals is one of the most active members of the support group, and the company took action as early as last year. General manager William Keller showed off his demeanor as a "citizen" of Shanghai at the front line of the World Expo, and the company's employees provided full support from behind. The day before the results of the World Expo were announced, William Keller said without any doubt: "Shanghai will definitely succeed!" In support of China's bid for the World Expo, Carrefour put up advertisements for the China World Expo in Carrefour supermarkets in Nice and Monte Carlo. After the success of the China World Expo, the company sent an email to let employees receive this exciting news as soon as possible. On the Shanghai Expo application stage, there are not only corporate support groups, but also many active volunteers. So far, the phone calls from the Expo application office are still constant, and many citizens have called to sign up to become volunteers. Zhu Yong, a student at Shanghai University of Foreign Trade, is also a dedicated volunteer. He is a special correspondent of the World Expo Network. He actively interviews the touching stories of college students supporting and participating in the World Expo and sends them to the World Expo Network as soon as possible. He said that he had only done very small things, and the success of the project was like "everyone adds fuel to the flames." But what makes him proud is that through his articles, the World Expo has become the focus of attention for those around him. Zhu Yong said that now he is preparing for the postgraduate entrance examination so that he may be able to do more for the World Expo in 2010. From corporate citizens to individual volunteers, everyone loves the city of Shanghai. Only with this love can they fulfill their responsibilities for the city and the city will become a better place. From seeking proof of 1851 to searching for the "golden boy and girl": In order to tell the world that if China is lucky enough to participate in the World Expo, the world will be more brilliant - this is not an empty slogan, it inspires Shanghai citizens to strive for excellence with a sense of ownership and responsibility. , meticulous and at a first-class level, show China to the world in the Expo. In early spring, in March, "Shenbo" faced world-class exams. China's Xinhua News Agency reported to the world: At the first World Expo held in London in 1851, Xu Rongcun, a Chinese businessman from Shanghai, participated in the exhibition with his "Rongji" lake silk and won the gold medal in one fell swoop. What a piece of historical "news" that suddenly pushed back the relationship between China and the World Expo by a full 16 years. The summer before last, Xu Xizen, a retired professor from Shanghai Jiao Tong University, and his wife came to the Shanghai Library to search for "family trees." The Xu family has never forgotten that their ancestors participated in the first World Expo held in London and won gold and silver awards. Unfortunately, the original collection of award-winning medals in the family was destroyed by the "Cultural Revolution." When staff member Chen Lemin sent a yellowed "Qianshan Xu Family Genealogy" to Xu Xizen and his wife and helped them find relevant records, Xu Xizen and his wife were excited, and Chen Lemin was excited - "A story related to the realization of China's dream." Important facts!" Without any delay, Chen Lemin quickly informed the comrades of the "Shanghai Research Knowledge Base" of the Historical Documentation Center who were studying the topic of "World Expo and China". "It's so exciting!" But more solid historical data is needed to prove it. The “knowledge base” seeks assistance from departments such as reading, genealogy, collections, foreign language documents, and modern books, newspapers, and periodicals. Good news keeps coming: The Genealogy of the Xu Family in Beiling published in the museum in 1884 records: Xu Deqiong, Haorong Village, from Xiangshan, Guangdong. They were the first batch of businessmen to come to Shanghai after it opened as a port. The content on the family tree coincides with the clues provided by Xu Xizeng.

Page 163 of the "Report of the Jury on Thirty Categories of Exhibits of the 1851 World Industrial Exhibition" published in 1852 clearly states: "In the Chinese section, the exhibits of Shanghai Rongji Silk showed that the improvement of silkworm breeds in local rural areas improved the quality of silk Therefore, it was awarded a medal by the jury." This document strongly supports the records in the Genealogy of the Xu Family in Beiling. As a result, the history of Chinese participation in the World Expo was fixed in 1851. On March 12, when a delegation of officials from the Bureau of International Expositions were happily in the large exhibition hall of the Shanghai World Expo, they were surprised when they saw the presence of Chinese people at the 1851 London, 1876 Philadelphia, and 1915 Panama World Expos, because these were consecutive events. Historical "news" that the World Exhibition Bureau has not yet learned about. The sense of responsibility for excellence is reflected in the details of the application. When talking about the Shenbo, two innocent and lovely figures will appear in front of many people's eyes - Zhang Chenghao, the protagonist of the Shenbo promotional poster "Looking forward", and Fu Xinjie, the starlet in the Shenbo promotional video. In order to find this pair of "golden boys and girls", people have put in a lot of effort. "Expectation" was originally selected in the bidding for promotional posters for the World Expo, but the little boy in the picture was downloaded from the Internet and was a Japanese child, which was obviously inappropriate. In order to find the protagonist, the staff of the World Expo Application Office watched countless children and asked the children to try to make the iconic action in "Expectation", one by one to distinguish who did the most like it and best expressed the feelings of the World Expo. , until finally Xiao Haohao stood out. That sweet little girl settled on it at the "last minute." At the beginning, the protagonist in the film was also a little boy. But later, everyone felt that she was still far from the perfect requirement, so they decided to change to a little girl with a more "Jiangnan" flavor, to sincerely embody the "Welcome to Shanghai" situation. At this moment, there are only two days left before the promotional video is delivered. urgent! When the news came out, Shanghai's Little Star Art Troupe and other art groups took immediate action. Various film crews set out at the same time to film more than 20 children, and each child took several versions of the film. The first day was in Zhujiajiao, and the next day we moved to the big lawn outside Shanghai TV Station. At this time, it started to rain, so we had to move to the indoor studio. There was no time to set up the scene, so the staff moved all the bonsai in the lobby of the TV station into the studio. Use lights to create the effect of a sunny day and continue shooting. As night fell, professionals such as executive directors and editors sent by Zhang Yimou carefully selected, and it was already midnight when Fu Xinjie was selected. With such responsibility and pursuit, we can do anything well. Shanghai must be worthy of the world’s expectations. Eight years from now, the world will cheer for Shanghai and China again!