The difference between Douyin enterprise account and personal account

The difference between Douyin’s corporate account and personal account is the authentication subject and logo, operational identity and brand establishment.

1. Authentication subject and identification: Personal accounts use personal ID cards for real-name authentication. There is no special identification after authentication, while Douyin enterprise accounts need to submit relevant information of the company or individual industrial and commercial households for authentication. After completion, the enterprise account will obtain the blue v logo. This logo not only enhances the authority of the corporate brand, but also increases the trust of users.

2. Operational identity and brand establishment: Personal account is the operating identity of an individual, and the account content, name, signature, etc. must conform to personal positioning, while Douyin enterprise account is the operating identity of an enterprise, and the enterprise account can Quickly establish a brand image, showcase corporate culture and products, and increase brand awareness and user stickiness.

3. The enterprise account enjoys more advanced functions, such as product promotion video pinning, intelligent editing tools, selected operation case push, etc., to help merchants achieve refined operation management. In addition, the enterprise account also supports comment pinning and Deletion, private message messages are not folded, users do not have three restrictions on private messages to companies, communication is smoother, and combined with Douyin customer acquisition tools, such as Xinchuan's private message marketing function, it can capture all aspects of user interaction behavior to build private messages, and achieve fully automatic marketing .