Collect names and creative logo of lovers' clothing stores.

Isn't the name companion more appropriate?

To open a small shop with the theme of "lovers", we should not only pay attention to conventional factors such as site selection and distribution, but also learn to diversify and launch fresh services in the off-season.

Couple jewelry stores should diversify their products.

Some people say that opening a small shop in Hangzhou for three months is a barrier. It can be maintained after three months, and with the increase of regular customers, business will gradually get better. Miss Guan's "love oxygen bar" is like this: it began to make profits three months later, and now it is the eighth month, and the business situation has been good.

Miss Guan's shop is at the junction of Kaiyuan Road and Huansha Road in Hangzhou, adjacent to Carrefour supermarket. Store rent is 60,000 per year, and water and electricity costs are about 2,400 per year. The first allocation is 654.38+0,000 yuan. Up to now, the total issuance is 20,000 yuan, and the average daily turnover is around 350 yuan.

It is also the chain store "Love Oxygen Bar", one on the North Ring Road of Hangzhou, and now only the pink facade is left. There used to be one on Wulin Road, but now the door has changed.

Summarizing the operation of these months, Miss Guan lamented that it is right not to take the single mode of "lover's shop".

"Couples jewelry store is not what some people think, the market is big and the profits are big. In fact, except for special days such as' Valentine's Day' and the other party's birthday, quite few people specialize in choosing couples' supplies. "

"Couple ornaments in our store, such as couple watches, cups, dolls, underwear, piggy banks, etc. , unified distribution by chain stores; However, we have added many shops with rich products, such as two rows of clothes and trousers on the right, and only a small part of them are lovers' clothes. Our shop also sells scarves, hats and some stationery-these are daily necessities. " So usually, Miss Guan's "Love Oxygen Bar" is a gift shop and clothing store that girls like to patronize; On special festivals, her shop has become a favorite specialty store for couples.

"It's close to the supermarket and a crossroads, so the traffic is still relatively large. Commodity prices have also been particularly upgraded, generally between 20 and 50 yuan. There are also hundreds of yuan, like those resin sculptures, which are generally sent as wedding gifts. "

For those who want to open a couple jewelry store, Miss Guan suggested that there must be financial guarantee to maintain the store for half a year. If there is no money to put into it after three months, it will be wasted.

Raiders summary:

It is very important to choose the location of the store. You can choose a block with a large flow of people, such as around the school, near the cinema, and the bustling business district.

Couples' gifts are novel, unique and creative. We should explore new selling points and products to attract customers' attention.

Gifts should be not only beautiful, but also practical. Toothbrush hangers, paper rolls and toothpick boxes are all within the selection range.

According to consumers in different places and at different levels, commodities with corresponding grades and prices should be rationally allocated and reasonably matched.

Diversification according to the actual situation.

Chocolate shops push "DIY" in the off-season

About a year ago, the reporter happened to see a "delicious chocolate shop" in Tanjiesi Lane, Wulin Road. At that time, the store had just opened and not many people were interested.

Yesterday, the reporter ran over and found the store very lively. In the DIY room in the middle half, three girls are making their own chocolates and pouring the melted chocolate paste into HELLO KITTY's mold-of course, this is for their dear "them". There are many gift boxes, large and small, piled up outside. Lin Xiao, the boss, was all smiles: "These are all made by customers, and they are all here to pick up the goods today."

"I saved a stack of customized lists last week, which is not difficult. A girl designed her own house with a white fence, a tree and a heart on the roof, so I can make a house with chocolate. There is also a boy who wants to spell his girlfriend's name with chocolate letters ... "

Looking at the boss's excitement, you can tell that this store has had a bumper harvest this year. Lin Xiao told reporters that the peak season for chocolate sales is from June 165438+ 10 to April next year. During this period, there are Christmas, Valentine's Day and so on, and business is very good; From June to September every year, chocolate melts easily because of the hot weather, and relatively few people buy it.

The store in Lin Xiao opened on February 6th, 2005. The store rent is 60,000 a year, and all kinds of chocolate raw materials, molds and heating equipment are invested 40,000 in the early stage. The monthly turnover is between1.5,000-20,000 yuan.

