What are the core values of China Mobile Communication?

China Mobile's Core Values-"Virtue, Good Life and Perfection"

Enterprise values are the enduring and fundamental belief of enterprises, and the common value pursuit, value evaluation standard and spirit of enterprises and their members. Whether for the whole enterprise or individual employees, values, as a yardstick, always measure the significance of our own existence and behavior.

(a) origin

In the long cultural history of the Chinese nation, the sense of responsibility of "generosity" and "inexhaustible self-improvement" have always been the deepest humanistic spirit of China, which has become the endless source and powerful driving force of the Chinese nation for 5,000 years.

Starting from China Mobile's brave and solid first step, diligent responsibility and unswerving pursuit of Excellence have become our two eternal spiritual main lines, which run through every step of our down-to-earth work-building countless base stations, building tens of thousands of kilometers of transmission, building boutique networks, providing first-class services and shaping high-quality brands ... This has left a deep impression on the growth, development and growth of China Mobile. Through the precipitation of history, it is our gift and glorious inheritance to cherish and inherit the mind and the spirit of pursuing Excellence.

In today's fast-developing world, with the development of economy and technology, the evolution of social structure and culture, the telecommunications industry is facing many challenges such as increasingly global competition, constantly updated technology and increasingly complex consumer market demand. A responsible mind and the courage to pursue Excellence are the requirements of the times for China Mobile, and also the independent choice for China Mobile to seize the current opportunity, give play to its competitive advantage and stay ahead. At the same time, it also means that in the more intense and diversified competition in the future, China Mobile will, as always, take Hou Kun's unselfishness as the rudder, and take the bold and enterprising spirit of opening the clouds to the outside world as the paddle to carry and realize China Mobile's dream of sustainable success, contributing to society and helping human civilization and progress. In this sense, "respecting morality, caring for life and achieving perfection" is the best embodiment of China Mobile's inner belief and spirit.

The value concept of "moral integrity, health preservation and perfection" has been formed for thousands of years and complements each other. The expression of "virtuous, generous and perfect in achievement" is concise, profound and broad, which not only inherits the profound cultural connotation of "body, country and the world" in China's long history, but also embodies the civilization precipitated by the Chinese nation and shows the social spirit of China Mobile's pursuit of Excellence and courage to take responsibility. It not only embodies the unique characteristics of China Mobile, but also embodies the core connotation of the characteristic cultural system. It also explains the lofty belief of China Mobile, expresses the ideal and mind of China Mobile, and integrates the modern development concept of China Mobile. It is the bearing of the sacred sense of responsibility in our hearts and the biography of our pursuit of Excellence.

(2) Connotation

"Loving morality, caring for life and achieving perfection" not only embodies the unique characteristics of China Mobile, but also explains the belief of China Mobile. "Paying attention to morality, caring for students and striving for perfection" requires us to be people-oriented and build a team that takes responsibility for "paying attention to morality". It requires us to become outstanding corporate citizens who help the world and assume social responsibilities by "caring for people". It requires us to cultivate the temperament of Excellence and continuous progress, and forge the spirit of challenging and surpassing ourselves.

Honesty and virtue

"Worrying about life for virtue" comes from Shangshu Dayu Mo: "Virtue is only good at politics, and politics is good for the people. Maintaining water, fire, gold, wood, earth and valley, exercising restraint, using, keeping in good health, harmony, narration and music "are the humanistic spirit inherited by China for thousands of years, and the moral sentiment with" responsibility "as its core essence.

"Morality" refers to the requirements and standards for personal character, cultivation and behavior, while "moral integrity" refers to people's behavior meeting moral requirements, assuming their respective responsibilities and obligations, expressing the highest requirements of individuals for themselves, and full of people's strict sense of responsibility for themselves.

"Life" refers to people's livelihood, even all life, while "generous life" refers to "caring for people's livelihood", which means respecting, caring for and being kind to people's livelihood and all living things, and embodies a feeling of caring for people's livelihood and helping the world.

"Moral integrity" emphasizes personal responsibility and self-discipline, while "generous life" emphasizes social responsibility and dedication to society. "Paying attention to morality and caring for students" combines the traditional culture of China and the modern enterprise spirit of China Mobile, and embodies the self-orientation and choice of China mobile people who are eager to shoulder heavy responsibilities from the spiritual level.

"Caring for students and caring for students" is the code of conduct responsibility of China Mobile. The employees of China Mobile should take "responsibility" as the foundation of their livelihood. China Mobile advocates the sense of taking responsibility in the whole group and encourages the conscious behavior of taking responsibility. China Mobile will handle the relationship with users, government, partners, competitors, suppliers and employees in a responsible manner. This is an example of China Mobile demonstrating its corporate value by taking responsibility.

"Good Virtue and Good Life" is the social responsibility declaration of China Mobile. The development of mobile phone industry in China is based on the overall social and economic development. China Mobile will take a high sense of social responsibility, care about people's livelihood and well-being, be an excellent corporate citizen, and repay the society with various practical actions. China Mobile will pay attention to and try its best to meet the reasonable wishes and realistic needs of people and society, give full play to the advantages of enterprises, share a richer, more convenient and higher-quality life brought by communication, and let innovative scientific and technological achievements help the harmonious and rapid development of the whole society, which shows the long-term vision and sincere ambition of China Mobile.

at one's best

"To achieve the best" comes from "The University": "The way of a university lies in showing virtue, being close to the people and stopping at the best", which is a career concept with many followers since ancient times and a realm pursuit with "the best" as its core essence.

