Decompression theme slogan

A sudden epidemic in novel coronavirus (hereinafter referred to as "the epidemic") made it more difficult for car dealers who were already worried about their survival.

As a bridge between car companies and consumers, car dealers have always been the most important part of the automobile industry, and they can't afford to lose. However, judging from the situation in recent years, the crisis of dealers has begun to appear. After entering 20 19, the market decline is hard to restrain, and most dealers can't keep up with the pace, struggling with high inventory and high losses.

According to the data released by china automobile dealers association, in 20 19 and 12, the inventory early warning index of national automobile dealers was 59%, down by 3.5% month-on-month and 7. 1% year-on-year, but the inventory early warning index was above the warning line. This is the 24th consecutive month that the index has been above the warning line. At the same time, the dealers "predators" are also unsustainable, huge groups file for bankruptcy, and Guanghui Group is heavily in debt.

"The auto market of 20 19 can be summarized as several key words:' Downward',' Too Difficult' and' Restructuring'. The automobile industry is undergoing transformation, upgrading and structural adjustment from the production end and the circulation end. For 20 19, the entire industrial chain is actually facing severe challenges. " China automobile dealers association Deputy Secretary-General Lang said.

In this regard, dealers will hope to aim at 2020. Just as they are gearing up for a big fight, the epidemic that struck at the beginning of the year once again gave dealers a "head-on blow".

0 1

The shop is empty.

"The deserted street is empty, the dealer's door is closed, and the notice of delayed opening is posted at the door. From time to time, one or two security guards patrol nearby. " This is the status quo of Beiqi New Energy 4S Store in Haidian District, Beijing, and it is also the epitome of most dealers in Haidian District. After all, Haidian is now in the "hardest hit".

The security guard told Yipin Automobile, "We were informed before this year that due to the epidemic situation, the store's opening was delayed, and the tentative opening time was February 10." At the same time, it also said: "It was still open during the Spring Festival before the outbreak of the epidemic, but not many people came to see the car. Now, after the outbreak, no one comes to see the car. Let's just close the door. "

Then "Yipin Automobile" contacted BAIC New Energy Sales Department. "Because of the big environment, few people come to see the car. Our main task now is to maintain consumers who have bought cars and provide them with renewal, repair and maintenance services. If the insurance is renewed, we can now use the online processing method. If there is maintenance service, you must make an appointment first, and then give priority to it after opening. " A salesman told a product car.

It is reported that the car parks where dealers such as Yashi and Baiwang Green Valley gather have adopted the way of delaying the opening of doors, and the courtyards are deserted.

There are also many 4S stores in Beijing, and an Changan 4S store in Chaoyang District is one of the few, but compared with the previous traffic, it seems a bit bleak now. The announcement posted at the door that you can take your temperature, register and wear a mask when you enter the door is also a constant reminder to everyone. Now is a special period when the epidemic is raging.

The staff of the above-mentioned 4S shop said: "We are basically in a trial operation state now, and there are not many salespeople on duty now, so we adopt a shift system. The current situation is that there are basically no customers watching the car all day, and the preferential policies in the region have not been released after the year, so there is no way to talk about the price with customers. "

The salesperson complained: "After the New Year, it is the off-season of car purchase. Coupled with the arrival of the epidemic, it is expected that the first quarter of this year will be the worst in recent years. "

At the same time, the nearby BMW 4S shop is also open, but it only supports ordinary after-sales repair and maintenance services.

It is worth mentioning that due to the suspension of production in the automobile factory, all the shops in 4S are stock cars at this stage. After the resumption of work, a new batch of cars will arrive at the 4S shop. How to deal with these stock cars is also a problem. By then, the dealer inventory index will rise to a new height.

The outbreak of the epidemic is putting pressure on dealers step by step, and it also makes the dealers who are not satisfied with it worse now.

02

Call for decompression

The arrival of the epidemic has brought great pressure to all walks of life. 20 19, dealers are already overwhelmed. If it is hit by the epidemic again, dealers will be overwhelmed. As the most important part of the automobile industry, dealers can't afford to lose. In this regard, china automobile dealers association called for decompression for dealers.

