In what ways does DingTalk differ from WeChat?

Hello! I am very happy to answer your question. DingTalk

First of all, we must confirm the entry point of "DingTalk" and thank you for the birth of such a product.

Team communication issues have always been criticized by people. Efficient communication and efficient collaboration have become the common pursuit of more people.

The birth of enterprise-level communication applications is inevitable, but this product inevitably has some shortcomings.

1. The working method of "Ding" is too much force

Corresponding to WeChat's "One Lifestyle" Slogan, DingTalk shouts the slogan of "One Working Method" .

Obviously, DingTalk’s market is at the enterprise level, and many application scenarios are derived from enterprise communication, such as organizational structure, group chats, toll-free calls, Ding, etc.

However, looking at the functional structure of DingTalk, its excessive product features have not pleased all users, but more like they are set up to cater to the boss.

For managers, the phrase "Ding, the mission must be achieved" is quite tempting, because "control" is always the core and most essential need of leaders.

Every manager hopes that his instructions will reach his subordinates directly, and even hope that employees will implement them immediately. In DingTalk, every message sent has a receipt. If there are unread employees, the boss can also send the message through phone messages, etc., so there is no need to worry about the other party being too busy to see or deliberately not replying. The leader You can also receive immediate answers to the questions you want to ask.

But in fact this may be a kind of "pseudo-efficiency".

When employees receive a Ding message, they must reply immediately. Because they are afraid of the boss, they prioritize execution. The original work rhythm is disrupted. Over time, employees can easily lose their focus. In addition, from the boss's point of view, although this function gives most managers a sense of security, due to the lack of effective management of tasks sent through Ding messages, the follow-up feedback mechanism is poor, which actually drags down work efficiency.

It is not difficult to find from here that DingTalk’s marketing strategy and product design concept are all based on “impressing the boss” so that the boss becomes the final payer.

The market idea itself is correct, but it is too hard, which seriously dampens the enthusiasm of employees.

(Want to cry...)

2. Too many functions and poor user experience

Let me ask a question first, what is DingTalk doing? What?

Quote @ Vincentjun:

One sentence introduction: DingTalk is a communication and collaboration platform based on unified communications

but….. .

Currently, DingTalk has successively launched functions such as DingTalk application, DingTalk cloud disk, and DingTalk mailbox. Officials stated that it may also provide financial management, administrative management, cloud storage, ISV application platform and other services. Such heavy functions seem to have already broken the boundaries of IM software.

For collaborative office, we have a traditional OA system, as well as professional collaboration software. We also have professional cloud disks such as Baidu Cloud and Nut Cloud for file transfer and storage. Forcibly integrating so many heavy functions into IM software will not only confuse users at the beginning, but the subsequent user experience will not be good either.

In addition, such heavy functions will cost much more attention and maintenance for the DingTalk team, making it difficult for the product to be the best it can be.

For example, the mobile version of DingTalk is more sophisticated than the PC version. However, in fact, most people still work on computers. The PC version is too simple and clumsy to cope with daily functions. It's really hard to give high marks to this kind of experience. Furthermore, the addition of a series of functions such as bathhouse mode, red envelope function, and many more social and entertainment functions have made the product direction increasingly unclear.

Here, I have also experienced DingTalk. From my personal point of view, many functions are duplicated with OA and collaboration software, but it is not professional enough to use it only as IM.

For DingTalk to seize the market and desperately rely on the same concept, it seems too impetuous, and it also makes people feel that DingTalk is a little unconfident.

Perhaps developers should calm down and think about the pain points and difficulties in team communication, and what kind of product they want to build.

WeChat

1. Not born for work

If DingTalk’s functional design is “less humane”, then WeChat is “not born for work”. "Humanity" achieved to the extreme.

In this world where people talk about feelings as soon as they open their mouths, WeChat is obviously more warm than DingTalk, but it is precisely this kind of temperature that makes WeChat destined to be impossible to become an IM software suitable for work.

First of all, WeChat is not positioned as a work software, and people will apply it to work purely because of habit.

Because they are used to communicating on WeChat and don’t know much about ToB’s communication products, many people continue this habit at work. But in fact, many people still regard WeChat as a communication tool for personal life rather than a work tool. This is the crux of the problem of using WeChat to talk about work and improve work efficiency.

Most people will mute their work groups, so if you hand over work on WeChat, the other party may not be able to see it at all. Even if it is conveyed through private messages, many people can choose to "play dead" and wait for a reply. It’s difficult, let alone implementation and follow-up.

Compared with DingTalk’s “message must be delivered”, WeChat’s sentiment is more like “giving workers the opportunity to turn a blind eye to the leader’s information.” The loss in the information transmission process is too great, and many communications will naturally become "Ineffective communication".

Furthermore, WeChat will reduce people’s concentration on work.

The 12th National Reading Survey shows that the average person reads WeChat for more than 40 minutes a day, and most people basically read WeChat every 12 minutes.

Imagine that you only need to maintain 2 hours of concentration to complete the work, but because you inadvertently checked WeChat while working, your original train of thought was disrupted, and you had to reorganize your thoughts after reading it. and inspiration, the time to complete the work probably changed from 2 hours to 3-4 hours.

Imagine again, if you are discussing a meeting in a WeChat group, a message from a relative or friend, an article pushed in an official account, or an interesting update in a circle of friends may all steal your attention. Because of this, many people responded with one answer or another. Maybe one sentence: "What to eat for lunch?" can lead to the entire discussion topic. In the end, they spent a lot of time and achieved nothing.

This makes people have to question: "Does WeChat allow people to use fragmented time to work, or does working time become fragmented?"

It can be seen that regardless of the functional characteristics of WeChat, Or it leads people to use habits, which determines that it is not suitable for work.

