30 quotations from Shi Yuzhu's entrepreneurial marketing _ super classic and incisive sentences.

No matter how good the decision of 1 is, it is impossible to adapt to various changes in the future, and it needs to be adjusted in time during the actual operation.

Doing anything or breaking any rules will cost you.

It's just that I think as an enterprise, the price you pay for dishonesty is very huge, which is a lesson from blood.

When a company is young, it should concentrate its equity as much as possible.

To do chain business, you must make a set of marketing manuals and management manuals for fools. Only in this way can remote management be realized.

Where is the strictest, it will be made public. This will make you stronger! Further! )

In the process of starting a business, it is very important to establish a system.

In today's era, details are the decisive factor after the strategy is correct. Many details are not handled well, and your strategy will fail no matter how correct it is.

8 relationship is not the core competitiveness, but the most unreliable thing!

Pay attention to team building, and the core team is generally no more than 7 people.

10 in all fields of the internet, the most successful and clear business model is online games.

1 1 Entrepreneurship, I think the core issue is spiritual things, and material things are secondary.

12 Pay attention to the establishment of the sales manual.

13 people's successful experiences are empty. Only their experiences when they are about to fail are truly called experiences. Successful people can't see the real side when they stand at the peak.

14 employees can be regarded as partners after work, but employees are working employees.

15 I summarized a strategy. To do a good job in health care products, two conditions must be met:

The first one is effective,

The second is that this effectiveness can be perceived by consumers.

He is willing to tell others that he can only grow bigger if he is perceived by consumers. ...

Online games are the same as health care products. The first principle is fun, and it must be the most fun.

The second principle is that this kind of fun is felt by players, and they actively tell others that it is interesting.

16 (what is the most needed quality of the second generation of poor entrepreneurs? ) Entrepreneurship money is not everything, but the key is business model and entrepreneurial passion.

17 Do your own field well and don't stare at other people's fields every day.

If you envy Ma Yun's wallet, then you should set up a better enterprise than Ali, instead of staring at his wallet, hoping to keep it down.

If you envy government support, start your own high-tech enterprise and try to pay more taxes.

You will also get a certain percentage of the tax paid, even if you don't have to pay it first and then refund it, you will pay less directly.

18 instead of changing consumers' inherent concepts, it is better to guide consumers on the concepts that consumers are already familiar with.

19 The most precious thing for entrepreneurs is reputation, which is more important than life.

I ask in the enterprise: work hard on your own fields, and don't stare at other people's fields every day and waste your own fields.

Hehe, this sentence seems a bit inappropriate in society.

2 1 the risk of doing the pilot first is low.

Since the failure of the three major campaigns, I have formed a habit that whoever consumes my products will be thoroughly studied.

If you don't study hard every day, you will suffer every day.

Pay attention to the legal restrictions of advertising.

When I am in trouble, for example, I pay back the money of ordinary people, and everyone says I am honest. What is the actual reason?

Because I am dishonest. When I was in trouble, I failed to keep my promise to the people.

Because it was not cashed, it was found that the cost was too high.

The cost of the road I will take in the future is so high that I will demand a lot of myself in the future. (Benevolence, righteousness, courtesy, wisdom and faith)

Attention must be paid to the use of marketing tools.

We must increase manpower, material resources and financial resources, do key areas, and use key means to do it thoroughly.

No matter how strong the financial strength is, an enterprise can only work hard in a few key industries, key regions and key products.

If you don't focus on the average force, you will inevitably fail.

Advertising attraction is more difficult than coercion.

27 try jogging in the city, not fast; The national market runs fast, but it can't be slow!

To be a national market, we must first try out the market, bit by bit, not quickly;

Done, in the national market, it is half a step faster, not slower!

Small and medium-sized enterprises are the new force of employment.

It is difficult to get loans, the capital chain is tight, the cost of raw materials is rising, and the price of labor is rising, which makes life difficult for many small and medium-sized enterprises.

The monetary tightening policy actually hurts innocent small and medium-sized enterprises instead of big enterprises, especially state-owned enterprises.

The summary of successful experiences is mostly distorted, and the summary of failed lessons is correct.

A person can only learn when he is at a low ebb.

Quotations from Shi Yuzhu _ Wonderful Quotations from Shi Yuzhu _ What Shi Yuzhu said.

1 ruthless management and rich feelings.

2. Our company's foreign public investment was despised and sympathized at the stage of book loss;

In the book profit stage, it was vilified and abused.

In contrast, I enjoy the feeling of being despised and sympathized.