There are generally two kinds of chocolates made in small shops: one is to mix chocolate paste and maltose and make them into various styles after cooling; One is to buy chocolate bars, such as dark chocolate bars and strawberry chocolate bars. , melt it into slurry, and then pour it into the mold. The latter method is relatively simple, and is used by Lin Xiao to develop his DIY career.

"Chocolate sales are more obvious in the off-peak season. People get dizzy in the peak season. If the off-season is not handled well, there will be no business and the store will lose a lot. My response to the off-season is to strongly advise customers to make their own chocolates. "

"Making chocolate is fun, just like McDull in my hand. First, I'm going to pour the melted dark chocolate paste into the mold and cool it a little; Then fill its nose with strawberry chocolate and make its face with white chocolate ... The finished product is so cute that many girls like it. "

In order to let customers have something new to do every time they come, Lin Xiao tried his best to get a lot of molds. Now the chocolate image in his glass cabinet is really strange: not only the whiteboard of mahjong, but also the logo of Mercedes-Benz BMW.

"Opened for a year, the store has a group of old customers, mostly young girls. They like to make their own chocolate, not even for eating, but to enjoy the process. "

The competition in chocolate shops is also fierce. Also located in Wulin Road, another shop making handmade chocolates closed before Valentine's Day.

Raiders summary:

Try to choose to open a shop in a busy business district with large passenger flow. However, sub-prosperous blocks or lots near commercial blocks are also good choices, because the store rent will be much lower and the pressure on shopkeepers will be lighter.

Handmade chocolate shops have been separated from the pure food industry to provide a creative service. We should constantly bring forth the old and bring forth the new, keep up with the fashion, and work hard on packaging: it should be beautiful and beautiful, and it can also play a role in keeping fresh.

The price is moderate, and the price of chocolate per100g is between 38-58 yuan. Usually more promotion and publicity are needed.

The biggest consumer group of chocolate shops is girls, so the waiter or boss had better be handsome, at least the service attitude must be mild.

The photo shop market is far from couples.

There is a photo studio on Wen Yi West Road. Boss Xiao Zhang has been doing well recently. He said that many students came to the store to customize personalized products this year. T-shirts for couples, photo cups for couples, and handprints for couples are all very popular.

Xiao Zhang's storefront is about 15 square meters, with an annual rent of 30,000 yuan and an initial investment of 40,000 yuan, including cup baking machine, bronzing machine, printer and other equipment, as well as storefront decoration expenses.

"Now, it is fashionable to print your own designated patterns on shirts and teacups, such as printing photos of couples on cups and printing cute animals on white coats. Going out is very eye-catching, and I am not afraid of hitting my shirt. "

However, Xiao Zhang obviously wants to focus on a bigger market than couples, because the market is too small, and he only makes T-shirts and hats for boys and girls.

Xiao Zhang intends to cooperate with the studio to put samples in the studio to attract guests who take pictures to do printing; Also, every year when students graduate, they need a lot of souvenirs-printing the image of a good friend or lover on cups and clothes. What could be more memorable than this?

Raiders summary:

The location is near the school or shopping mall, because students are most sensitive to printing fashion products, and young people are most willing to try.

Prepare a large number of personalized patterns for people to choose from, and the shopkeeper himself should keep up with the fashion and recommend something that makes the guests look different.

Contact nearby businesses and students. And do more repeat business. If you get a class of guests, it's much better than being an individual.

Business tips

How to make romantic money

Couple beauty. With the rise of male skin care products and cosmetics, some beauty salons in Kunming have opened up "male guest areas"; After the popularity of male beauty gradually rose, women found that they could take an object to the beauty salon. As a result, beauty salons have become a new place for couples to have a casual date.

Couple car. As early as Valentine's Day in 2004, Geely Company launched "Princess Geely" and "Prince of Passion" couple cars, and at that time, there were promotional measures to buy couple cars at a discount of 3,988 yuan.

Couple underwear. This kind of product is very private, but the reporter saw a kind of sports couple underwear in some couples jewelry stores in Hangzhou, which is relatively wide and can even be used as a sportswear for morning running.

Blessing house. Anyone who has climbed Huashan Mountain must know that there is a chain full of "lover locks" on the mountain, which is very spectacular. Huashan Mountain is too far away, and a girl in Guangdong opened a "blessing house" on the spot to help couples save their blessings and blessings.