What kind of posters are attractive? How to design store promotion posters to be more attractive?

How to design the most attractive Mid-Autumn Festival posters?

The Mid-Autumn Festival is approaching, and many companies are preparing for activities, promotions, etc. Of course, posters are indispensable for any event. Whether it is a marketing poster or a product promotion poster, how to attract customers is the core issue.

Miao Mouse has compiled 8 types of poster designs below, hoping to bring some new inspiration to bosses and designers.

1. Illustrations

Recently, illustration creation has become more and more popular and is also keen on many clients. And now designers also like to use illustrations to express their ideas. The advantage is that it has rich imagination and free creativity. There are many types of illustrations, such as flat, texture, hand-painted, gradient, stroke, and MBE.

2. Physical scene type

This type of poster can truly and accurately reflect and express the content to be conveyed. Most of them are realistic shooting. In addition, the pictures can also be edited according to the theme. The retouching process makes the picture more detailed and rich.

3. Life scenes

Many Internet brands have already regarded life scenes as a "routine operation" in communication. With the help of Internet big data, we can firmly grasp the user's life trajectory and accurately cut out the user's life scenes through the lens. Most of the works are created along a sentimental line, freezing some plots of life into illustrations. Trigger users' emotions with scenes, and ultimately trigger users' screams.

4. Font design category

Through redesigned fonts, we can touch the psychology of consumers in a concise and prominent way, making the image more unique.

5. Heterogeneous and isomorphic categories

Use the shape of one element to destroy or graft another element, causing conflicts and connections between the two, thereby creating new ones. visual form. That is, two or more elements with similar structures but different properties are combined into a new whole. This effect is both unified and contrasting.

6. Symbols

For example, convert the moon or mooncakes into logo graphics, or graphic symbols that can represent product functions and communication themes, and create a scene composed of related elements. . While highlighting the Mid-Autumn Festival theme, it also strengthens the brand's affinity.

7. Replacement

The Mid-Autumn Festival is inseparable from the moon, moon cakes, rabbits and other elements. The method of combining certain elements together by substitution also has a metaphorical meaning. The condition for this technique to work is that the two elements must have a certain degree of similarity in appearance.

8. Other Art Categories

Art posters are often used for metaphors and creative design. During design, they put a greater test on the designer’s imagination. The meaning of the poster is close to the subject, giving people space to think and imagine. Such posters are more suitable for non-commercial and non-profit activities.

Miaoshu Brand Design focuses on brand design, providing services such as overall image construction and brand planning and design, product packaging design, and brand promotion graphic design!

If you have design needs, please follow the "Miaoshu Brand Design" public account for consultation and negotiation. How to design store promotion posters to be more attractive? In the era of mobile phones and the Internet, the speed of information dissemination is getting faster and faster, and the amount of information received by each person every day is dozens of times more than before. Scroll through Tik Tok, look at pictures, and every APP webpage is vying for the user’s attention. In an era where appearance is all about appearance, can your poster attract customers’ attention in one second? Poster design should not only be beautiful online, but also attract users. At the same time, they can get your theme content and poster promotion content in the next second, and there should be a way to directly purchase or inquire. So how to design it? The following seven points require more attention during the design process. 1. There are many posters with prominent themes. At first glance, you don’t know what they are selling. Slogans like "Save worry, save effort, save money" are indeed attractive, but these six words are too popular, so before these six words, you need to identify yourself to the user. Are you a supermarket? Design studio? clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "saving worry, effort, and money" that choosing you will bring. For event promotion posters, the theme of the event should be stated, such as "Big opening discount, buy one get one free". Although such themes seem to be very common, the more straightforward and easy-to-understand the expression, the lower the reading cost for people. The more willing to look. What businesses need is accurate traffic, right? Therefore, accurate traffic starts with accurate poster design.