However, Jobs was right: Don't waste your time in other people's world, being despised, sympathized, vilified and reviled. Everything is just a cloud.

After successfully opening a store, it is not far from your great achievements.

I only stay in three places every day, office, home and car.

A product is a brand, and the brand cannot be extended randomly.

Earn money from rich people, but free for players with low spending power.

7 Find your own market segment. Grasp the key links and pay attention to market research.

There are no experts in marketing, the only experts are consumers, that is, as long as you can impress consumers. The same is true of life. You will never leave your sect. )

As people who have failed, or at least experienced failure, we should always learn something from them.

People can't learn anything when they are successful, but when they are prosperous,

If you succeed, you won't be able to sink your heart, and what you sum up is naturally empty.

Only when you fail, the lessons learned are profound and true.

10 After successfully opening a store, it is not far from your great achievements, so keep your feet on the ground first.

Concentrate on doing one first, but also give up the chain.

Don't dream too much about how to make a chain in the future, do the first one well first.

1 1 The business model of an enterprise will not remain unchanged, but will be constantly revised and developed in the process of practice.

12 I care about my consumers, and they regard their little things as big things.

For consumers who are not me, I am slow and don't pay much attention, even though I scold the dog.

13 We created 2 1 billionaires and 186 multimillionaires.

14 I'll find the difference first. What's the difference between my product and other products?

Differentiate products, create marketing events, and let the media consciously report as news.

There is something called the first rule of marketing.

If you go to Harvard to study, he will tell a case.

For Americans, who was the first person to fly across the Atlantic?

Usually you can answer, and the second time you ask who flew, no one can answer.

Who is the third to fly? I remember.

Why? The third is the first woman who flew in. She won the first prize.

15 We should make great efforts to establish a simple manual that even the most basic employees can understand, especially the management manual and marketing manual.

16 Grasp key links and pay attention to market research.

17 More than 90% of the difficulties you didn't even think of today, because you have no idea how difficult it is.

18 I have no objection to employees buying a BMW mansion. On the contrary, employees can afford it, which is the glory of the boss.

After browsing the last post, I found that most people think that I started as a health care product.

In fact, from 1989 to 1996, my main business was IT, making 6403 hanks and writing computers.

In 2004- 1 1 year, the main business was still IT.

From 1998 to 2002, I focused on health care products.

I have been engaged in IT for 2/3 of my career.

Investment banking is not the main business, and the government does not allow private enterprises to intervene in management.

19 generally no one has such an opportunity, and his personal assets are negative 200 million.

Because it didn't exist at that time, I was the first poor man at that time.

What is business?

The essence of business is to obtain the maximum benefit within the scope permitted by laws and regulations. I am a businessman.

What we do is to make more profits for the enterprise without endangering the society.

A businessman who wants to make money and preach morality is not a businessman, but a philanthropist.

2 1 A careful summary of the past is a great asset. People can't learn anything when they are successful, because they can't sink their hearts when they are successful, and naturally they are all empty things.

I am often criticized for not pursuing political progress.

I'm really behind. I will pay attention to other political issues besides economic policy. I'm not interested at all. I don't know how many people are on the Standing Committee of the Central Committee.

As long as you run your own business well, solve the employment problem and pay taxes, what politicians should consider has nothing to do with me.

I don't need a mobile phone. I can't find it if I want to have a meeting.

Hehe, stubborn backward elements.

I think my team is my greatest asset, and I cherish this most.

Failure is a very important asset, so we should make good use of it.

The difference between industrialists and capitalists: Industrialists should be good at discovering opportunities and seize them decisively.

Organize human and financial resources to make every detail to the extreme; Capitalists should resist temptation,

Wait patiently for the opportunity until the gold appears at your feet, and then bend down gently to pick it up.

Industrialists create social wealth, while capitalists optimize social wealth.

After the success of industrialists in China, they often make a transition to capitalists unconsciously.

The so-called talent is that you give him something and he does it;

You give him one more thing and he will do it again.

Silicon Valley tolerates failure, and investors trust those who fail more often.

I think you can avoid failure only if you have experienced it.

In contrast, the domestic environment is not tolerant of losers.

China people are too smart, too diligent and too competitive, and enterprises in all industries are in vicious competition.

When the motherland is immersed in the red sea, you can't find a few blue oceans.

For example, three new games are born every day in the online game industry, but less than three are successful every year.

Everything else is soy sauce, but real estate and coal bosses are still investing in online games.

There are only two ways for entrepreneurs in the Red Sea: 1. Find your core competitiveness and work hard to strengthen it. 2. Go home and hold the baby.

There is only credit in the company, not hard work.

