More and more people no longer want to watch the NBA. What is the reason behind this?

The NBA will not only fail completely in the Chinese market because of their stupid remarks, but will also suffer losses of up to $400 million. The U.S. domestic market also experienced an overall decline, with the overall rating falling by 13. No team in the league has a local market share of 4.00, and only 7 teams, including the Bucks, Lakers, and Celtics, have a local market share of 3.00. 11 teams including the Brooklyn Nets at the same time. Compared with last year, the overall coverage of TNT and ESPN has dropped by about 20%, and the world's attention to the NBA has reached a freezing point.

The current NBA can not only save the Chinese market, but also save the basic market of the United States. So, what caused the NBA to suddenly lose its appeal? Massive injuries to star players have left the screen with a lack of focus and ratings plummeted! Why does no one suddenly watch the NBA? Of all the team’s ratings numbers, the Golden State Warriors and Nets’ dismal ratings are the most impressive. Due to the injuries to Curry and Thompson and the departure of Durant, the Warriors' ratings dropped by 66 points this season! In an instant, they fell from the team with the highest ratings to the second to last! In the offseason, the Nets, which gathered two stars in Durant and Kyrie Irving, performed poorly due to their long-term absence. The local market share is only 0.45, and even next door New York, which has a poor record, is rated above them.

Due to the frequent absences of Leonard and Paul George, the Clippers, who originally hoped to bear part of the ratings, failed to meet the media's expectations. This is also the main reason why Leonard will be surrounded by the media as soon as he takes a break. What's more, the highly regarded champion Lang Xian didn't participate in the competition until now! The alliance has gone astray. Even the games broadcast live in the United States have lost focus due to the large-scale absence of top stars, and the ratings have naturally gone from bad to worse. According to the American media "Sports Business Daily", the NBA's TV ratings in the United States continue to decline this season. So far this season, ESPN's ratings are down 20% from last season; TNT's ratings are down 23% from last season.

What is the reason for the sharp drop in NBA ratings? No one is watching the Warriors, the national broadcast is canceled and overall ratings are down 13 points on local TV stations across the United States. The teams with the biggest declines were the Warriors and Wizards. The Warriors are down 51 in ratings this season, while the Wizards are at 57. However, there are also teams whose ratings are getting higher and higher. The Magic and Hawks are the league's biggest players, with the Magic adding 125 points from last season and the Hawks adding 43 points.

In general, there are several reasons for the decline in NBA ratings - the absence of stars due to injuries is the main reason for the decline in ratings. Durant is reimbursed for the season; Thompson is reimbursed for the season; Curry has been injured for at least three months. According to the current situation of the Warriors, it is very likely that he will choose to be reimbursed directly; the Lakers cousin is reimbursed for the season; the long-awaited new champion Zion Williamson, He was injured in the preseason and has not yet been paid; the Wizards are reimbursed for the season; the Pacers' Oladipo has not returned yet; Hayward has a fractured palm and his return date is undetermined. George missed 11 games early in the season due to injury. There are other players who have missed games due to injuries, big and small, too many.