China automobile dealers association said that in terms of channels, automobile manufacturers should take active and pragmatic measures to fully alleviate the "epidemic situation" of dealers' partners, put the protection of dealers' safety in a more prominent position, minimize the losses of dealers, and maximize the healthy operation of channels.

Relevant persons said: "During the epidemic period, the assessment and indicator setting of dealers should be revised and exempted, and various business policy rewards and subsidies of dealers should be promoted and implemented. Moreover, we must actively adjust the form, replace offline with online, reduce circulation links and save costs. "

The Circulation Association also stated that local governments at all levels should give support policies to struggling automobile sales and service enterprises to help them stabilize their jobs, and formulate policies to reduce or postpone the payment of taxes and fees such as social security funds, value-added tax, local taxes and administrative fees, and support automobile sales and service enterprises to do a good job in automobile sales and service during the "war epidemic", stabilize the employment team and ensure social needs.

"Everyone is always looking forward to saying that there may be a recovery in 2020. I think recovery is a good wish, but we should practice our internal strength. In this situation, how can we achieve sustainable development under the premise of changing the growth mode and high-quality development? " Shen Jinjun, president of china automobile dealers association, also believes that dealers should practice their internal strength in 2020, and start from various aspects such as service and management mode to keep out the cold and resist the cold winter.

"From the current situation, there is a high probability of negative growth in the auto market this year. While protecting dealers, we must also urge them to do a good job in various indicators and be loyal wives. " Shen Jinjun said.

03

Car enterprises reduce burdens

With the outbreak of the epidemic, we have also seen a high sense of responsibility of car companies, and all major car companies have the money to contribute to the country. At the same time, car companies have not forgotten their dealer partners. Dealers have always regarded dealers as "back gardens". Now that the "back garden" is on fire, car companies have also played the role of firefighting heroes.

Volvo took the lead in playing the slogan of relieving pressure for dealers, and shared the difficulties with dealers in the most pragmatic way. For the short-term economic impact caused by the epidemic, Volvo Car decided to relax the performance appraisal standard and not set the February sales target to reduce the operating pressure of dealers. At the same time, considering that the income of dealer employees may be affected by the epidemic, Volvo Cars directly provides special employment subsidies for dealer employees with a total amount of more than10 million yuan to alleviate the financial pressure of dealers.

In addition, Volvo Cars also helps dealers in various ways, including stepping up negotiations with banks to reduce the repayment risk caused by the small number of dealers; For newly authorized 4S stores under construction and other projects, the exemption period will be extended on the basis of the agreed opening date; Suspend on-site inspection items such as dealer standards audit.

Toyota related people also said to Yipin Automobile: "At present, Toyota is actively customizing its strategy to ease the pressure on dealers and tide over the difficulties with them." At the same time, Dongfeng Shen Feng also said: "Dongfeng Shen Feng has completely lowered its sales target in February, and also fully loosened its business policy in February to fully reduce the pressure on dealers."

Dongfeng Shen Feng aims to provide subsidies and help to dealers and front-line salespeople through a series of measures, such as relaxing various assessment requirements, extending the subsidy period, reducing the conditions required for rewards, and increasing the rent support of the second network, so as to help dealer partners restore confidence, stabilize the sales team, return to a good state, and actively carry out sales work. Jaguar Land Rover, Beijing Hyundai, BYD, GAC Chuanqi and other car companies have also voiced their voices to reduce the burden on dealers.

At the same time, in a special period, the offline sales of dealers are blocked, and car companies are actively opening up online sales channels and adopting the way of selling cars in the cloud. Geely, Great Wall, MG and other car companies and dealers actively open online intelligent exhibition halls, which can provide consumers with online explanation, online consultation and other services.

Summary: Shui Han Duck Prophet in Chunjiang, the front-line dealer is duck. Now the arrival of the epidemic has really cooled the water, but thanks to china automobile dealers association's appeal and the shoulders of car companies, dealers feel warm. I hope the dealer can survive this epidemic, the last faithful wife.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.