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Low Carbon Travel Poster Design Instructions - The Meaning of the National Low Carbon Day Icon

Environmental protection poster design instructions_Low carbon environmental protection poster design instructions

1. Theme

The theme is to let consumers understand what the central idea and main content are, and the purpose The purpose is to allow consumers to know the core content at a glance. The theme is generally placed at the first visual center of the entire poster page, and the theme text should be refined concisely, efficiently, and straight to the point.

2. Style

Style refers to a certain feeling that the page conveys to people, such as classic, cute, fresh or simple and fashionable.

3. Composition

In the process of poster design, the balance of the layout is extremely important, and the contrast between different objects must also be handled well. Such as the size contrast of text fonts, the contrast of thickness, and the contrast of the distance of the model. For example, when we draw a sketch of a still life, we should pay attention to: near large and far small, near real and far virtual, near high and far low, 4. Color matching

(1) Similar colors: the harmony of colors with the same hue, different brightness and purity , so that it can produce a gradual order, and make up for the monotony of the same hue in terms of changes in brightness and purity. Use blue tones to give people a refreshing and clean feeling.

(2) Adjacent colors: In the hue circle, the closer the hues are, the more harmonious they are. Use similar reds and yellows in the color wheel to harmonize and make the picture warm.

(3) Contrasting colors: Yellow and blue are contrasting colors, and the picture is supplemented by intermediate colors, red and purple, to form a contrasting tone.

(4) Gradient color: Gradient color is actually the application of a blending method, which is a phenomenon in which colors gradually change according to levels.

Color gradient is like a simple mixing of two colors, which can produce a variety of colors regularly. Gradient colors between dark and light colors create a sense of distance and a three-dimensional visual effect.

5. Background

The background in poster design refers to the scene that sets off the main things, such as products, copywriting, promotional information, etc.

6. Products

Product placement, placement angle, product proportion, product screen proportion, product integration with other elements, clarity and product cutout issues. The meaning of the National Low Carbon Day icon

The meaning of the National Low Carbon Day icon is as follows:

The outer outline is the capital English letter "C", which is the abbreviation of English carbon; the inner outline is low The pinyin initials "D" and "T" of the word carbon, as design elements, form a pattern of three people holding hands, symbolizing the government, enterprises and the public's joint participation in low-carbon actions;

The lower part is designed in the shape of the earth, and looks like a ship, which represents the unity of all people, the same boat, the economy, the promotion of low-carbon development, and the protection of the global climate; the entire logo adopts the main color of green, which represents green, low-carbon, and environmental protection; on board The three "low-carbon" people match the three colors of red, yellow and blue, symbolizing primitiveness and change.

"National Low Carbon Day":

The promotional slogan will be widely used at the publicity site and related promotional materials for a series of important activities of the "National Low Carbon Day", which will help further improve The whole society should raise awareness of climate change, advocate low-carbon life for citizens, and vigorously promote the construction of ecological civilization. Among these logos, we will use the logo for a long time and collect and select slogans from the public on the eve of the annual "National Low Carbon Day".

It is reported that the State Council executive meeting held on September 19, 2012 decided to set up the third day of the National Energy Conservation Publicity Week in June every year as "National Low Carbon Day" starting from 2013, aiming to popularize climate change knowledge, publicize low-carbon development concepts and policies, encourage public participation, and promote the implementation of greenhouse gas emission control tasks. Environmental protection poster design instructions

Material name: Creative poster design template.

Pixel size: 3561×5337, etc.

Number of pictures: 148.

Material format: JPGPSD.

File size: 13.29G.

Generally speaking, posters can be divided into the following categories in terms of content:

1. Movie posters are used by theaters to announce the name, time, location and content of the film being performed. A kind of poster. Some of these posters will be accompanied by simple promotional posters, vividly depicting the main characters in the movie to expand the intensity of publicity.

2. Posters for art evenings, acrobatic sports competitions, etc. This type of poster is similar to movie posters. Its content is a kind of performance activity that the audience can immerse themselves in for entertainment and viewing. This type of poster generally has a strong participation. The design of posters often needs to be novel, unique and attractive.

Extended information

Uses

1. Advertising posters: can be spread to society, mainly to increase the visibility of enterprises or individuals.

2. Modern society posters: relatively common social phenomena, accepted by most people, and providing important information about modern life.

3. Corporate posters: Recognized by corporate departments, they can be used to control some of employees’ thoughts and trigger thinking.

4. Cultural posters: The so-called culture is indispensable in today's society. No matter how remote the corner or how quiet the mountain forest, there are cultural star posters.

5. Film and television drama posters: A relatively common way of publicity is to create posters to achieve publicity effects by understanding the character clues and themes of film and television dramas.