2. The stronger you are on the C side, the further away you are from the B side

Team communication is to make work more efficient, but the focus of communication is not speaking, but cooperation.

As for WeChat, apart from basic "speaking", there are no functions suitable for collaboration.

For example, in WeChat, there is no organizational structure and no group messaging function. We can only rely on WeChat groups to explain things uniformly. The application of this design on the C side is very worthy of recognition, but for the B side, it is inevitably stretched. . In addition, it is very inconvenient to transfer files in WeChat, there is no multi-person online meeting function, chat records cannot be checked, and important information cannot be stored online...

It can be seen that WeChat does not Functional design for team work, "one lifestyle" WeChat emphasizes private communication experience and cares about personal interests and social interaction. If it is separated from the "personal" scene, WeChat will appear very clumsy, and you will It is found that it is not good at other aspects, and these shortcomings will definitely drag down work efficiency.

If you are too biased towards the C side, you are destined to be unable to serve the B side well.

But even so, I do not advocate adding many functions similar to team collaboration software like DingTalk (such as tasks, cloud disks, approvals, sign-ins, attendance, etc.). Maybe we can make some improvements. means of communication efficiency. (For example, some of the features I mentioned here: What are the benefits of instant messaging software (IM) at work? - Peng Bangpeng's answer)

"In a word":

Enterprise-level IM software is a necessity and a must-have

The cool thing about DingTalk is the free Internet calls, which are directly connected to the operator. The call quality is very stable, and it is the best among similar software. Coquettish. Another point is the search. Someone said above: "Colleagues with whom you have frequent, recent contact and strong correlations will appear first, followed by other colleagues with the same name, which is also very humane." Putting aside some of DingTalk's lack of consideration, it is undeniable that it has indeed improved work efficiency to a certain extent.

In addition, it will be more difficult for ToB products to go from opening the market to making profits than ToC products. It has to be said that it is easy to create an enterprise-level tool, but it is difficult to survive. However, if it does not survive, how can it serve the enterprise? Although the DingTalk team’s market strategy and product functional design appear to be “rushing for quick success”, they are worth understanding.

˙·． .．． ·˙`˙·． ... ·　˙·． .．． ·˙`˙I am a dividing line that is not straight˙·． .．． ·˙`˙·． ... ·　˙·．

Interests:

However, if you are the leader of a small team, or your department is relatively flat, you and your colleagues are young people pursuing freedom. DingTalk is recommended.

Slack is the first choice, of course, if you are afraid of instability:

There are actually many good professional IM products in China. For example, Jianchao Jianchao

has a powerful message aggregation function, uses topics to guide discussions, automatically organizes files into a knowledge base, etc. Compared with DingTalk, which has complex functions, it only focuses on communication and is simple and attentive. There is no so-called hierarchical distinction, monitoring, etc., everything is equal and transparent.

After all, employees are really happy when they use it~

Specialized things must be done professionally

With enterprise IM software, not only work efficiency It has been improved, clear boundaries between work and life, and also given people more private space. (At least I no longer have to comment on Moments and think about blocking someone...)

Final conclusion: But the emergence of DingTalk will not affect the development of WeChat. If enterprise IM software has an impact on WeChat, it can only take the traditional WeChat out of the work circle.

After the report was completed, Jing Ke assassinated the King of Qin. (Beep~)

－－－－－－－－－－－－－－－Draw a dividing line by hand－－－－－－－－－－－－－－－－－－－－ -

I’ll update it later~

2016.3.28

Last weekend the team went to Qiandao Lake for a spring outing

Let’s talk about it below Talking about what fun places there are in Qiandao Lake, saying that the blue water and clear fish are delicious...

Sorry, I went to the wrong set!

Okay, here I would like to reply and explain the comment of @雨田三泽children's shoes in the comments: (Friends who are not interested will automatically ignore it)

I think this should be dinged That's great. Follow-up feedback can be given via email or direct chat. For urgent matters, just ask others to confirm that others are aware of the matter, and let's wait and see when it will be completed.

That’s the wrong way the boss uses it, right? The situation you mentioned can be achieved by ordinary group creation. Ding is suitable for emergency needs. As I said in my reply, I personally think that the starting point of Dingding’s Ding function is a good one. If the company is flat or the number of people is small, this function is actually It is very practical and useful. However, if there are a lot of people, the business is busy or it is a traditional enterprise, it will inevitably cause some disturbance to the employees.

The bosses of most flat companies are quite considerate of their employees, but in traditional companies, there is often a big age gap between the boss and his subordinates, and many bosses will not put themselves in everyone’s shoes. The article also mentioned that DingTalk This model is very suitable for the boss thinking of traditional enterprises, so from the information and feedback I collected, most of the traditional enterprises and sales friends will dislike DingTalk~

Of course, I am not targeting DingTalk. Nail, it also has a lot of merits. I just need to think about the phenomenon reported by many people, and maybe we can explore some ways to improve it.

An example of interest-related issues mentioned in the reply. Although Jianchao is not the best, it does cause less interruptions than DingTalk. I post it here and hope that everyone will have an opinion: How can we do this? Solve the problem of emergency event notification without disturbing employees too much.

In the changes of Jianchao 3.1.6, we have added the message receipt function:

@Those who need to be notified, click the button next to you to see who has Who has read and unread? If you see that you have not read, you can send a private message to confirm. Employees will not receive reminders in other ways. This alleviates to a certain extent the pressure on employees to panic when receiving ding messages, and will not cause text messages to employees. It prevents interruptions from many aspects such as phone calls, and at the same time ensures that the sender can grasp the status of message sending and receiving.

But in fact, this function of Jianchao also has limitations. How to optimize and grow and develop enterprise IM in the future is still a question worthy of in-depth study.