When a core member of the team wants someone to resign, don't keep him. Since there is, they will leave sooner or later.

3 1 Wenzhou private lending is illegal according to laws and regulations. After playing for 30 years, the more you play, the higher the interest.

The fundamental reason is that its high efficiency and low threshold can meet the needs of society and banks cannot replace it.

Instead of blocking it, it is better to legalize it, formulate management regulations and transport it in the sun.

In this way, the social cost may be reduced, and the loan interest may be reduced.

My success is not accidental, but the result of my leading the team to pay full attention to the target consumers.

My success today has a lot to do with my past failures, which are the result of management and strategic failures. What I am pursuing now is perfectionism.

Don't think about your junior high school level, it's no different from a doctor.

As long as you can do it, I have always been this view. I don't care about education, as long as you can make contributions.

It is more useful to think carefully about the lessons of failure in the dead of night than to read a book.

The great Jobs insisted: strategically despise difficulties and not be bound by any dogma;

Tactically, we attach importance to difficulties, and in detail, we pursue perfection crazily.

Before any project is done, it is inevitable to be blindly optimistic when it is not officially taken out.

I haven't studied advertising. When I hold Hanka, I want people to know, so I have to advertise.

At the beginning, every word was written by myself. When the first advertisement was successful, there was naturally more investment.

Later, I bought some professional advertising books and found that the teaching materials were all deceptive. The key to advertising is to pay attention to consumers.

Don't always think about opposing your competitors, but try to make up for their shortcomings.

There is no accidental factor in my success, but my team must pay full attention to the target consumer groups.

Know what they are thinking and do the same thing. Spend a lot of time with the target consumers.

Any enterprise is gambling, what is gambling?

For example, when an investment is not 100% sure, it should be said that it is gambling.

But as an investment project, no enterprise dares to say that it is 100% successful.

Shi Yuzhu's words about marketing are the Twenty-four Classics.

1, there are no experts in marketing, the only experts are consumers, that is, as long as you can impress consumers.

I haven't studied advertising. When I want people to know with Hanka, I have to advertise. At the beginning, every word was written by myself. When the first advertisement was successful, there was naturally more investment. Later, I bought some professional advertising books and found that the teaching materials were all deceptive. The key to advertising is to pay attention to consumers.

There must be a key point in the application of marketing means. We must increase human, material and financial resources, focus on key areas, and use key means to do the work thoroughly. No matter how strong the financial strength of an enterprise is, it can only work hard in a few key industries, key regions and key products. If there is no average effort in key areas, it will inevitably fail.

I'll find out the difference first. What's the difference between my product and other products? Differentiate products, create marketing events, and let the media consciously report as news. There is something called the first rule of marketing. If you go to Harvard to study, he will tell a case. For Americans, who was the first person to fly across the Atlantic? Usually you can answer, and the second time you ask who flew, no one can answer. Who is the third to fly? I remember. Why? The third is the first woman who flew in. She won the first prize.

5. What is the propaganda method? I suggest getting on TV before coming up. The first newspaper (irresistible, such as SMS) and the second event marketing make the media consciously treat you as a news report, which is very economical. (attractive)

6. The most serious problem of online games charging by time is that the game consumption is the same regardless of poor students or billionaires-this is the most taboo in marketing.

7. Most enterprises in China are now making consumer-oriented products. In fact, most enterprises are marketing-driven, or more than 90% of enterprises are marketing-driven. Many enterprises didn't do well in the end, and the problem lies in marketing.

8. To advertise, you must be the person who knows your products best, and the person who knows your consumers best can do it well.

9. Don't broadcast advertisements. You have to broadcast it for at least a year.

10, most of the consumer goods in China, more than two thirds of the consumer goods, are somewhat seasonal. Try to broadcast it a few months before your sales season.

1 1. Trial sale is very important. Don't be afraid that the trial sale will drag on for three and a half months. Don't be afraid, because it will make you make fewer mistakes and make the company safer.

12, as long as it is marketing, as long as it is a company that makes consumer goods, everyone should understand consumers except aunt sweeping the floor.

13, unforgettable advertisements are characterized by constant repetition.

14, if you want to increase your sales, you must rely on more people to understand your products in order to increase your sales. This kind of company is marketing-driven.

15, a plan determines the success or failure of a product. There are many good products on the market, but the success rate is less than 10% because there is no planning.

16, if a name is not catchy and easy to remember, it often takes dozens of times of advertising efforts to achieve the effect of making others remember. Most of the products that have been made are well known. Taking a good name can reduce a lot of labor and a lot of pressure.