"Stop" means "arrive". "Truth" also means "arrival", and "truth" also means "continuous trend and continuous approach". Replacing "stop" with "truth" expresses a spirit of continuous progress, continuous transcendence and endless, and "perfection" is the most complete and perfect "ideal realm". "Achieving perfection" shows an enterprising mentality of never stopping, innovating and surpassing, a lofty spirit of tireless pursuit of perfection and perfection, and declares China Mobile's self-positioning as a recognized model of success.

"Perfection" is a state, a state of continuous improvement and transcendence. The "perfection" process of China Mobile is a continuous improvement process of continuous progress, up-and-down pursuit, pioneering and innovation, and self-transcendence, which will eventually lead China Mobile to become a benchmark for other enterprises to learn and catch up.

"Perfection" is a realm, and it is a realm that strives to achieve the ultimate according to the inherent standards of things. The pursuit of perfection and beauty is the internal driving force of China Mobile's continuous improvement, development and transformation from big to strong. It means that China Mobile will pursue perfection and perfection with fearless spirit, not cling to the glory of history, dare to face the future competition, and constantly create the glory and height of history in a larger geographical scope, in an infinite technical field and in a longer time dimension.

"Perfection" is a potential and a leading power. It declares China Mobile's self-positioning in the future communication industry and even the global industry, that is, striving to be in a leading position among global enterprises. Through unremitting efforts, it has become a recognized model for peers and even all enterprises.

"Loving morality, caring for life and pursuing perfection" is the core of the characteristic culture formed in the development of China mobile enterprises and our soul. It embodies China Mobile's broad mind and sense of responsibility of "worrying about the world first, and enjoying the world later", as well as its enterprising spirit and outstanding spirit of "being healthy and striving for self-improvement".

(3) Commitment

Adhering to the belief of "respecting morality, caring for life and pursuing perfection", China Mobile has made solemn commitments to customers, shareholders, employees, partners, competitors and the public with practical actions:

Commitment to customers: as a mobile information expert who provides excellent quality for customers. China Mobile takes creating high-quality products and services as its eternal goal and customer-oriented as its operating principle. In the future, the focus of user demand will be extended from "communication products" to "information services", which not only means the expansion of demand fields, but also means the deepening of demand levels. China Mobile will actively adapt to the new demand, new competition and new environment, develop more attractive products and provide better services with more innovative's thinking and more efficient processes, timely, fully and continuously meet the diversified, personalized and informational needs of users, and create excellent mobile information services with the spirit of "experts" to add luster to human life, study and work.

Commitment to investors: to be the most valuable creator. Since its establishment, China Mobile has adhered to the principle of good faith, highly respected the rights and interests of all investors, treated the entrustment of investors with a highly responsible spirit, kept information fair and transparent, abided by laws and regulations, and established and followed an effective governance structure. China Mobile will strive to optimize the allocation of resources, create and maintain excellent performance, and always be in a leading position in the development of the industry, ensuring the preservation and appreciation of enterprises, rewarding the long-term interests of investors, and winning the trust of shareholders by enhancing their confidence.

Commitment to employees: to be the best stage for employees to realize their life value. Without satisfied employees, there will be no satisfied customers; Without the cohesion of people's hearts, there will be no enterprise development. China Mobile has always adhered to the management philosophy of * * * co-growth of employees and enterprises, people-oriented humanistic vision, paid full attention to people's values and differences, regarded respect as the basic point and core of human resource management, understood, cared for, trusted and promoted employees to the utmost extent, created suitable development space for employees, helped employees realize their self-worth, gave full play to their own advantages, and created greater value for enterprise development and social progress.

Commitment to partners: become the core force leading the harmonious development of the industry. Modern industrial competition has changed from individual competition among enterprises to overall competition among value chains, and the comprehensive strength of industrial value chains plays a key role in the competitive advantage of enterprises. China Mobile will establish a mutually beneficial and win-win business mechanism, cooperate extensively with all links in the value chain, establish a close interactive communication mechanism, consolidate and develop a healthy and harmonious partnership in the same industry, form the strongest and most solid industrial alliance in the industry, promote the formation of an "infinite communication world" with excellent leadership and strong sense of responsibility, and lead and promote the healthy and sustainable development of the whole industry.

Commitment to peers: to become a leading operator to promote healthy competition and common development. China Mobile fully respects its peers in the industry and abides by the competition rules. China Mobile regards it as an industrial partner whose behavior promotes each other, always adheres to the principle of fairness and justice, and actively and constructively competes with it under the framework of telecommunications laws and regulations and market rules. We promise to maintain a healthy market order, promote market norms, establish a fair and orderly space for the survival and development of the industry, enhance the overall value of the industry, and achieve mutual promotion and harmonious development with peers through fair and reasonable means of competition and open and transparent communication and resolution mechanism.

Commitment to society: be an excellent corporate citizen. "Corporate citizenship" is an important part of building a harmonious socialist society, and it is also a necessary condition for a long-lasting enterprise. In the process of seeking self-transcendence and achieving brilliant achievements, China Mobile always takes the overall situation into consideration, and takes promoting the comprehensive, coordinated and sustainable development of society as the basis and goal of corporate behavior. China Mobile promises that it will always strive to be an excellent corporate citizen with good character and respectable image. While undertaking basic business responsibilities and ensuring smooth communication, we should actively undertake social responsibilities, participate in public welfare undertakings such as environmental protection and education, and pursue to improve the quality of human life, promote scientific and technological progress and cultural prosperity, and serve a harmonious society with a never-ending career.