What are the requirements for slogan design?

When writing advertising slogans, the language should be concise, easy to understand and remember, clear in delivery, novel and unique. The number of words in a sentence should generally be controlled within 12 words. It is the theme of the advertising copy and often the focus of the advertising content. Its function is to attract people's attention to the advertisement, leave an impression, and arouse people's interest in the advertisement.

Only when the audience is interested in the slogan, they will read the text. The design forms of advertising slogans include: information type, question and answer type, imperative type, news type, slogan type, suggestive type, reminder type, etc.

Category composition:

1. Advertising subtitle: It is a supplementary part of the advertising plan and has a finishing touch. It is mainly reflected in the supplement to the title and making people feel that what was not understood before will be understood here.

2. Advertising text: Advertising text uses objective facts and specific descriptions of products and services to increase consumers’ understanding and understanding and to convince people. The text of the advertisement should be written so that the content should be realistic and easy to understand. No matter what theme or style is used, the main information must be captured and described in a concise and clear manner.

3. Advertising slogan: Slogan is a strategic language. The purpose is to use repeated and identical expressions to distinguish other corporate spirits and enable consumers to grasp the personality of goods or services.

This has become an indispensable element for promoting products. Common forms of advertising slogans: association, metaphor, promise, reasoning, praise, and imperative. When writing advertising slogans, you should pay attention to conciseness, clear language, originality and interest, easy to remember, and easy to read and speak.