2. The project service is clearly publicized. The theme has been determined, but are the project services clear enough? Each theme actually has corresponding picture materials, such as the promotional poster above; summer vacation corresponds to the refreshing blue, real estate posters are combined with the atmospheric community buildings; the financial management fund uses gold + gold coins + professionals that symbolize wealth; Taekwondo The enrollment poster uses a Chinese ink style background with corresponding photos of the service process on the back, making it simpler and more straightforward. The service content of each project is expressed very accurately. People can think of the corresponding project when looking at the picture, and the explanatory text makes the poster more vivid. 3. Visualized project details. The visualized project details not only have course process pictures on a single page like Taekwondo, but also have course descriptions, main features, project details, etc. like the autumn tutoring classes. After clarifying the theme, put the corresponding pictures, materials and color combinations to make the style and theme of the entire poster more consistent. 4. The pain points of copywriting are more important than design skills. A good copy can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action after seeing it, and they will feel at a loss if they don't buy. KEEP's classic short copy "Self-discipline gives me freedom", as well as long copy, capture the key points of expression, so that what users see is what they get. 5. There is trust and endorsement. A good poster has a theme, copywriting, and materials. If there is corresponding trust and endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 chains across the country, and selling 1 million copies a year, these are all good trust endorsements. The trust endorsement + copywriting expression add a sense of trust to the entire poster. 6. There is contact information; address + phone number + WeChat QR code. Many people have good poster designs, and the pictures and color combinations are good-looking, but they do not have specific addresses, contact numbers and WeChat QR codes. These are all must-add in poster design. elements. Some people also make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, it is not easy to spread. Now many people no longer use traditional single pages to spread posters, but send posters to Moments with one click. By sending a group message to 100 people, you can quickly reach thousands of people directly, but how many people can open the poster and see it? Do you know how many people are interested after opening it? If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering. Therefore, do not pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn details without downloading. 7. High-definition pictures without watermarks. With the development of technology, the threshold for poster design is getting lower and lower. Many poster designers who are not professional poster designers can also successfully create them through some APPs. These APPs, such as: Maker Post, MAKA, WeChat Business watermark camera, picture itch, picture monster, etc. However, some apps do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture also lowers the store's grade. If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks. Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references. How to make the posters you design more attractive 1. The layout of text is self-evident in the design of promotional posters. In addition to eye-catching images, text creativity is also very important. Text and pictures are both visual elements, and text should not be completely excluded when it comes to images, as most people imagine. Therefore, text layout plays a very important role in the design of promotional posters. In the process of text layout, the principle of conciseness and conciseness should be followed. With the surrounding simple image elements, only short words can be used to remind the audience. In modern design, the choice of fonts for poster design is also particularly important. The application of some fonts can attract others' attention, but not everything that attracts attention is good. When choosing, you must combine it with the page style, otherwise it will look out of place. . In order to make the poster have a consistent and coordinated effect, usually no more than three fonts are used in a poster. Too many fonts will appear messy and fail to highlight the key points.

If your poster page composition is very simple, you can also choose a relatively complex font, which can increase the decorative effect of the poster and make the entire composition more attractive. 2. Strengthen the artistic effect of promotional posters through reasonable exaggeration techniques. During the design process of promotional posters, you can use imagination to significantly overexaggerate certain aspects of the quality or characteristics of the object being promoted, and deepen the influence of these characteristics. know. Through this technique, the essence of things can be more clearly emphasized or revealed, the artistic effect of the work can be strengthened, and a strong emotional color can be injected into the artistic beauty of the advertisement, making the product's characteristics distinctive, prominent and moving. 3. Highlight the unique special ability of the product and stimulate consumers' desire to buy. In the design of promotional posters and advertisements, use various methods to capture and emphasize the unique characteristics of the product or theme itself, and highlight its unique features and characteristics. Make key descriptions, place these features in the main visual parts of the advertising screen or highlight them, so that the audience will have a strong visual sense, a unique beauty, and achieve the promotional purpose of stimulating the desire to buy.