How to open fruits shop

Fruit shops and fruit stalls are now all over the living quarters and supermarkets. But how much profit does the fruit shop have? How to run a fruit shop?

Before opening a store, we should consider the following questions according to our own situation:

First, the scale:

The threshold for operating fruits seems to be not high, but the scale of operation is quite different.

there are various scales of fruit business: some are fruit stalls on the street, some are jointly operated with non-staple food stores, and some are fruit specialty stores. Every summer, there are trucks selling fruits in the street, which is equivalent to a mobile fruit stall.

different scales naturally lead to different types of fruits. Generally, street vendors mainly sell apples, oranges and other ordinary fruits, which have a long shelf life and are not easy to spoil; Non-staple food stores will increase seasonal fruits such as bananas, watermelons and grapefruit; There are more varieties in fruit specialty stores. In addition to ordinary fruits, large-scale ones will also sell some imported fruits. Smaller ones will also have higher-priced fruits such as mangoes and cantaloupes. The mobile fruit stalls operated on trucks mainly make relatively large seasonal fruits, such as pineapple, grapefruit, watermelon and cantaloupe.

according to a fruit shop owner, the larger the scale, the higher the cost-generally, it only costs more than 1 yuan to set up a stall, while the cost of operating fruit in a non-staple food store is less than 2, yuan. If you open a fruit store, the investment will be between 4, yuan and 1, yuan depending on the variety of goods purchased.

second, profit:

if you are inexperienced, you will lose a lot of fruit and probably won't earn a penny.

it is said that when purchasing goods, it especially tests the eyes of the buyers. It's no use just tasting when entering the citrus. People who know the goods can see that the citrus is not full of water, sweet or not, and there are many stones inside. Bananas, on the other hand, rely on observing their appearance, mainly to see if their appearance is crushed. According to reports, mastering these tricks is the key to making money when purchasing goods.

A shopkeeper told the reporter that among all kinds of fruits, ordinary fruits such as apples and oranges are less profitable, while seasonal fruits such as mangoes, grapes and peaches are more profitable. When purchasing goods, special attention should be paid to variety matching. Ordinary fruits should be about 7% and seasonal fruits should be 3%.

According to his estimation, fruit stalls run by general non-staple food stores can earn about 1, yuan a month in 8 yuan. Those that run well may earn more than 1, yuan. Fruit specialty stores vary according to the size of the scale, and the profit is also different.

three | how to open a shop?

it is very important for a fruit shop to choose the location of the store. According to the reporter's observation, there are many fruit specialty stores near the hospital, and they are large in scale, mainly engaged in imported fruits; And near the residential area, it is also a place where fruit shops are concentrated.

Some fruit stores pay special attention to "image". In order to make customers feel that fruits are neatly arranged and varied, many stores specially install mirrors on the walls on both sides of the store. In this way, at first glance, all kinds of fruits are dazzling and eye-catching.

The first phase of fruit, mainly focusing on low risk, covers the storefront with apples, oranges and citrus, and then adorns it with bananas, mangoes, watermelons and other fruits. The total investment is about 4, yuan. After that, every time you enter more than 1 yuan of fruit, you can maintain business.

many people start small and choose to sell fruits. With a few hundred dollars, you can walk the streets with bamboo baskets; With thousands of dollars, you can set up a small stall; With tens of thousands of dollars, you can open a fruit shop; When you accumulate more than 1 thousand yuan, you can open a fruit supermarket; If we had more money, we could open a fruit supermarket chain. Business looks good in the streets and residential areas of cities or towns, whether they are carrying baskets or opening shops.

however, the fruit business is not good either. If you are small, you won't earn much; Big, not easy to manage. The era of fruit profiteering has passed, the average profit of ordinary fruits is not high, only about 2%, and the profit of high-grade fruits is only about 7%. There is also the big problem of how to keep fresh, which always puzzles the bosses who run the fruit business. In the end, how can we minimize the purchase cost and preservation cost of fruits and increase sales?

Find out from various sources and teach you how to open a fruit shop with a prosperous business step by step.

Location

Generally speaking, these five locations are the best locations for fruit shops, which are next to food markets, bus stops, middle and high-grade residential areas, mature residential areas and hospitals.

1. The food market gathers people from the surrounding communities, so people always pick some fruits when they buy food.

2. The bus station is a crowd distribution center, and there are not a few people who buy fruits and take them home.

3. It's easier to sell high-grade fruits in middle and high-grade residential areas. With this profiteering point, it's easier to make money.

4. What's more special is the fruit shop near the hospital, which can not only supply the fruits of residents in the nearby community, but also make a special line of fruit baskets, which makes business easier.

5. In mature residential areas, which are generally called old residential areas, residents have no burden of housing supply, their jobs are relatively stable, and their consumption level is relatively stable. As long as they understand the consumption habits of residents, their business will surely flourish.

In short, before opening a fruit shop, it is very necessary to investigate the consumption power and habits of the surrounding people and the radiation range of the fruit shop here.

Decorative layout

There is not much to say about the decorative layout, but the words clean, refreshing and orderly can be summarized. Therefore, the following only introduces the decorative layout points of fruit shops.

1. Shop sign advertising planning:

If you want to attract attention, you must highlight your image with concise form, novel style and harmonious colors, otherwise, it will be ignored by consumers.

