Home appliance work summary

Home Appliances Work Summary

Introduction: Everyone should summarize their personal work from time to time. Below is a summary of home appliance work that I have compiled for you to read and learn from.

Home Appliances Work Summary

1. Work Review

1. Continue to read the company’s various documents and operating procedures, and learn about the company’s corporate culture, organizational structure, Study and understand rules and regulations, operation management, etc.; and have an in-depth understanding of the scope of work, operating procedures, etc., and summarize home appliance work. 2. Integrated into the department team in a short period of time, and successfully participated in the planning, supervision and execution of various promotional activities of the department, such as: Skyworth trade-in for old; Jiajiale tribute to teachers and Mid-Autumn Festival activities; Hesi National Day celebrations; Xintang store’s new decoration and launch; Gome’s reopening response activities, etc.

3. During the execution of the event, go deep into each branch to understand the process and effects of the event, conduct investigations and analysis of regional competitors, and provide timely feedback on the competitors' promotional strategies during the same period; and participated in the project headed by Mr. Tang Respond to meetings with the heads of the marketing department, purchasing department, and branches and make personal suggestions.

4. Organize various data, pictures, highlights and deficiencies in the implementation of promotional activities in each branch during the National Day, and organize the celebration and National Day activities from preparation to execution to post-production Make a comprehensive, specific and visual summary of the follow-up and other matters, and obtain the recognition of relevant leaders and colleagues.

5. In the production of subtitle advertisements during promotional activities, I recommend the use of three-dimensional animation effects to vividly reflect our company’s promotional content and advantages, giving audiences and consumers a sense of Jiajiale. A new cognitive perspective; I also gave a lot of innovations and suggestions in the design of various promotional materials to make the pictures more beautiful, vivid and eye-catching, and better convey our company's corporate image and activity content.

6. By reviewing the company’s previous advertising production costs, and conducting market research and evidence collection on the current advertising production, we re-formulated the production prices for advertising and promotional materials, which greatly controlled the production costs. , saving the company expenses to a certain extent.

7. Make relevant suggestions on creating atmosphere inside and outside the store and shaping the image of shopping guides. For example: Adjust the layout of Rixinxin’s off-site stage to make it more eye-catching and attract people; it is recommended that five old image boards in the Xintang store be refurbished to improve the store environment and better communicate the restructuring of the Xintang store The positioning of "new image, new positioning, wholehearted service" after renovation.

8. Organize the themes of our company’s original corporate feature films (about 10 minutes) and 30-second image commercials, and revise and adjust them based on our company’s current advertising requirements to convey our company’s business operations as much as possible. Based on the concept and the spirit of our employees, we have formulated new proposals on the premise of strengthening our company's high-quality service and worry-free process, and reducing production costs under the original price.

9. In order to further promote our company's corporate image and various promotional policies better, more effectively, and at lower cost, enhance our company's visibility and product sales, and optimize market competitiveness, through various regional market After investigation and analysis of the publicity and promotion route, under the guidance of Mr. Tang, a "Bus Media Placement Proposal" was written and actively coordinated with the bus companies to reduce the placement costs.

10. Actively and conscientiously participated in the training courses organized by the company such as "Professional Manager" taught by Yu Shiwei and "Face-to-face Consultative Sales" taught by Mr. Zhou Rong. I also learned a lot of management and sales knowledge, and realized a lot of truths. I also understood that a large part of the competitiveness of an enterprise comes from the competition of knowledge and teamwork. Work summary "Home Appliances Work Summary".

2. Analysis of the company’s current market environment

(1) Analysis of regional peripheral environment: Peripheral home appliance chain giants are approaching step by step and are constantly encroaching on the secondary and tertiary markets.

Attachment: Summary of the work of bringing home appliances to the countryside

The promotion work of home appliances to the countryside is to thoroughly implement the scientific outlook on development, actively expand domestic demand, promote the construction of a new socialist countryside, improve the quality of life of farmers, expand rural consumption, and coordinate domestic and international efforts. An important measure of the market, its purpose is to activate farmers' purchasing power and promote the coordinated development of domestic and external demand.

By the end of 20xx, our town *** sold 849 units of home appliances to the countryside, with a subsidy of 150,000 yuan.

1. Main practices

1. 2011 is the year of supervision of home appliances going to the countryside. After the county work meeting on home appliances going to the countryside, our office strictly implemented the Yang County home appliances going to the countryside work implementation plan, with the director of the town finance office as the team leader and specially dispatched manpower as the daily work management organization for home appliances going to the countryside.

2. Use various media and forms to carry out promotional activities for home appliances going to the countryside. Our office took advantage of the opportunity of holding meetings at the home appliances going to the countryside sales outlets and various towns and villages to distribute the home appliances going to the countryside policy and promotional materials to each village group, and posted the home appliances going to the countryside policy and specific purchase and subsidy application procedures in prominent locations at the sales outlets and each village group. , announced the registered and approved sales outlets for home appliances going to the countryside, among which 35 slogans were posted; 1 banner was hung; 1 policy consultation point was set up; 3 sales outlets were inspected 6 times.

3. Combine strict management with supporting enterprises. At the beginning of April, superiors required enterprises to completely enter relevant information about the products sold into the network system within 3 days after the product was sold. We trained the responsible personnel to master the system's operating methods and procedures, and conducted inspections at all sales outlets in the town. Conduct business training,

also provide business guidance through phone calls, door-to-door visits, etc. to help sales outlets input information immediately. Now all sales outlets can input information instantly and accurately. All sales outlets are uniformly required to display three signs: "Designated Sales Outlets for Home Appliances Going to the Countryside", "Instructions for Purchasing and Subsidy Declaration for Home Appliances Going to the Rural Areas", and "Price Announcement for Winning Bidding Products for Home Appliances Going to the Rural Areas" to guide farmers to purchase and win bids at designated outlets. Home appliances products for rural areas.

4. Actively complete the subsidy declaration and filing work. According to the "Notice on the Issuance of Operational Rules for Home Appliances to the Rural Areas" issued by the Ministry of Finance, the Ministry of Commerce and other departments and the County Finance Bureau, the "Interim Measures for the Management of Subsidy Funds for Home Appliances Sending to the Rural Areas in Yangxian County" have been formulated, and specific procedures for applying for subsidies have been made. requirements, and the subsidy funds will be distributed to farmers through the “all-in-one card”. Since the implementation of this measure, farmers have been motivated to purchase home appliances for rural areas, and sales at various outlets have increased significantly.

5. Strengthen the supervision of advance subsidies at sales outlets and the key return visit system for supervision and inspection. During the audit process, our office conducted telephone return visits one by one for farmers who purchased more than two units of the same product. No discovery has been found so far. The phenomenon of subsidy fraud.

2. Next steps

In the future, our institute will further increase the propaganda of the policy of sending home appliances to the countryside, and use various forms and means to inform the majority of farmers about the party’s policies. To truly become a household name, the work of sending home appliances to the countryside can be carried out smoothly in our town. ;