Business plan of Syb milk tea shop

A business plan is like a super-powerful computer, which can help entrepreneurs record a lot of business contents and ideas and help entrepreneurs plan a blueprint for success. If the whole business plan is detailed and clear, it may help entrepreneurs or partners involved in business to better understand and concentrate, which is tantamount to helping entrepreneurs to succeed. The following is the business plan template of syb tea shop that I carefully arranged. Welcome to share.

I. Introduction to the Project:

Our store is an entrepreneurial project with less capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about 3 months, the operation and management of tea shops do not need much working capital, which is very suitable for small enterprises to start their own businesses. Our shop is called "Tea Story", which is easy to remember and remember. Our goal is to attract customers and make big profits with the unique characteristics of general tea shops. It takes one year to build the reputation of "Tea Story", establish brand effect, accumulate funds, and then expand the operation to other markets through research and pilot, and obtain greater benefits. Through continuous reform and gradual improvement in the course of operation, we will form a reputation, expand market share, and form a chain of "Tea Story" tea shops.

Plan summary

I. Introduction of the Project

Second, the industry analysis

Three. Product/service introduction

Fourth, the store location.

Verb (abbreviation of verb) decoration and equipment procurement

Human resource planning of intransitive verbs

7. Market analysis and forecast, competitor analysis and the characteristics of our store.

Eight, marketing strategy

Nine. Financial demand and application

X. Risk and risk management

XI。 Medium and long-term planning

Second, the industry analysis

Milk tea and coffee belong to mass consumption, with many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the tea shop industry is also fierce. We must make characteristics in order not to be eliminated and stand out in the industry. At present, most tea shops have the same taste. If you want to do it well, you must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will feel clean and fresh as soon as they enter the tea shop.

For the pricing of products, we will set different prices according to different tastes, generally at 3. Around 5 yuan, the same as the average market price. We seize the market share with the competitive advantage and the quality and characteristics of our products.

Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain a competitive advantage in the industry. Therefore, at the initial stage of opening, you will get a pass to enter the market with high quality and low price, there will be promotions and special offers, and products and services will be introduced.

Three. Product/service introduction

Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet the consumer demand, we also deal in double-skin milk, shaved ice, milkshake, various juices and drinks, and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will continue to try to develop new varieties of milk tea, which will become the recommended drink this week and will be sold on sale two days before its launch. If the response is good, it will become our characteristic product. In order not to be imitated and surpassed, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: lovers' milk tea, Singles' Day: single milk tea. Constantly attract customers because of their own characteristics, make customers impressed with our store, gradually form a word of mouth, and become an intangible brand asset of enterprises.

In addition, the seasoning technology can be combined with the requirements of wine blending process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although the mountain spring water is expensive, it tastes good and the products are good to have repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators really learned the technology of milk tea. Basically understand:

1, learn to taste milk tea;

2. Raw material formula;

3. Seasoning quantity and time;

4. Application of equipment and seasoning temperature;

5, seasoning techniques;

6. Preservation of milk tea;

7. Packaging requirements of milk tea;

8. Changes in milk tea, including sample change and qualitative change, such as pulling flowers.

Fourth, the store location.

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you. The bustling location is the best choice. This does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find a venue according to our own investment ability and competitiveness, look at the present situation of shops and estimate the future development. It is necessary to evaluate the level of sleeper consumption, and it is not appropriate to invest heavily in places with low consumption; Similarly, don't invest low in places with high consumption. We should also consider whether there are peers nearby or around, the price and quality, whether the shops we are looking for are competitive, whether there may be competitors in the future, and so on. Especially for investors who are short of funds like us, in the calculation of breakeven, we will determine the location of the store according to the data that "the rent of the opposite store shall not exceed 15% of the average minimum turnover". The school is surrounded by a very good location, with many students and more consumption. What needs to be added is that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.

Verb (abbreviation of verb) decoration and equipment procurement

Decoration is designed according to investment quota, consumption level and product collocation. Decoration style should be in line with consumption power, comfortable and hygienic, simple and generous. Especially for young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the process design of the bar, design the scheme according to the product demand and equipment, and consider the space required for product promotion and equipment addition as much as possible while running smoothly. This also includes hydropower layout and hydropower requirements.

Purchase equipment according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. The equipment of the store should match the hydraulic power of the store, especially in the small area of pedestrian street, and it is necessary to consider finding another kitchen to coordinate. The production of milk tea generally uses the following equipment:

1, sealing machine

Those with counters are generally sold in shops selling cooking machinery and sealing equipment. Every time a letter is opened, whether the power is connected or not, the counter will record the number. This is a mechanical counting. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.

2. Sealing film

Generally, sealing machines are sold in places where they are sold. When buying, pay attention to the fact that the sealing film is not too thick, which is easy to seal, and it will be difficult to insert the straw when inserting. Too hard, either insert a straw, or drop milk tea on the ground, or accidentally insert a cup. In terms of material, too thick is generally not a good material, it will be brittle, and it will crack a big hole when inserted.