Sichuan panda tourism slogan slogan

The animal element of the new logo of Sichuan international tourism is the giant panda. 19 On the afternoon of May 5th, Sichuan Provincial Tourism Bureau released a new logo for the international image of Sichuan tourism. The logo consists of the panda pattern with Sichuan English letters, and contains Sichuan food symbols, with the slogan "Sichuan, not just pandas".

In order to enhance the international image of Sichuan tourism, implement the guiding spirit of provincial leaders on establishing and shaping the overall image of Sichuan tourism with distinctive personality, and speed up the construction of a strong tourism economy province and a world tourism destination, from April to June of 20 14, Sichuan Tourism Bureau publicly collected Sichuan tourism images and slogans for domestic and foreign audiences, which received positive response from the general public, and * * * collected a total of 235 designs and slogans.

After consulting some provincial authorities in Sichuan, foreign institutions in Chengdu, officials of international organizations and foreign marketing experts, Sichuan Tourism Bureau has determined the new international image and slogan of Sichuan tourism, that is, Sichuanmorethanpandas, the first finalist.