Small toy market! The world's largest twisted egg store opened in Tokyo. How big is the market for twisted eggs in Japan?

Wandai, one of Japan's two toy giants, sold 3 billion twisted eggs in 217. In 217, the market size of Japan's twisted egg industry reached more than 3 billion yen, equivalent to 1.8 billion yuan. Twisting eggs reflects the Japanese's attention to details and their pursuit of delicate and lovely objects. It can be said that this kind of toy in plastic capsule is full of great commercial possibilities in Japan.

Egg-twisting toys are common in various childhood animations, so people are no strangers. Put the money into the egg twister. Twist a palm-sized small object, I don't know what toys are in it. Maybe it needs to be twisted countless times in order to collect all kinds of toys.

Japan's egg-twisting toy market is generally counted by the Japan Toy Association. At present, there are about 6, egg-twisting machines in Japan, and the sales of Japanese egg-twisting toys have exceeded RMB 1.5 billion for two consecutive years. The direct revenue brought by egg-twisting machines in Japan has exceeded 3 billion yen every year, and it has maintained a high growth rate of 15%. It can be said that Japan's egg-twisting market is full of vitality.

In addition to the classic egg-twisting chain stores, the airport has also become a new best-selling place for egg-twisting. These egg-twisting toys at the airport are affixed with multilingual slogans such as exchanging extra coins for toys to attract foreign tourists. These slogans really encourage foreign tourists to spend money, and at least 7 of the egg-twisting machines at the airport have become foreigners.

On the other hand, in China, the post-9s and post-s have gradually grown into the main force of social consumption. In the past, the animation culture of the minority gradually moved into the mainstream circle, and the egg twisting machine appeared frequently in both the animation industry and the merchant marketing, commercial places and even the mobile games now, and the egg twisting culture has gradually attracted attention in China with the rise of the secondary industry. The prototype of twisted eggs also ranges from classic cartoon characters in animation to cartoon images in childhood, and then to pets, food and daily necessities in life. Anything can jump out of the little egg twister. Everyone can gain something from twisting eggs, which is in line with people's consumption psychology of pursuing interesting life.