What does overhead chat mean?

Top chat refers to putting a chat message or post at the top of the user's chat list or post list on the social media platform, so that the user can access and reply to the chat or post more conveniently. Top chat is usually used to highlight important topics or information, making it easier for users to participate in discussions and interactions. In addition, overhead chat can also increase the visibility and attraction of chat or post by increasing the exposure.

Chatting plays an important role in social media marketing. By putting the chats or posts of commodities or brands at the top of the list of users' chats or posts, marketers can better promote and sell commodities or brands and improve their exposure and popularity. For enterprises, overhead chat can be a very effective brand marketing strategy, which can attract more users' attention and participate in discussions.

Top chat is not only important in social media marketing, but also common in daily life. On social media platforms such as friends circle, WeChat group and QQ group, users can easily view and reply to an important message or topic just by placing a chat message in the chat list or group chat list, which can greatly improve the communication efficiency and quality. Therefore, overhead chat has become an indispensable part of the use of modern social media, which helps to improve people's social experience and interaction efficiency.