The design contents include: (1) light box (2) facade poster

2. Planning about the ceiling

(1) Hanging some plastic green leaves and fake fruits on the ceiling to highlight the natural, green and healthy concepts of the fruit shop.

(2) Lighting mainly highlights the natural color of fruits, and it is better to choose high-brightness fluorescent lamps without color deviation.

(3) Use slogans such as "Eating more fruits is good for health" and "Green and healthy every day" to increase the atmosphere.

3. Planning and layout

Simply put, the decoration of fruit shops should be bright and concise, mainly in refreshing colors such as green. The exit and entrance are separated, which is convenient to guide customers to purchase routes. Payment and weighing places are also separated, saving payment time. Don't let the customer wait for more than 3 minutes, or the customer will be annoyed.

Mirrors can be installed at appropriate places on both sides of the door to make the fruit shop look more varied and dazzling.

4. Key points of fruit rack and fruit cabinet design

(1) Good waterproof performance. Fruit preservation requires frequent watering, if it is a wooden shelf, it will rot.

(2) The fruit is easy to be bruised, and the shelf for holding the fruit should not be angular.

(3) The edge of the fruit should not be too high, and it is appropriate to just hold the next layer of apples.

5. The design and production of

fruit name signs, price signs, signs in various areas, light boxes, wall colors, smallpox (hanging flags and green natural decorations), etc. all need system design before opening the store, so as to avoid being in a hurry afterwards.

Wholesale skills

1. Determine the type of business

Generally, street vendors mainly sell apples, oranges and other common fruits, which have a long shelf life and are not easy to spoil; Non-staple food stores will increase seasonal fruits such as bananas, watermelons and grapefruit; There are more varieties of fruit shops. In addition to ordinary fruits, large-scale ones will also sell some imported fruits. Smaller ones will also have higher-priced fruits such as mangoes and cantaloupes. Mobile fruit stalls operated on trucks and flatbeds mainly make seasonal fruits with relatively large volumes, such as pineapples, grapefruit, watermelons, cantaloupes and oranges.

2. Selection of time and wholesale place

The working hours of the fruit wholesale market start at 4 o'clock in the morning and are most active before 1 o'clock.

All the goods purchased from large wholesale markets are merchants who want a large quantity of goods. It is best for small customers to go to small and medium-sized wholesale markets, where some goods from wholesalers also come from large wholesale markets, and the price may be more expensive if they change hands on one floor. However, there is also a principle of proximity to the purchase. The goods in the big wholesale market are cheaper, and with the travel expenses, it may not be worthwhile.

3. Recognize wholesalers:

Wholesalers can be divided into four categories:

(1) Local wholesalers have their own fixed venues, and they are divided into two categories: a group of people go to other places to receive goods and then wholesale them themselves; Another group of people received goods from foreign middlemen.

(2) foreign wholesalers, who generally have no fixed place, are divided into two types: one is that wholesalers collect a large amount of fruits locally and transport them to wholesale markets for direct wholesale to retailers; Large growers directly transport their fruits to the market and wholesale them to retailers.

The prices offered by these four wholesalers and the varieties they sell are different. It needs more observation and understanding to distinguish them and determine the wholesalers who will cooperate for a long time.

4. Find out the real wholesale price:

All kinds of wholesalers have similar verbal prices, but different types of wholesalers have different price concessions, so it is necessary to find out the real wholesale price.

wholesalers usually write down the quantity in notebooks after weighing the goods. At this time, you should quietly observe the total weight of * * *. General wholesalers will use calculators to calculate the cost, and if possible, they can rely on the past to see their calculation process, so that they can generally get the real wholesale price. At this time, we should pay attention to the quantity of goods purchased and the price. The quantity of goods purchased is different and the price is different. We can find out after observing it several times.

5. Other tips

(1) If you want to get a bargain, you can wait a little

Take cherries as an example. This kind of fruit will be sold at about 4 o'clock. After 9 o'clock, wholesalers are ready to sell it at a low price at any time, because cherries are too easy to go bad. Generally, 8.5 yuan/kg can dive to 7 yuan/kg.

(2) Check the wholesale price

Wholesalers use calculators to calculate the price, adding .5 yuan to the original price, which you may not be able to calculate with your head. So, either check it with a calculator or watch him count it yourself.

(3) Check the quality of fruits

Fruits must be checked and sold one by one, especially when the whole box is wholesale. It's easy to hide one or two bad fruits in a box of fruit. Unpacking inspection is very troublesome, but it allows you to avoid losses.

(4) Check the weight of the whole container

Don't ask the wholesaler to say how much a box weighs and move the goods directly. Box by box is weighed, not a catty less. Doing business is not more than heroism. A fruit is also money. Small money is hard to earn without making big money.

(5) Learn human skills

If you want to check the wholesaler's scales, it is not necessary to bring one yourself. Accurately weigh yourself when you leave for the consignment, and then borrow a "weighing" scale in the market. Sometimes, if you try too much fruit, the wholesaler will get impatient. At this time, you will take out one or two yuan and say that you bought it yourself. Generally, the wholesaler will not embarrass you any more, and you will continue to pick it slowly.

well, the fruit shop has opened. the next step is how to operate and be a good boss ~!

good luck with your business ~!