Can anyone tell me what spicy shrimp 2048 2058 2068 2168 mean?

From the boom to the disappearance of the spicy shrimp phenomenon, in the middle of winter, the business of hot pot restaurants has also reached the golden period of the year: crowded with diners, fragrant meals, relatives and friends gathered around the hot pot Family ties were chatting freely around the dinner table, and the bosses were also taking stock of this year's Nuggets harvest. However, for the spicy shrimp operators, such a lively scene no longer belongs to them... Now it is desolate. What a hot memory at the beginning - how many lessons can be learned from a storm? Why did the spicy shrimp that emerged last year in Zhengzhou come in a hurry? , go in a hurry? The "spit oil" incident was the direct trigger for the demise of spicy shrimp. During the interview, both the operators and the diners of spicy shrimp regarded this reason as the direct reason for the decline of spicy shrimp. The so-called "saliva oil" means that hotel staff recycle the leftovers left by guests, skim out the oil in the leftovers, and refining them for secondary processing for further use. It got its name because the oil was mixed with the saliva of the guests. A 2048 Spicy Shrimp operator told reporters without hesitation that in August this year, a media reporter went undercover at the Spicy Shrimp store and recorded the inside story of the Spicy Shrimp operator recycling "saliva oil". Spicy The shrimp business has since plummeted. "After the saliva oil incident was exposed by the media, I felt sick thinking about it. Last year, my colleagues and I ate 'spicy shrimps' when we had nothing to do. We didn't know how much saliva oil we had eaten, and we will never eat it again." Many spicy shrimp lovers are deeply disgusted by the operators' behavior of recycling "saliva oil". "The spicy shrimp was drowned in saliva." A spicy shrimp operator told reporters that the citizens of Zhengzhou are particularly sensitive to the saliva oil incident. Since the media exposure, the spicy shrimp that everyone loves has been thrown into the shadows by consumers. Not only that, "saliva oil" has also caused a shock wave to the hot pot industry in Zhengzhou. This winter, the hot pot industry has also been cast a shadow by the use of "saliva pot bottom". The owner of a hot pot shop on Huayuan Road said, "Since the saliva oil incident was disclosed, the situation of the entire hot pot industry has been far worse than before." What he saw - the scenery is no longer crowded. Recently, reporters have been in the streets and alleys of Zhengzhou to investigate spicy food. Shrimp business conditions. At 6 p.m., the reporter came to a spicy shrimp restaurant in the northern section of Tongbai Road. This two-story restaurant with a business area of ??about 500 square meters had no diners yet and seemed deserted. Seven or eight hotel staff were sitting around. Poker was being played at one table, while another waitress fell asleep on the table. A cup of hot tea placed on the table was still steaming. Despite this, the hotel operator still received reporters seriously. According to them, now is the spicy shrimp freezing period. Compared with last year, one is in the sky and the other is underground. When it first started last year, a table had to be turned over three times. The customers here haven’t left yet, but the food has already started over there. I have grabbed a seat, but now, no one is interested in the huge business hall. If you walk on the streets and observe carefully, you will find that many spicy shrimp shops have changed their appearance. At the intersection of Zhengtong Road and Huainan Street, the spicy shrimp glass door is locked, with a transfer sign posted on it. Looking through the glass door, you can see that the dining table has been covered with a layer of loose soil. A citizen who lives here said, This restaurant is not doing well and has been closed for many days. The reporter then went to a spicy shrimp shop on Wenhua Palace Road. As a former diner here, I still have some nostalgia for it, but the deserted scene at the door surprised the reporter. The entire store was being renovated, and the door was full of cement and sand. The pillars and ceiling of the hall are exposed to cement, and several workers are busy decorating them. Reporter asked: What brand will the renovated hotel be named after? Several workers replied: I don’t know, it won’t be spicy shrimp anyway. It is understood that last year, the spicy shrimp brand quickly became popular in Zhengzhou’s catering industry. Spicy shrimp franchise stores opened all over the streets and alleys of Zhengzhou. When it was booming, there were more than a hundred franchises. But now, spicy shrimp is still tenaciously supported. It is said that there are only two shrimp restaurants left. 2048, the "Spicy Shrimp" that was once popular in Zhengzhou, sadly withdrew from the stage of the Central Plains catering industry. Outlook - Can we come back after the storm? You can see on the streets that what was once a bustling spicy shrimp store has now been replaced by Little Sheep hotpot franchise stores and a braised noodle restaurant that is loved by Central Plains people. So, will the spicy shrimp make a comeback after the storm? Market competition is ruthless and cyclical, and this problem is also lingering in people's minds. Click on various spicy shrimp websites to see various consumer messages. There are 42 consumer comments on the 2048 Spicy Shrimp website alone. There are those who praise and there are those who criticize.