17, marketing, don't be superstitious about those theories, some of which may be summarized in the canteen. A considerable proportion of theories are actually some theories summarized by advertising companies, especially foreign advertising companies in the past few decades. They use these theories to trick enterprises into spending more money on advertising.

18, marketing has only one word, and the only word is your consumer.

19, no matter what industry, if you want to find a teacher, you must find your consumer. You thoroughly study consumers, and your marketing plan will come out.

20. From the enterprise's point of view, it is a good advertisement to be able to sell products, but it is not a good advertisement for our enterprise if we can't sell products.

2 1, I give the product a name, that is, it is best to use words that often appear in ordinary people's daily language. You can't remember those profound words.

22, health care products to really make money, can not rely on advertising to make money, because advertising costs are too expensive. To really make money, consumers can't rely on advertising. Advertising can only play the role of introduction.

23. Maybe a product has many benefits. In fact, if you say three benefits, you don't say anything. You said two benefits, remember one thing, you said one benefit, and people really remembered it.

24, the final product, want to make money by repeat customers.

Shi Yuzhu

1, 90% of the difficulty you haven't even thought about now, you don't even know it's a difficulty.

2. When a core team member wants to resign, don't keep him. Since he has, he will leave sooner or later.

If you don't have the price advantage and absolute technical advantage, don't enter the Red Sea market, or you will lose!

4. To do chain business, you must make a set of marketing manuals and management manuals for fools. Only in this way can remote management be realized.

5. Being a successful store is not far from your great success. First, be a down-to-earth and concentrate on it, and give up the chain. Don't dream too much about how to make a chain in the future. Be the first one down to earth.

6. To be a national market, we must first try out the market, a little bit, not soon; Done, in the national market, it is half a step faster, not slower!

7. Don't think about your junior high school level, which is no different from that of a postdoctoral fellow. As long as you can do it, I have always been this view. I don't care about education, as long as you can make contributions.

As people who have failed, or at least experienced failure, we should always learn something from them. People learn nothing when they are successful. They can't settle down when they are prosperous and successful in their careers. What they summed up was naturally empty. Only when you fail, the lessons learned are profound and true.

9. Summarize past successful experiences, especially the lessons of failure. Think about it in the dead of night. I want to sleep anyway. Thinking about it is actually more useful to you than reading a book. Because some books are far away from you, which you wrote in the past.

10, the most painful time, the most stressful time, there was only one thing in my mind at that time. I recruited the manager of the national branch to the north gate at the foot of the barren mountain, in the guest house, and then held a criticism meeting behind closed doors in that place. People criticized me for three days and nights, and I thought it was very useful.

1 1. When a core team member wants to resign, don't keep him. Since he has, he will leave sooner or later.

12, if you have no price advantage and absolute technical advantage, don't enter the Red Sea market, or you will lose!

13, to do chain business, you must make a set of marketing manuals and management manuals for fools. Only in this way can remote management be realized.

14, to be a national market, we must first be a trial market, and we must do it bit by bit. Done, in the national market, it is half a step faster, not slower!

15, it is more difficult to change the inherent concept of consumers than to climb the sun; But it is not impossible.

16. After successfully opening a store, it is not far from your great achievements.

17, do one down-to-earth and give up the chain. Don't dream too much about how to do the chain in the future, and do the first one down-to-earth.

18, junior high school level is no different from postdoctoral level. As long as you can do it, I have always been this view. I don't care about education, as long as you can make contributions.

19. in this era, many details are the decisive factors after the strategy is correct. If it is not handled well, your strategy will fail no matter how correct it is.

20, don't just look at the spire, the second and third line markets are bigger than the first line.

2 1. When doing business in China, if the law goes against you, something will happen and you will go to jail. Entrepreneurs should pay special attention to the fact that these two things will really happen inadvertently. For example, if I register a company and a head office, can I use 1 million? If I use it, I will go to jail and I will be sentenced. There are many red lines in China's laws. Once we don't understand the law, it's easy to go to prison. In the past five to ten years, more than half or even more private enterprises suffered from the financial crisis, and many people ended up in jail. What's the reason for going to jail? This is still a legal issue. When the capital chain is tight, he will do many things that he thinks are reasonable but not in line with the regulations, leading to imprisonment. At the beginning of our business, we must have a strong legal concept. Even so, accidents are inevitable, and what happens is a big deal.

22. Management is ruthless and people are affectionate.

23. The so-called talent is that you give him something and he makes it; You give him one more thing and he will do it again.

24. If melatonin is ineffective, please tell one hundred people around you.