Corporate Culture of Hunan China Tobacco Industry Co., Ltd.

(1) Core values: national interests first, consumer interests first

"Two supremacy" is the common value requirement and code of conduct for the entire industry, and is a unified industry The ideological basis of development strategy. Only by safeguarding national interests can the foundation of the national tobacco monopoly be maintained and consolidated; only by safeguarding the interests of consumers can the foundation of our market be maintained and consolidated.

Practice "two supremacy" and focus on:

All employees

Love and dedication: be loyal to the company, loyal to their duties, rigorous and meticulous, and do a good job Everything about the job.

Harmonious *** Progress: Work together with one heart and one mind, unite and forge ahead, promote the company's sustainable, stable and healthy development, and strive to achieve the company's reform and development goals.

Transcend yourself: Continuously learn, improve skills, and achieve self-transcendence.

(2) Company vision: Outstanding representative of Chinese cigarettes, world-class tobacco manufacturer

Outstanding representative of Chinese cigarettes

Always adhere to the development direction of Chinese cigarettes and strive to Create a representative brand of Chinese cigarettes and strive to become the advocate, formulator and practitioner of Chinese cigarette technical standards.

World-class tobacco manufacturer

Always adhere to tobacco as the company's core business, and continue to improve the company's core competitiveness in the five aspects of brand, management, technology, manufacturing, and team , making China Tobacco Hunan an internationally competitive tobacco manufacturer.

(3) Company mission: Create wealth for the country, create value for customers, create opportunities for employees, and create benefits for society

Create wealth for the country

Put national interests first and continue to contribute to the country.

Create value for customers

Starting from customer needs, we will continue to provide consumers with high-quality, high value-added products and services.

Create opportunities for employees

Respect employees, provide employees with broad space for growth, and pursue the mutual development of the company and employees.

Create benefits for society

Perform social obligations, assume social responsibilities, and make positive contributions to building a harmonious society.

(4) Company spirit: Integrity and pragmatism, dare to be the first

Integrity and pragmatism

Advocate the concept and down-to-earth approach of "being honest, treating people with sincerity, and operating with integrity" The work style of the company is practical, abiding by rules, and pursuing the effectiveness of work.

Dare to be the first

Pioneering and innovative, constantly surpassing, and always at the forefront of the market.

(5) Company strategy: specialization, scale and internationalization

Specialization

Focus on the main tobacco business, focus on product innovation, and focus on improving the quality of cigarettes , by optimizing resource allocation, producing high-quality products with a specialized division of labor and a specialized team.

Scale

Using the brand as a link, through mergers and acquisitions, reorganization, mutual shareholding and other methods of capital operation, we can expand the scale, improve the production capacity and achieve economies of scale.

Internationalization

Promote brand integration, actively explore ways to export brands, focus on technological innovation, production management and brand maintenance, continue to make the brand bigger and stronger, and actively promote the international development strategy , making China Tobacco Hunan one of the leading international tobacco companies.

(6) Business philosophy

Market-oriented, brand as the core, management, technology, manufacturing and team as the basis, the core competitiveness of Hunan China Tobacco is formed.

Brand concept: Create demand, lead consumption

1. Brand strategy

Leading domestically, leading internationally

Enduring technological innovation and Cultural innovation has created strong brand vitality, and has strong advantages in brand scale, brand influence, brand growth, brand value, etc., seizing a higher position in the domestic cigarette market competition, leading the domestic cigarette market; proactively exploring international markets, and striving to Create the advantages of the Hunan Tobacco brand in international competition and gradually rank among the forefront of international tobacco manufacturers.

2. Brand culture

Furong King: Delivering value and achieving success for you and me

“Value” is the core point of “Furong King”, what it pursues is not Not just profit maximization, but value maximization.

"Delivery" is the driving point of "Furong King". The value of the brand and the value of people are connected through "delivery". "Achievement" is the positioning point of "Furong King". "You and me" are The destination of "King Furong".

The brand culture of "Furong King" advocates humanism, and the ultimate goal is to complete the value transformation from material-oriented to human-oriented, and achieve and develop human value through the value of the brand.

Baisha: Cranes dance on the white sand, my heart flies

The artistic conception conveyed by "Baisha" to consumers is: creative hands and flying heart. Its cultural connotation lies in "harmony", It lies in the harmonious unity of the internal and external environmental elements of the enterprise;

The realm lies in continuous breakthroughs, continuous creation, and continuous expansion of the growth space of the brand and the enterprise, so that consumers can feel the excitement of their hearts and minds while enjoying the "white sand" Fly freely.