It’s not uncommon to see messages asking about joining the franchise. Moreover, even as Zhengzhou’s spicy shrimp was losing its place in Maicheng, spicy shrimp restaurants in Xi’an and other places were still crowded with customers. "Eating is a kind of spiritual enjoyment. That pot of hot and spicy shrimps, with a layer of red and translucent oil at the bottom of the pot, sprinkled with a layer of fragrant sesame seeds, garnished with green coriander, and delicious squid, My mouth is watering again,” one consumer said on the message board about missing the spicy shrimp. "If spicy shrimp can become popular again, we will choose to join." The lobby manager of a hot pot restaurant on Huayuan Road smiled at the success or failure. Spicy Shrimp, as a catering brand, still has its own consumer group. It is facing the process of brand self-rescue and self-improvement. When the reporter interviewed the 2048 Jingguang Road main store, they found that the store had a promotional banner of "Disposable pot base, healthy and nutritious" in a prominent position. The staff also encouraged consumers to visit their own kitchens and supervise the pot base production process on site. After the meal, the pot base is packaged and taken away to eliminate consumers' worries. The spicy shrimp operator is stroking his wounds and starting a healing process. Mr. Lian, the marketing director of 2048 Spicy Shrimp, said: "The saliva oil incident is a collision between traditional consumption concepts and modern health awareness. We are not sensitive to consumers' health awareness, which has caused the current situation. We need to go through a series of integrations to let Consumers completely re-understand spicy shrimp. "Thinking - How to expand catering brands. Spicy shrimp became popular in the Central Plains overnight, 2048, 2068, 2018... Spicy shrimp stores with different labels are in the streets and alleys of Zhengzhou. They are blooming everywhere, but no one can figure out the story behind these numbers. The melee between shrimps has become a unique scenery in Zhengzhou’s catering industry. In fact, spicy shrimp is not unique to Zhengzhou, but such a lively scene seems to be unique to Zhengzhou. The reporter opened the website and gently clicked on the three words "Spicy Shrimp" to browse the websites one by one. There are Inner Mongolia Spicy Shrimp Headquarters, Shandong Heze Spicy Shrimp Headquarters, Luoyang Spicy Shrimp Headquarters, and our 2048 Spicy Shrimp Headquarters in Zhengzhou. Why are there so many spicy shrimp stores? Who is the authentic one? Consumers can’t help but raise questions. "Spicy Shrimp is a brand we have worked hard to create." According to Mr. Wang from Zhengzhou 2048 Spicy Shrimp Store, there are currently more than 20 spicy shrimp trademarks approved by the State Trademark Administration, including 2018, 2048, and 2068. Mr. Wang said that 2048 Spicy Shrimp is their original creation. Spicy shrimp hotpot with ribs, squid, etc., "is the earliest and most authentic spicy shrimp." When it was booming, they opened the 2048 Spicy Shrimp chain store in Shenzhen. , Hebei and other places, even Chongqing, the hometown of hot pot, has a place for 2048 Spicy Shrimp. "Let the delicious food touch your lips sweetly", "If you love her, take her to eat spicy shrimp". Mr. Wang said that this was their carefully creative advertising slogan. The very humane language made the spicy shrimp very popular, attracting some restaurants and hotpot restaurants in Zhengzhou to sell spicy shrimp signs. Mr. Wang said: "We only have a few spicy shrimp restaurants on Tongbai Road and Nongong Road. Most of the hundreds of spicy shrimp restaurants opened on the streets of Zhengzhou are fake ones." Of course, the above is just their opinion. However, at this time when most of the spicy shrimp restaurants are delisting and rebranding, we can only hear their opinions. Mr. Lian, the marketing director of 2048 Spicy Shrimp, said that following the trend of the catering industry has ruined the signature of Spicy Shrimp, causing great variation in the taste, quality and business characteristics of Spicy Shrimp. As a result of following the trend, Spicy Shrimp quickly rose and fell quickly. In fact, the direct cause of the spicy shrimp collapse was the saliva oil incident, and 2048 "Authentic Store" did not deny that they were also using saliva oil at the time. It is easy to create a brand, but difficult to manage a brand and make it last. It should be said that spicy shrimp can go from obscurity to popularity and then disappear in Zhengzhou in such a short period of time. There are many experiences and lessons worthy of our consideration and reference. Mr. Wang said: "While we achieved rapid success, we showed an impetuous mentality and did not calmly think about how to face the market and consumers. The rapid rise of 2048 Spicy Shrimp in one year illustrates the marketing planning of Spicy Shrimp. It was relatively successful, but it also exposed the shortcomings of Spicy Shrimp that focused on marketing and neglected management.

"A person in charge of the Provincial Catering Industry Association said that spicy shrimp has a problem ranging from crisis public relations to internal quality improvement. Any catering brand will encounter setbacks in the growth process. Last year, foreign fast food companies such as McDonald's also encountered Sudan However, the company calmly responded to the crisis and persisted. The marketing of spicy shrimp in the regional market was successful, but after all, it is a baby under one year old, and its ability to resist risks is relatively fragile and needs careful care. The experience gained and lost in the Spicy Shrimp case is extremely valuable and serves as a warning to companies that are preparing to establish brands and those that have already established brands.